Q50 Ambassador and Women's Health Advocate Naomi Watts Launches Pro-Aging Beauty Brand on QVC
QVC, a leader in live shoppable entertainment, has announced the launch of Stripes Beauty, a pro-aging beauty brand created by actress and Q50 Ambassador Naomi Watts. The brand offers science-backed solutions for perimenopause and menopause, addressing the physical and emotional changes women experience during this life stage. The collection, available on QVC.com and premiering on-air September 20, includes products like the Vag of Honor Hydrating Treatment and The Power Move Hydrating & Plumping Facial Serum.
Watts founded Stripes Beauty in 2022 to normalize conversations about menopause and promote confidence among women. The brand's launch on QVC aims to provide a platform for discussing these important topics and offer innovative products to QVC's customer base, which includes many women over 50 navigating their own menopause journeys.
QVC, leader nell'intrattenimento shopping live, ha annunciato il lancio di Stripes Beauty, un marchio di bellezza pro-invecchiamento creato dall'attrice e Ambasciatrice Q50 Naomi Watts. Il marchio offre soluzioni supportate dalla scienza per la perimenopausa e la menopausa, affrontando i cambiamenti fisici ed emotivi che le donne sperimentano durante questa fase della vita. La collezione, disponibile su QVC.com e in onda in anteprima il 20 settembre, include prodotti come il Vag of Honor Hydrating Treatment e The Power Move Hydrating & Plumping Facial Serum.
Watts ha fondato Stripes Beauty nel 2022 per normalizzare le conversazioni sulla menopausa e promuovere la fiducia tra le donne. Il lancio del marchio su QVC mira a fornire una piattaforma per discutere questi importanti argomenti e offrire prodotti innovativi alla clientela di QVC, che include molte donne oltre i 50 anni che affrontano il proprio percorso di menopausa.
QVC, líder en entretenimiento comercial en vivo, ha anunciado el lanzamiento de Stripes Beauty, una marca de belleza pro-envejecimiento creada por la actriz y Embajadora Q50 Naomi Watts. La marca ofrece soluciones respaldadas por la ciencia para la perimenopausia y la menopausia, abordando los cambios físicos y emocionales que las mujeres experimentan durante esta etapa de la vida. La colección, disponible en QVC.com y que se estrena en televisión el 20 de septiembre, incluye productos como el Vag of Honor Hydrating Treatment y The Power Move Hydrating & Plumping Facial Serum.
Watts fundó Stripes Beauty en 2022 para normalizar las conversaciones sobre la menopausia y promover la confianza entre las mujeres. El lanzamiento de la marca en QVC tiene como objetivo proporcionar una plataforma para discutir estos temas importantes y ofrecer productos innovadores a la clientela de QVC, que incluye a muchas mujeres mayores de 50 años que navegan por sus propios viajes de menopausia.
QVC는 라이브 쇼핑 엔터테인먼트의 선두주자로서 Stripes Beauty의 출시를 발표했습니다. 이 브랜드는 배우이자 Q50 앰배서더인 Naomi Watts에 의해 만들어진 노화 방지 뷰티 브랜드입니다. 이 브랜드는 과도기 및 폐경기에 대한 과학적 기반의 솔루션을 제공하며, 여성들이 이 생애 단계에서 경험하는 신체적 및 정서적 변화를 다룹니다. QVC.com에서 구입할 수 있으며, 9월 20일에 방송 premiere되는 이 컬렉션에는 Vag of Honor Hydrating Treatment와 The Power Move Hydrating & Plumping Facial Serum과 같은 제품이 포함되어 있습니다.
Watts는 2022년에 Stripes Beauty를 설립하여 폐경에 대한 대화를 정상화하고 여성들 사이의 자신감을 증진하기 위해 노력했습니다. QVC에서의 브랜드 출시는 이러한 중요한 주제를 논의할 플랫폼을 제공하고 QVC 고객층에게 혁신적인 제품을 제공하는 것을 목표로 합니다. 이 고객층에는 자신의 폐경기를 탐색하는 50세 이상의 여성들이 많이 포함되어 있습니다.
QVC, un leader dans le domaine de l'entertainment de shopping en direct, a annoncé le lancement de Stripes Beauty, une marque de beauté pro-âge créée par l'actrice et ambassadrice Q50 Naomi Watts. La marque propose des solutions basées sur la science pour la périménopause et la ménopause, abordant les changements physiques et émotionnels que les femmes rencontrent durant cette phase de la vie. La collection, disponible sur QVC.com et en première diffusion le 20 septembre, comprend des produits comme le Vag of Honor Hydrating Treatment et le The Power Move Hydrating & Plumping Facial Serum.
