BETTY/FAVORITE CHILD APPOINTS NEW GROUP CREATIVE DIRECTOR
Betty, a Quad agency, has announced the return of Kirstin Stahl as the new Group Creative Director for its design practice, Favorite Child. Stahl, reporting to VP and Head of Design Veronica Padilla, will lead the packaging system design for a major national grocery retailer project. With over two decades of experience in the design industry, Stahl has worked with notable brands like Target, Walgreens, General Mills, and JCPenney.
Stahl's role will focus on creating people-first strategic design solutions and overseeing end-to-end design development. Her appointment comes as Favorite Child experiences significant growth, with Betty making 44 new hires in 2024 across various departments. This expansion follows Quad's integration of all creative business into one entity in May 2024, emphasizing strategy, creative, design, and content studios.
Betty, un'agenzia di Quad, ha annunciato il ritorno di Kirstin Stahl come nuova Direttrice Creativa di Gruppo per la sua pratica di design, Favorite Child. Stahl, che riporterà al VP e Responsabile del Design Veronica Padilla, guiderà la progettazione del sistema di imballaggio per un'importante progetto di un grande rivenditore nazionale di generi alimentari. Con oltre due decenni di esperienza nel settore del design, Stahl ha lavorato con marchi noti come Target, Walgreens, General Mills e JCPenney.
Il ruolo di Stahl si concentrerà sulla creazione di soluzioni di design strategico incentrate sulle persone e sulla supervisione dello sviluppo del design dall'inizio alla fine. La sua nomina avviene mentre Favorite Child sta vivendo una crescita significativa, con Betty che ha effettuato 44 nuove assunzioni nel 2024 in vari dipartimenti. Questa espansione segue l'integrazione di tutte le attività creative di Quad in un'unica entità a maggio 2024, enfatizzando strategia, creatività, design e studi di contenuti.
Betty, una agencia de Quad, ha anunciado el regreso de Kirstin Stahl como la nueva Directora Creativa de Grupo para su práctica de diseño, Favorite Child. Stahl, reportando a la VP y Jefa de Diseño Veronica Padilla, liderará el diseño del sistema de empaques para un importante proyecto de un gran minorista nacional de alimentos. Con más de dos décadas de experiencia en la industria del diseño, Stahl ha trabajado con marcas notables como Target, Walgreens, General Mills y JCPenney.
El papel de Stahl se centrará en crear soluciones de diseño estratégico centradas en las personas y en supervisar el desarrollo de diseño de principio a fin. Su nombramiento se produce en un momento en que Favorite Child experimenta un crecimiento significativo, con Betty realizando 44 nuevas contrataciones en 2024 en varios departamentos. Esta expansión sigue a la integración de todos los negocios creativos de Quad en una sola entidad en mayo de 2024, enfatizando estrategia, creatividad, diseño y estudios de contenido.
베티(Betty)는 쿼드(Quad) 에이전시로서 커스틴 스탈(Kirstin Stahl)의 새로운 그룹 크리에이티브 디렉터 복귀를 발표했습니다. 스탈은 디자인 부서 부사장인 베로니카 파딜라(Veronica Padilla)에게 보고하며, 주요 대형 식품 소매업체 프로젝트의 포장 시스템 디자인을 이끌게 됩니다. 디자인 업계에서 20년 이상의 경력을 가진 스탈은 타겟(Target), 월그린스(Walgreens), 제너럴 밀스(General Mills), JCPenney와 같은 저명한 브랜드와 협력해 왔습니다.
스탈의 역할은 사람 중심의 전략적 디자인 솔루션을 만드는 것과 전체 디자인 개발 과정을 감독하는 데 중점을 둘 것입니다. 그녀의 임명은 Favorite Child가 상당한 성장을 경험하는 가운데 이루어지며, 베티는 2024년 여러 부서에 걸쳐 44명의 신규 채용을 진행했습니다. 이번 확장은 2024년 5월 쿼드가 모든 크리에이티브 비즈니스를 하나의 엔티티로 통합한 이후 이루어진 것으로, 전략, 창의성, 디자인 및 콘텐츠 스튜디오에 중점을 두고 있습니다.
