QVC Taps Size-Inclusivity Pioneer Universal Standard To Design Exclusive Capsule Collection
QVC has launched an exclusive size-inclusive capsule collection called Form & Line, designed by Universal Standard. This collection features six premium wardrobe staples, available in sizes 00-40, emphasizing exceptional fit and quality. Items include Knit Short Sleeve Tee, Ponte Pencil Skirt, and more, priced between $44 and $88. QVC continues its commitment to providing equal pricing for all sizes and aims to enhance the shopping experience for customers of diverse body types.
- Launch of Form & Line enhances QVC's reputation for size-inclusive fashion.
- The collection includes six versatile staples designed for sizes 00-40.
- Items are priced fairly, ranging from $44 to $88, regardless of size.
- None.
Form & Line by Universal Standard Delivers Premium Wardrobe Staples To All Sizes 00-40
WEST CHESTER, Pa., June 16, 2022 /PRNewswire/ -- Today, QVC, a long-time leader in size-inclusive fashion for women of all sizes, announces Form & Line, an exclusive capsule collection designed by acclaimed size-inclusive brand Universal Standard. The capsule represents another milestone in QVC's continuing commitment to inclusive apparel and features six premium wardrobe staples – each engineered by Universal Standard's expert team to deliver exceptional fit, quality, style and ease for all sizes 00-40.
"Working with Universal Standard to launch Form & Line with QVC has truly created the dream team of size-inclusive fashion," said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC. "QVC believes that everybody deserves a great shopping experience that helps them look and feel fabulous, no matter their shape or size. Universal Standard's commitment to style-first design for all aligns with this perfectly."
For more than 30 years, QVC has been a size-inclusive apparel destination, where customers can shop fashion by style, color, fabric, design or season and find a range of sizes. QVC offers each customer the same price for apparel, regardless of size.
Also renowned for its leadership in size-inclusivity, Universal Standard brings its high-touch design approach to create refined, but low-maintenance styles for Form & Line. In a departure from conventional sizing models, Form & Line follows Universal Standard's own sizing structure, which reflects the average size of women in the United States and sets a size 18 as the Medium.
"At Universal Standard, our goal is to democratize the shopping experience, so a size two and a size 32 can shop in the same way," said Universal Standard co-founder and CEO Polina Veksler. "We are thrilled to continue working with retailers like QVC to make elevated fashion accessible to all people."
Available in four polished colorways (Reds, Blues, Blacks, Grays), Form & Line features the Knit Short Sleeve Tee, Ponte Pencil Skirt, Ponte Pull-On Pants, Knit Tee Dress, Knee Length Cardigan, and Seine Denim Jeans – all curated to complement one another for flawless styling. Price points range from
Form & Line is now available on all QVC platforms.
QVC is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics, and jewelry – and connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes QVC, HSN®, Zulily® and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in vCommerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
Universal Standard - the world's most size inclusive fashion brand – has revolutionized the shopping experience, as the first and only brand to offer every style in every size from 00-40. The brand was founded in 2015 by friends Polina Veksler and Alexandra Waldman, who set out to democratize the fashion industry and promote Fashion Freedom: size equality that allows a size 2 and a size 32 to shop in the same way – using style as the only filter.
Since its inception, Universal Standard leads by example to show what the future of fashion should look like - consulting and partnering with iconic global brands about how to be more inclusive, introducing Fit Liberty, an exchange program that allows a customer to replace pieces when their size changes, collaborating with forward-thinking nonprofits to raise awareness and funds for mission-driven causes, and most simply but importantly, offering a line of high quality, elevated essentials for all people. For more information, visit www.UniversalStandard.com
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SOURCE QVC
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