Zulily Kicks Off Back-to-School Season with Inflation-Friendly Shopping Experience

Rhea-AI Summary

Zulily has launched its annual Back-to-School Shop featuring discounts of up to 70% on a curated selection of national brands and unique finds. Families are projected to increase spending to $1,248 this year, up from $849 last year amid high inflation. To alleviate inflation impacts, Zulily will offer additional discounts every Friday starting July 8 through August 26. The campaign includes a collaboration with Catherine Giudici Lowe, who shares essential back-to-school must-haves for families.

Positive

• Launch of Back-to-School Shop with up to 70% discounts.
• Projected increase in back-to-school spending to $1,248.
• Additional discounts offered every Friday to combat inflation.

Negative

• Rising inflation impacts overall consumer spending power.

Zulily's Back-to-School Shop returns with daily deals on a curated assortment of national brands and unique finds up to 70% off

Every Friday leading up to the first day of school, Zulily will offer an additional discount to match the inflation rate on everything in the Shop to offset the impact of inflation pressures

SEATTLE, July 6, 2022 /PRNewswire/ -- Back-to-school shopping is expected to be a bigger deal for families this year following more than two years of school pivots between virtual to in-person learning. In fact, back-to-school spending is estimated to increase 7.5% compared to last year¹. But with inflation hitting a new 40-year high, finding ways to maximize savings is more important than ever, especially for moms, who are responsible for the majority of purchase decisions. To help moms navigate inflation and feel prepared for the first day of school, online retailer Zulily today launched its annual Back-to-School Shop featuring thousands of incredible deals on stylish must-haves and essentials from the brands kids love, plus unique items they can't find anywhere else.

With unique finds and limited-time deals on beloved household name brands up to 70% off, moms can complete their back-to-school shopping, while snagging prices that help them balance their household budgets.

"Families everywhere are feeling the impact of inflation in their households, yet back-to-school shopping is necessary as kids grow and transition to a new grade," said Denise Jaeschke, VP of Integrated Customer Marketing at Zulily. "In addition to our everyday deals, we wanted to do more to maximize mom's savings and make her shopping experience as stress free as possible by reducing inflation impact."

To help get every family ready for the first day of school, Zulily enlisted entrepreneur, mom of three, and The Bachelor alum Catherine Giudici Lowe to share back-to-school must-haves for the new school year. Catherine's back-to-school shopping list consists of items her kids love, and teachers approve, so moms can earn an "A+" in back-to-school shopping this year.

Outsmarting Inflation
With rising inflation, families plan to spend $1,248 on back-to-school this year², compared to last year's average of $849³. As family budgets adjust to accommodate rising prices, Zulily is offering an additional discount to match the inflation rate off everything in the Back-to-School Shop every Friday, beginning July 8 until August 26, to help moms outsmart inflation.

Planning ahead this season leads to more than just cost savings. For the 71% of moms define themselves as planners and say they shop as early as possible, planning helps them feel less stressed (75%), saves time (62%) and saves them money (54%)⁴.

With Zulily's 2022 Back-to-School Essentials Inflation Report, customers can compare the cost of back-to-school favorites, including backpacks, high-top sneakers, and supply organizers, over the decades.

Best-in-Class Deals
Zulily's Back-to-School Shop features a curated selection of everything kids want and need to feel prepared and confident as they head back to school, whether they're in K-12 or off to college. With daily deals on beloved national brands, including adidas®, Champion®, Hydro Flask®, LEGO®, Levi's®, PicassoTiles, Tommy Hilfiger®, and more, as well as unique finds to match their kid's style, Zulily delivers incredible value for the entire family.

Moms can begin shopping for back-to-school at Zulily.com and on the mobile app now, and find more information and back-to-school shopping tips on Zulily's The Find.

¹ Source: Mastercard Spending Plus, June 2022
² Source: Ziff Media Group Research Insights, 2022 Back-to-School & Prime Day Survey, May 2022
³ Source: The National Retailer Federation, 2021 Back-to-School Spending Survey, July 2021
⁴ Source: Zulily's "Brain of the Planner" Study, August 2021

About Zulily^® 
Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.  

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.  

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC^®, HSN^®, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group^SM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.  

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SOURCE Zulily

FAQ

What is Zulily's Back-to-School Shop 2022?

Zulily's Back-to-School Shop offers discounts up to 70% on a selection of national brands and unique finds for the back-to-school season.

How much do families plan to spend on back-to-school in 2022?

Families are projected to spend $1,248 on back-to-school shopping this year, up from $849 last year.

What additional discounts does Zulily offer during the Back-to-School season?

Zulily offers additional discounts every Friday to match the inflation rate from July 8 to August 26.

Who is collaborating with Zulily for back-to-school tips?

Zulily has enlisted entrepreneur Catherine Giudici Lowe to share back-to-school must-haves for families.

When does Zulily's Back-to-School Shop start and end?

The Back-to-School Shop launched on July 6, 2022, with special discounts available every Friday until August 26, 2022.