Firehouse Subs® Accelerates Expansion in Mexico With Plans To Open 100 Restaurants
Firehouse Subs has announced a major expansion plan in Mexico through a development agreement with Foodplay to open 100 restaurants across major Mexican cities over the next five years. The first location will open in Monterrey, Nuevo León this year. This expansion is expected to create hundreds of new jobs across Mexico.
The brand, owned by Restaurant Brands International (QSR), currently operates over 1,300 restaurants globally across the U.S., Canada, Switzerland, Mexico, Albania, and the UAE. Known for its premium sandwiches made with house-sliced meats and cheeses steamed to enhance flavor, Firehouse Subs plans to bring popular menu items like the Hook & Ladder®, Firehouse Italian™, and Firehouse Beef & Cheddar Brisket™ to the Mexican market.
Firehouse Subs ha annunciato un importante piano di espansione in Messico attraverso un accordo di sviluppo con Foodplay per aprire 100 ristoranti nelle principali città messicane nei prossimi cinque anni. Il primo locale aprirà a Monterrey, Nuevo León, entro quest'anno. Questa espansione creerà centinaia di nuovi posti di lavoro in tutto il Messico.
Il marchio, di proprietà di Restaurant Brands International (QSR), gestisce attualmente oltre 1.300 ristoranti a livello globale negli Stati Uniti, Canada, Svizzera, Messico, Albania e Emirati Arabi Uniti. Conosciuto per i suoi panini premium preparati con carni e formaggi affettati in casa e cotti a vapore per esaltarne il sapore, Firehouse Subs intende portare nel mercato messicano piatti popolari come Hook & Ladder®, Firehouse Italian™ e Firehouse Beef & Cheddar Brisket™.
Firehouse Subs ha anunciado un ambicioso plan de expansión en México mediante un acuerdo de desarrollo con Foodplay para abrir 100 restaurantes en las principales ciudades mexicanas durante los próximos cinco años. El primer local se inaugurará en Monterrey, Nuevo León, este mismo año. Se espera que esta expansión genere cientos de nuevos empleos en todo México.
La marca, propiedad de Restaurant Brands International (QSR), opera actualmente más de 1,300 restaurantes a nivel mundial en EE. UU., Canadá, Suiza, México, Albania y los Emiratos Árabes Unidos. Reconocida por sus sándwiches premium elaborados con carnes y quesos cortados en casa y al vapor para realzar su sabor, Firehouse Subs planea llevar al mercado mexicano sus populares platillos como Hook & Ladder®, Firehouse Italian™ y Firehouse Beef & Cheddar Brisket™.
Firehouse Subs는 Foodplay와의 개발 계약을 통해 향후 5년간 멕시코 주요 도시들에 100개의 매장을 오픈하는 대규모 확장 계획을 발표했습니다. 첫 매장은 올해 누에보레온 주 몬테레이에 문을 열 예정입니다. 이번 확장으로 멕시코 전역에 수백 개의 신규 일자리가 창출될 것으로 기대됩니다.
이 브랜드는 Restaurant Brands International (QSR)가 소유하고 있으며, 현재 미국, 캐나다, 스위스, 멕시코, 알바니아, 아랍에미리트 등 전 세계 1,300개 이상의 매장을 운영하고 있습니다. 집에서 직접 썬 고기와 치즈를 스팀 처리해 맛을 극대화한 프리미엄 샌드위치로 유명한 Firehouse Subs는 Hook & Ladder®, Firehouse Italian™, Firehouse Beef & Cheddar Brisket™ 등 인기 메뉴를 멕시코 시장에 선보일 계획입니다.
Firehouse Subs a annoncé un plan d'expansion majeur au Mexique via un accord de développement avec Foodplay pour ouvrir 100 restaurants dans les principales villes mexicaines au cours des cinq prochaines années. Le premier établissement ouvrira à Monterrey, Nuevo León, cette année. Cette expansion devrait créer des centaines de nouveaux emplois à travers le Mexique.
La marque, détenue par Restaurant Brands International (QSR), exploite actuellement plus de 1 300 restaurants dans le monde, notamment aux États-Unis, au Canada, en Suisse, au Mexique, en Albanie et aux Émirats arabes unis. Réputée pour ses sandwiches haut de gamme préparés avec des viandes et fromages tranchés maison puis cuits à la vapeur pour rehausser les saveurs, Firehouse Subs prévoit d'introduire sur le marché mexicain des plats populaires tels que Hook & Ladder®, Firehouse Italian™ et Firehouse Beef & Cheddar Brisket™.
