Quad expands In-Store Connect retail media network with regional grocer Homeland

Rhea-AI Summary

Quad, a global marketing experience company, has partnered with Homeland Stores, an Oklahoma-based supermarket chain, to expand its In-Store Connect retail media network into 15 Homeland stores this year. In-Store Connect will feature digital screens and kiosks that deliver targeted promotions and engaging messages at critical purchase points. This collaboration is intended to enhance the shopping experience and provide new marketing and revenue opportunities for mid-market retailers. Quad aims to set the industry standard for in-store retail media networks by enabling CPGs and retailers to deliver dynamic content that influences consumer decisions in real-time.

Positive

• Quad is expanding its In-Store Connect retail media network into 15 Homeland Stores.
• The partnership allows for new marketing and revenue opportunities for mid-market retailers.
• In-Store Connect features digital screens and kiosks that engage customers at critical purchase points.
• Quad aims to set the industry standard for in-store retail media networks.

Negative

• None.

SUSSEX, Wis., July 9, 2024 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company, is joining forces with Homeland Stores, an Oklahoma-based supermarket chain, for the ongoing roll-out of its innovative in-store retail media network, In-Store Connect, at 15 Homeland banner stores this year. By adding another regional grocer to its In-Store Connect roster, Quad is continuing to build a nationwide in-store retail media network. 

Quad's innovative in-store RMN, In-Store Connect, will roll out with digital content in Homeland stores later this year.

Quad elevates the shopping experience by installing networked digital screens and kiosks at retailer locations like Homeland to deliver engaging messages and targeted promotions right at the store shelf – the most critical moment in the purchasing decision. In-Store Connect by Quad enables CPGs and retailers to collaborate on dynamic content that resonates with the customer and provides the unique opportunity to directly connect with shoppers at strategic locations throughout the store, creating awareness, influencing decisions in real-time, and driving sales.

"Our relationship with Homeland underscores Quad's commitment to innovating impactful solutions that drive results for our clients," said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. "In-Store Connect is a robust, strategic offering that's opening new marketing and revenue opportunities for mid-market retailers and the brands on their shelves. We believe Quad is on the road to becoming the industry standard for in-store retail media networks." 

"This is a breakthrough for retailers like us because it allows us to stack up against the big e-commerce players while enhancing our in-store experience and providing our customers with relevant and engaging digital content," said Christin King, Director of Marketing of HAC, Inc. and Homeland. "Quad's In-Store Connect is truly innovative and aligns with our commitment to deliver exceptional service and value to our shoppers and partners. We look forward to an ongoing partnership with Quad that drives growth and success for our business." 

In-Store Connect digital signage, which is controlled centrally and serviced locally, can be linked together across grocery chains to provide powerful, at-shelf promotional opportunities for national brands seeking coast-to-coast coverage. Quad recently announced that it is partnering with Swiftly, a leading retail technology and media company whose industry-leading platform helps In-Store Connect bring the best elements of digital commerce into physical store environments.

About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.

Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023). 

For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit www.Quad.com.

Media Contact
Jennifer Wasmer
Director of External Communications, Quad
203-522-1699
jawasmer@quad.com

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SOURCE Quad

FAQ

What is Quad’s In-Store Connect?

Quad's In-Store Connect is a retail media network that features digital screens and kiosks delivering targeted promotions and engaging messages at critical purchase points.

Which grocery chain has Quad partnered with for In-Store Connect?

Quad has partnered with Homeland Stores, an Oklahoma-based supermarket chain.

How many Homeland stores will feature Quad’s In-Store Connect this year?

15 Homeland stores will feature Quad’s In-Store Connect this year.

What benefits does Quad’s In-Store Connect provide to retailers?

Quad’s In-Store Connect provides new marketing and revenue opportunities by delivering dynamic content that engages customers and influences purchase decisions in real-time.