Quad and the Quadracci Family’s Windhover Foundation Commit $1 Million to Bring The BrandLab to Milwaukee

Rhea-AI Summary

Quad/Graphics announces a three-year, $1 million partnership with The BrandLab to support diversity in marketing. This initiative aims to create opportunities for BIPOC students through internships in Milwaukee, expanding upon The BrandLab's successful programs in Kansas City and Minneapolis. Quad emphasizes its commitment to diversity and equity in the industry, aiming to strengthen the creative workforce. The partnership is expected to enhance local agency involvement and provide pathways for students into marketing careers, aligning with Quad's longstanding social responsibility efforts.

Positive

• Quad's $1 million commitment to The BrandLab highlights its focus on diversity and inclusion in marketing.
• Expansion into Milwaukee allows for increased internship opportunities for BIPOC students, fostering a more inclusive workforce.

Negative

• None.

Today, Quad/Graphics, Inc. (“Quad”) and the Quadracci family’s Windhover Foundation are announcing a three-year, $1 million commitment to The BrandLab, a non-profit dedicated to changing the face and voice of the marketing industry by creating opportunities for young people from diverse ethnic and socioeconomic backgrounds. This new partnership will enable The BrandLab to expand into the Milwaukee community and bring together local agencies, corporations and student interns who identify as Black, Indigenous and People of Color (BIPOC), or who come from low-income families. Already operational in Kansas City and Minneapolis, The BrandLab’s success in bringing young, diverse voices into the creative profession directly aligns with Quad’s decades-long dedication to creating a better way.

“The BrandLab starts by exposing students to creative and viable careers before they graduate from high school and then we stay with them on their journey to their first full-time role,” said Ellen Walthour, Chief Executive Officer of The BrandLab. “This is a long-term solution that requires long-range vision from the industry’s top leaders. Quad understands that our work not only advances racial equity, but it makes the creative field so much stronger.”

Quad’s partnership with The BrandLab will provide the organization with a long-term foundation to begin operating in the Milwaukee area and identify internship opportunities, through support from local agencies and corporations, for students who identify as BIPOC or qualify for free or reduced-price lunch. The interns will work among the region’s advertising and marketing departments in roles that emphasize creativity and innovation, and that will grow over time to permanent positions.

“I am such a huge believer in what The BrandLab has accomplished and how much more impact is to come,” said Frank Crowson, Chief Marketing Officer of Best Buy and member of The BrandLab’s Board of Directors. “Quad’s support will be instrumental in pushing that impact toward its full potential. I look forward to continuing to change the face and voice of our industry together with Quad as our partner.”

Since 2009, The BrandLab has exposed thousands of classroom students to creative careers and placed more than 500 interns in corporations and agencies, 90% of whom now have plans to pursue a path in the industry. Dozens of alumni have secured full-time positions in the creative field, and hundreds have been paired with professional mentors who will help them navigate their professional paths.

“I am thrilled to see The BrandLab launch its program in Milwaukee. As we all know, fostering a more inclusive workforce is a key priority for the marketing and advertising community,” said Mat Lignel, CEO and President of Milwaukee-based agency Laughlin Constable. “The BrandLab has proven, over time and in different cities, that it can help drive a meaningful difference. Its focus on high school students is the key to introducing a new generation to our industry, and our team at Laughlin Constable is committed to helping on that journey.”

According to research conducted by The BrandLab, 93% of corporations and agencies say diversifying their workforce is important to them, yet only 67% feel they have initiatives in place to expand workplace diversity. Quad recognizes the role The BrandLab plays in giving companies the tools they need to make those goals a reality.

“We are committed to being a catalyst for change to advance diversity and equity in the advertising and marketing profession, because we know that our work is only our best work when it reflects different voices, mindsets, experiences and perspectives,” said Joel Quadracci, Chairman and CEO of Quad. “We have seen first-hand through Periscope, our agency in Minneapolis, how The BrandLab is building the infrastructure needed to bring a more inclusive perspective to the field, and we are thrilled to support this expansion into Milwaukee.”

Quad recently announced a contribution to the Brandcenter at Virginia Commonwealth University (VCU) that will boost efforts to foster equity and drive change. Quad’s partnership with the Brandcenter will directly support the Brandcenter & Rising Endowed Scholarship, which provides need-based assistance to diverse students looking to make an impact in the fields of advertising, marketing, branding and communications.

“This is just another step in what you will continue to see from Quad as we work toward intensifying our commitment to achieving a workforce that reflects the communities where we live and work,” said Quadracci. “We can only be our best, do our best work for our customers, and attract and retain the best talent when we are intentional in making diversity, equity and inclusion a priority.”

About The BrandLab

Founded in 2009, The BrandLab is a multi-market nonprofit organization building a movement to change the face and voice of the marketing industry. Our vision is a marketing industry that thrives with the insights and creativity of people from diverse ethnic and socioeconomic backgrounds. We reach these goals through four core programs: high school; internship; college and beyond; and fearless. To learn more visit www.thebrandlab.org/.

About Quad

Quad (NYSE: QUAD) is a worldwide marketing solutions partner that leverages its 50-year heritage of platform excellence, innovation and strong culture and social purpose to create a better way for its clients, employees and communities. The Company’s integrated marketing platform helps brands and marketers reduce complexity, increase efficiency and enhance marketing spend effectiveness. Quad provides its clients with unmatched scale for client on-site services and expanded subject expertise in marketing strategy, creative solutions, media deployment (which includes a strong foundation in print) and marketing management services. With a client-centric approach that drives the Company to continuously evolve its offering, combined with leading-edge technology and single-source simplicity, the Company has the resources and knowledge to help a wide variety of clients in multiple vertical industries, including retail, publishing, consumer packaged goods, financial services, insurance, healthcare and direct-to-consumer. Quad has multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world. For additional information visit www.QUAD.com.

About The Windhover Foundation

Established in 1983 by Quad founder Harry V. Quadracci, The Windhover Foundation is a private foundation supporting organizations dedicated to meeting a pressing, unfulfilled social need. Named after “The Windhover,” a poem written by Gerard Manley Hopkins, the foundation over the years has helped a wide variety of groups and initiatives including homeless shelters, hospices, women’s programs, libraries, playgrounds, parks and arenas, and food pantries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210218005625/en/

FAQ

What is Quad's recent commitment to The BrandLab?

Quad has announced a three-year, $1 million partnership with The BrandLab to support diversity in the marketing industry.

How will Quad's partnership with The BrandLab impact Milwaukee?

The partnership will create internship opportunities for BIPOC students in Milwaukee's marketing sector.

When did Quad announce its partnership with The BrandLab?

Quad announced its partnership with The BrandLab today.

What percentage of interns from The BrandLab pursue careers in marketing?

90% of interns placed by The BrandLab have plans to pursue careers in the marketing industry.

What does Quad aim to achieve with this new initiative?

Quad aims to foster racial equity and strengthen the marketing field by supporting diverse voices.