Firehouse Subs hat einen umfangreichen Expansionsplan in Mexiko angekündigt, der durch eine Entwicklungsvereinbarung mit Foodplay umgesetzt wird, um in den nächsten fünf Jahren 100 Restaurants in den wichtigsten mexikanischen Städten zu eröffnen. Der erste Standort wird noch in diesem Jahr in Monterrey, Nuevo León, eröffnet. Diese Expansion wird voraussichtlich hunderte neue Arbeitsplätze in Mexiko schaffen.
Die Marke, im Besitz von Restaurant Brands International (QSR), betreibt derzeit weltweit über 1.300 Restaurants in den USA, Kanada, der Schweiz, Mexiko, Albanien und den Vereinigten Arabischen Emiraten. Bekannt für ihre hochwertigen Sandwiches, die mit hausgeschnittenem Fleisch und Käse gedämpft werden, um den Geschmack zu verbessern, plant Firehouse Subs, beliebte Menüpunkte wie Hook & Ladder®, Firehouse Italian™ und Firehouse Beef & Cheddar Brisket™ auf den mexikanischen Markt zu bringen.
- Significant expansion with 100 new restaurants planned in Mexico over 5 years
- Creation of hundreds of new jobs across Mexico
- Strategic entry into growing Mexican sandwich market
- Global expansion continues with planned entry into Brazil and Australia
- None.
Insights
RBI's Firehouse Subs Mexican expansion adds significant growth potential with 100 new locations planned over five years.
The development agreement between Firehouse Subs and Foodplay represents a substantial international expansion for Restaurant Brands International's portfolio. The plan to open 100 restaurants across Mexico within five years signals an aggressive growth strategy that will significantly increase Firehouse Subs' global footprint. Currently operating over 1,300 restaurants across multiple countries, this expansion will boost their presence in Latin America by approximately 7-8% of their total restaurant count.
This move aligns with broader industry trends where U.S.-based restaurant chains are increasingly looking to international markets for growth opportunities amid domestic market saturation. Mexico presents a particularly attractive expansion target with its growing middle class and increasing consumer appetite for international food concepts.
The partnership with Foodplay as the local operator follows RBI's proven model of working with established regional partners to navigate market-specific challenges. This approach typically accelerates development while minimizing capital requirements for the parent company. The anticipated creation of hundreds of jobs suggests this will be a meaningful economic initiative beyond just brand expansion.
Firehouse Subs' entry into Mexico continues RBI's pattern of geographic diversification, with the brand simultaneously expanding into Brazil and Australia. This multi-market approach helps RBI reduce regional economic risk exposure while maximizing global brand recognition and scale efficiencies.
New Development agreement fuels the brand's growth, bringing made-to-order premium subs to more guests and creating hundreds of new jobs in
MONTERREY, Nuevo León,
Founded in
"We believe Firehouse Subs has tremendous potential in
Braulio Lopez, Chief Operating Officer, added: "We are honored to grow the iconic subs brand in
Foodplay is set to open the first Firehouse Subs restaurant this year in Monterrey, Nuevo León, followed by additional openings in the metropolitan area. This expansion is expected to create hundreds of new jobs across the country.
Guests can look forward to flavorful favorites like the Hook & Ladder®, Firehouse Italian™, and the Firehouse Beef & Cheddar Brisket™.
Firehouse Subs has over 1,300 restaurants across the
About Firehouse Subs®
Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Founded in
Firehouse Subs is part of Restaurant Brands International Inc. ("RBI"), one of the world's largest quick service restaurant companies with nearly US
Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com and follow us on Facebook, Twitter and Instagram.
About Foodplay®
Foodplay® is a proudly Mexican brand with over 30 years of experience in the restaurant market, known for its product excellence and its constant expansion though diverse business units.
Company operations began in 1990 with the administration of the KFC® franchise in
Moreover, Foodplay® has successfully established their own brands Bolerama® and Helados Dreambox®. Securing their presence in the food market. Their value proposition lies on offering an exceptional customer service and prime products, focusing on providing absolute satisfaction to Mexican families.
Forward-Looking Statements
This press release contains certain forward-looking statements and information, which reflect management's current beliefs and expectations regarding future events, initiatives and operating performance and speak only as of the date hereof. These forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties. These forward-looking statements include, without limitation, statements about our expectations regarding the ability of the Firehouse Subs business in
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SOURCE Restaurant Brands International Inc.
FAQ
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