Betty, une agence de Quad, a annoncé le retour de Kirstin Stahl en tant que nouvelle Directrice Créative de Groupe pour sa pratique de design, Favorite Child. Stahl, qui rendra compte à la VP et Responsable du Design Veronica Padilla, dirigera la conception du système d'emballage pour un important projet d'un grand détaillant national de produits alimentaires. Forte de plus de vingt ans d'expérience dans l'industrie du design, Stahl a travaillé avec des marques notables telles que Target, Walgreens, General Mills et JCPenney.
Le rôle de Stahl se concentrera sur la création de solutions de design stratégique centrées sur l'humain et sur la supervision du développement du design de bout en bout. Sa nomination intervient alors que Favorite Child connaît une croissance significative, Betty ayant réalisé 44 nouvelles embauches en 2024 dans divers départements. Cette expansion fait suite à l'intégration de toutes les activités créatives de Quad en une seule entité en mai 2024, mettant l'accent sur la stratégie, la créativité, le design et les studios de contenu.
Betty, eine Quad-Agentur, hat die Rückkehr von Kirstin Stahl als neue Gruppe Kreativdirektorin für ihre Designpraxis Favorite Child bekannt gegeben. Stahl, die an die VP und Leiterin des Designs, Veronica Padilla, berichtet, wird das Design des Verpackungssystems für ein großes nationalen Lebensmittelhändlerprojekt leiten. Mit über zwei Jahrzehnten Erfahrung in der Designbranche hat Stahl mit namhaften Marken wie Target, Walgreens, General Mills und JCPenney zusammengearbeitet.
Stahls Rolle wird sich darauf konzentrieren, menschenzentrierte strategische Designlösungen zu schaffen und die gesamte Designentwicklung zu überwachen. Ihre Berufung erfolgt, während Favorite Child ein signifikantes Wachstum erlebt, da Betty 2024 in verschiedenen Abteilungen 44 neue Stellen geschaffen hat. Diese Expansion folgt der Integration aller kreativen Geschäfte von Quad zu einer Einheit im Mai 2024 und betont Strategie, Kreativität, Design und Content-Studios.
- Appointment of experienced Group Creative Director with over 20 years in the industry
- Securing a multimillion-dollar engagement with a national grocery retailer
- Significant company growth with 44 new hires in 2024
- Integration of creative business to focus on strategy, creative, design, and content studios
- None.
Design industry veteran Kirstin Stahl rejoins design practice as Group Creative Director
Her new role will include leading the packaging system design for one of the agency's largest owned-brand undertakings, a multimillion-dollar engagement for a national grocery retailer. Stahl will draw on her extensive experience elevating other leading consumer packaged goods (CPG) retailers, including Target and Walgreens, to help clients create memorable and emotional connections with consumers through the power of design.
"The company culture of Betty and Favorite Child is one I already know and admire, and the team's creative talent and collaborative leadership have only been strengthened over the past year," said Stahl. "I'm excited to be back and am looking forward to partnering with our teams to develop people-first strategic design solutions that build brand love."
Stahl previously served as Creative Director at Betty (then Periscope) for nearly six years before leaving the organization to begin her own freelancing venture. Now as GCD, she will oversee end-to-end design development, ensuring a cohesive look for all of a brand's touch points. Stahl's focus will be on innovating how brands seamlessly fit into people's lives and the broader world, ensuring each solution meets the unique needs of Favorite Child's clients.
"Favorite Child is ushering in an entirely new era of creativity and has experienced exponential growth since we opened two years ago," said Padilla. "Kirstin's passion for design, combined with her design leadership and fresh perspectives will help us continue to create meaningful work for our clients that sees beyond the package and creates innovative solutions that grow with our clients too. We're excited to have her back on our team."
With strong conceptual and strategic design thinking, Stahl has established herself as an expert and seasoned leader within the industry for over two decades. She has multidisciplinary experience in food, retail, seasonal and sporting goods for both private and national brands, including names like General Mills, JCPenney, Kemps, Dole, Polaris, iRobot and
Stahl will contribute to Betty and Favorite Child's continued business growth. Propelled by recent client wins, the company has made a significant investment in expanding its team to meet increasing demand, with 44 new hires in 2024 alone. These new roles span departments, including creative, strategy, project management and studio. In May 2024, Betty underwent a major transformation as its parent company, Quad, integrated all creative business into one entity with a renewed focus on strategy, creative, design and content studios.
About Betty
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios, including end-to-end brand design through its Favorite Child offering. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at bettyagency.com and favoritechild.com.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
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