Watts a fondé Stripes Beauty en 2022 afin de normaliser les conversations autour de la ménopause et de promouvoir la confiance chez les femmes. Le lancement de la marque sur QVC vise à offrir une plateforme pour discuter de ces thèmes importants et à proposer des produits innovants à la clientèle de QVC, qui inclut de nombreuses femmes de plus de 50 ans naviguant leur propre parcours de ménopause.
QVC, ein führendes Unternehmen im Bereich Live-Shopping-Entertainment, hat die Einführung von Stripes Beauty angekündigt, einer marke für pro-Aging-Beauty, die von Schauspielerin und Q50-Botschafterin Naomi Watts gegründet wurde. Die Marke bietet wissenschaftlich fundierte Lösungen für Peri-Menopause und Menopause und spricht die physischen und emotionalen Veränderungen an, die Frauen in dieser Lebensphase erleben. Die Kollektion ist auf QVC.com erhältlich und wird am 20. September im Fernsehen vorgestellt, und beinhaltet Produkte wie die Vag of Honor Hydrating Treatment und das Power Move Hydrating & Plumping Facial Serum.
Watts gründete 2022 Stripes Beauty, um Gespräche über die Menopause zu normalisieren und das Selbstbewusstsein von Frauen zu fördern. Der Launch der Marke auf QVC zielt darauf ab, eine Plattform für diese wichtigen Themen zu bieten und der QVC-Kundenbasis innovative Produkte anzubieten, die viele Frauen über 50 umfasst, die ihre eigene Menopause-Reise durchlaufen.
- Launch of a new pro-aging beauty brand on QVC, potentially expanding product offerings and attracting new customers
- Partnership with celebrity Naomi Watts, which could increase brand visibility and sales
- Targeting the growing market of women over 50, addressing specific needs related to menopause
- Aligns with QVC's Q50 initiative, potentially strengthening customer engagement and loyalty
- None.
Watts will present the science-backed beauty solutions for perimenopause & menopause live across QVC platforms
"Stripes Beauty was born out of Naomi's personal experience navigating menopause at an early age," said Anna Baker, Vice President of Beauty and GMM for QVC. "She saw a need for products that help address the physical and emotional changes that come with this natural life stage, but also wanted to eliminate the stigma around menopause and ignite conversation. At QVC, we cater to women over 50, many of whom are also navigating their own menopause journeys and looking for solutions to help address their beauty needs. We are proud to provide a platform for Naomi to bring these important conversations to our customers, to make them feel that they aren't alone in this journey, and to inspire them with these innovative products."
Launched in 2022, Stripes Beauty was founded by actress Naomi Watts with the mission to normalize conversations about menopause and other natural changes that occur as women age. The brand was designed to ignite change, promote confidence, and offer well-rounded products that women are seeking to address their symptoms. Since its creation, Stripes Beauty has made a significant impact on the healthy aging and menopause market. The assortment available at QVC features the Vag of Honor Hydrating Treatment, The Power Move Hydrating & Plumping Facial Serum, Dew As I Do Brightening & Hydrating Cream, Evening Wear Firming Night Cream, Crown Pleaser Hydrating Hair Mask and The Full Monty Vitamin C Body Oil.
"I created Stripes Beauty to help women prepare for and navigate the changes in their body, hair and skin that come with the natural aging process. While menopause may be a part of midlife, midlife is a lot more than just menopause," said Naomi Watts. "We deserve to be seen and supported – this is the age of possibility, and I am excited for the opportunity to bring these solutions to even more customers through our launch on QVC."
QVC's Quintessential 50 (Q50), a part of the Age of Possibility, is comprised of QVC hosts, celebrities, activists, entrepreneurs and more, whose experiences and achievements prove the possibilities that this time of life offers for women. With their fresh input, unique perspective, and modern taste, the Q50 will help guide QVC's efforts to support women in their Age of Possibility by influencing QVC's programming and product offerings.
Stripes Beauty will premiere on Friday, September 20 at 9pm EST with Naomi Watts. Shop the full assortment now on QVC.com.
About QVC, Inc.
QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group is the largest player in vCommerce and comprises six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About Stripes Beauty
Stripes Beauty is a beauty and wellness Age Well lifestyle brand founded by actor, entrepreneur, and activist Naomi Watts, and majority-owned by leading global investment firm, L Catterton. The consumer brand provides science-backed personal care and beauty products across the categories of nutritional supplements, skincare, haircare, and vaginal wellness. The brand is on a mission to destigmatize menopause, empowering women both physically and emotionally through its products, community, and expert menopause education. For more information, visit www.stripesbeauty.com and www.lcatterton.com and follow @stripesbeauty on Instagram.
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SOURCE QVC
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