Zulily Hosts "Blankie Backup Bundle" to Address Common Vacation Stressor and Save Moms Time and Money

Rhea-AI Summary

Online retailer Zulily has launched its first-ever Blankie Backup Bundle as part of the Welcome Baby shopping event to help families prepare for summer travel. From April 12 through April 28, the sale includes bundles of stuffed animals, plush toys, and baby blankets, allowing parents to stock up on backups for their children’s favorite items. A recent survey revealed that over 54% of moms have experienced losing a child's beloved item while traveling, often leading to significant stress. The average vacation for a family of four now costs close to $5,000, prompting moms to seek solutions that ease travel-related worries without overspending. Zulily aims to alleviate this common source of parental anxiety while providing discounts of up to 65% on various children's products during this shopping event.

Positive

• Launch of Blankie Backup Bundle provides practical solutions for families traveling this summer.
• Sale on bundles enhances customer engagement and promotes revenue generation.
• Discount offers of up to 65% could lead to increased sales volume during the event.

Negative

• High costs associated with family vacations may deter spending on non-essential items.
• Losing a child's favorite item could lead to additional financial burdens for families, potentially impacting overall customer satisfaction.

Online retailer finds more than half of moms have lost a child's favorite item on vacation – often a lovey or baby blanket —and offers meaningful solution to help families enjoy the upcoming summer travel season

SEATTLE, April 12, 2023 /PRNewswire/ -- Over 103 million families are planning to travel together this summer, but pre-travel checklists are growing as moms, who are responsible for most purchase decisions, are looking for ways to save as high inflation continues to squeeze household budgets. Losing a child's lovey or favorite baby blanket while traveling is stressful and all too common, which is why today, online retailer Zulily introduced its first-ever Blankie Backup Bundle as part of its bi-annual Welcome Baby shopping event to help moms save time and money and reduce stress, for both them and their children, ahead of the start of travel season. From April 12 through April 28, Zulily will offer a sale on bundles of kids' stuffed animals, plush toys, baby lovies and blankets, so moms can prepare a backup plan by stocking-up on multiples of the same item.

Zulily Hosts "Blankie Backup Bundle" to Address Common Vacation Stressor and Save Moms Time and Money

According to Transportation Security Administration (TSA), nearly one million items are left each year¹, with children's toys being one of the most common items² – and moms can attest. Zulily's latest survey shows that more than half (54%) of moms have lost a child's favorite item while on vacation, whether it falls out of a bag or stroller (29%), gets left behind in a rental or hotel room (27%), or gets lost in transit (18%).

Furthermore, 87% of moms feel stressed when their child's lovey goes missing; they know their child will be upset and that replacing the item with limited time feels like an impossible – and expensive – chore. In fact, half of moms expect to spend between $51-$200 replacing lost items, while 15% expect to spend more than $300 in replacements each year.

"We know that planning a family vacation can be stressful, especially for moms with younger children who seek comfort from their lovey, whether it's a baby blanket or beloved stuffed animal, in new environments," said Erica Williams, Zulily's Kids Merchandise Manager. "We wanted to help moms plan for the inevitable moment when their child's favorite item is lost and acquire an extra creature comfort, without the additional stress, cost, or time to purchase a new one while on vacation – so they can spend less time worrying and more time making memories with their families."

Overall, family vacations have become a lot more expensive. The average vacation for a family of four is close to $5,000 with roller coaster gas, airfare, and hotel room prices on the rise, on top of the increasing inflationary costs of goods for dining, entertainment, and more. Nevertheless, it's where 85% of moms will spend their discretionary funds and make tradeoffs on other purchases, meaning it's increasingly important for moms to find ways to maximize their budgets ahead of summer travel.

Zulily's Blankie Backup Bundle will run from April 12 through April 28, and will be hosted within the company's bi-annual Welcome Baby shopping event where expecting and new moms can discover up to 65% off top brands for themselves, their baby, and their home, including Burt's Bees Baby, Carter's, Honest Baby Clothing, Little Millie, and more – all curated around on-trend themes to make moms' shopping experience easy and fun.

For more information on Zulily's Blankie Backup Bundle, visit Zulily's The Find, or shop the sale at www.zulily.com.

Methodology
Findings are based on a Pollfish survey of 600 U.S. based moms between the ages of 25-44 that are expecting or have a child under 12 years old. The survey was fielded in March 2023. 

¹ Source: Transportation Security Administration. "FAQ: How many lost and found items are found by TSA annually?".
² Source: Your Mileage May Vary. "The items most often left on planes and what to do if it happens to you" (2020).   

About Zulily®
Zulily is an online superstore committed to delivering a fun shopping experience for moms everywhere, without breaking the bank. Through exclusive daily deals, brand names and on-trend styles, and everyday value on a wide selection of daily essentials across clothing, footwear, homewares and more, Zulily helps moms discover great deals, create special moments for the family, and find the perfect unique items, guilt-free. At Zulily, shopping is a little different, a little better, and a lot more fun.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a different kind of shopping experience for moms – one that's built on fun, discovery, and whimsy. For more information visit, www.zulily.com or The Find by Zulily, or follow @Zulily on Facebook, Instagram, Pinterest or Twitter. For vendors interested in selling on Zulily, visit www.sell.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group^SM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Contact Information:
pr@zulily.com

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SOURCE Zulily

FAQ

What is Zulily's Blankie Backup Bundle?

It is a new product offering by Zulily that includes bundles of kids' stuffed animals, plush toys, and baby blankets, designed to help parents prepare for potential losses during family travel.

When is the sale for the Blankie Backup Bundle taking place?

The sale runs from April 12 to April 28.

How many families are expected to travel this summer according to Zulily?

Over 103 million families are planning to travel together this summer.

What percentage of moms have lost a child's item while traveling?

A recent survey revealed that 54% of moms have experienced losing a child's favorite item while on vacation.

What are the potential costs for replacing lost items according to the survey?

Half of moms expect to spend between $51 and $200, while 15% anticipate spending more than $300 on replacements each year.