Quad debuts on MM+M Agency 100 at no. 22

Rhea-AI Summary

Quad (NYSE: QUAD) has been ranked #22 among the top healthcare marketing firms in North America by the 2024 MM+M Agency 100. This debut reflects over two decades of end-to-end marketing solutions for the health industry. Quad provides comprehensive services, from strategy and creative to production, enhancing consumer connections for health marketers. The company's expanded client base includes prominent brands such as Abbott, Anthem, and UnitedHealthcare. In 2023, Quad added 19 new health accounts and maintained 126 clients, with 25 being agency of record relationships.

Positive

• Quad debuts at #22 in the 2024 MM+M Agency 100 ranking, highlighting strong industry presence.
• Over 20 years of experience in end-to-end marketing solutions for the health industry.
• Comprehensive service offerings include strategy, creative design, production, and media management.
• Expanded client base with notable brands like Abbott, Anthem, and UnitedHealthcare.
• In 2023, Quad added 19 new health-industry accounts and served 126 clients across sub-verticals.
• 25 agency of record (AOR) relationships, indicating strong client trust and ongoing partnerships.

Negative

• Debut at #22 suggests the company is still new to top-tier healthcare marketing firm rankings.
• No specific financial data or revenue figures provided to substantiate growth claims.
• Potential risks of over-reliance on a few major clients for substantial parts of revenue.

SUSSEX, Wis., June 12, 2024 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has been ranked #22 among the top healthcare marketing firms in North America according to the 2024 MM+M Agency 100. This is the first time Quad has been included in the media brand's annual ranking, which is based on North American revenue.

Quad's debut at #22 spot on MM+M ranking is based on over 20 years of end-to-end marketing solutions for health industry

"Quad's breadth includes agency solutions, like Rise, our integrated media agency, and Betty, our creative arm, that are delivering integrated solutions to companies across the health industry," said Jennifer Hickman, Head of Health Strategy and Growth for Quad. "Our unique approach takes the work through every stage – from strategy to creative, through production to the moment of purchase. Because we design, build and deliver solutions from end to end, we help health marketers make more powerful consumer connections, and that drives their success."

Quad has served brands across the health vertical for more than 20 years. The company continues to build momentum in the industry through targeted expansion of its client base and growth in the variety and depth of its services, including marketing data and insights; omnichannel planning and execution; brand and creative design; and media production and management. Its clients include Abbott, Anthem, Cigna Healthcare, CVS Health, Humana, Mutual of Omaha, Nicklaus Children's Hospital and UnitedHealthcare.

In 2023, Quad had more than 126 clients in health across all sub-verticals, 25 of which were agency of record (AOR) relationships. Quad also added 19 new health-industry accounts.

About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.

Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023). 

For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit www.Quad.com.

Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699, jawasmer@quad.com

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SOURCE Quad

FAQ

What is Quad's rank in the 2024 MM+M Agency 100?

Quad is ranked #22 in the 2024 MM+M Agency 100 for top healthcare marketing firms in North America.

How long has Quad been providing marketing solutions for the health industry?

Quad has over 20 years of experience providing end-to-end marketing solutions for the health industry.

Which notable health industry clients does Quad serve?

Quad serves notable clients including Abbott, Anthem, Cigna Healthcare, CVS Health, Humana, Mutual of Omaha, Nicklaus Children's Hospital, and UnitedHealthcare.

How many new health-industry accounts did Quad add in 2023?

In 2023, Quad added 19 new health-industry accounts.

How many clients did Quad serve in 2023?

Quad served 126 clients across all sub-verticals in the health industry in 2023.

How many agency of record (AOR) relationships did Quad have in 2023?

Quad had 25 agency of record (AOR) relationships in 2023.