HSN Launches Private Label Farm House Décor Brand, Emryn House

Rhea-AI Summary

HSN has announced the launch of Emryn House, its 14th private label brand focused on vintage farmhouse décor with modern elements. This new home collection caters to the 40% of HSN customers who prefer this style. The brand, developed by HSN's in-house design team, includes a range of products such as bedding, decorative items, and furniture, priced between $39.95 and $229.95. HSN plans to expand its private label portfolio further by introducing additional home brands later this year.

Positive

• Launch of the 14th private label brand, Emryn House, catering to a popular market trend.
• Focus on vintage farmhouse décor aligns with preferences of 40% of customers.
• In-house design team leverages customer insights for unique product offerings.

Negative

• None.

The lifestyle retailer leverages in-house design team to launch 14^th private label brand

ST. PETERSBURG, Fla., June 3, 2022 /PRNewswire/ -- HSN®, a leader in livestream shopping and video storytelling, today announced the launch of Emryn House, a home collection designed for customers who appreciate the vintage look and feel of classic farmhouse décor with a modern twist. Later this year, HSN is set to expand its private label portfolio with two more home brands as the company continues to offer the consumer a variety of relevant and trending goods within the home category.

The Emryn House brand was developed by an in-house team of HSN designers and created for the HSN customer, 40% of whom have identified farmhouse as their preferred décor style. Through unique textiles and meant-to-be-noticed details, Emryn House takes advantage of this sought-after design trend by blending the traditional farmhouse feel with modern touches. Additionally, each piece has a story on how it was inspired, and the products are coordinated to complement each other for a more complete design.

HSN currently houses a portfolio of 14 private label brands across categories from home and culinary to tech. HSN develops private label and exclusive brands through its in-house Design, Development and Global Sourcing team, which includes designers and sourcing experts who bring differentiated new brands and products to life. This team leverages insights gleaned from HSN's proprietary consumer research and the brand's unique, tight connection with its customers, with multiple live interactions happening with customers moment-by-moment across HSN's platforms.

"From décor to kitchen tools, our customers rely on HSN's growing roster of private label brands to deliver superior quality and performance as well as unique items that they can't find elsewhere," says Rob Robillard, Chief Merchandising Officer, HSN. "The Emryn House brand will provide a fresh and colorful take on this popular home aesthetic, bringing our customers unique and on-trend décor, bedding, and lighting to update their homes."

On-air, at HSN.com, and on digital streaming platforms, customers can explore the Emryn House collection, which includes sheets, comforters, quilts, throw blankets, decorative pillows, bed skirts, faux plants, lanterns, wall hangings, flameless candles, furniture, wreaths, and mirror lamps. Pricing ranges from $39.95  to $229.95. 

Emryn House will continue to expand its assortment throughout the year, introducing new Americana and Harvest-themed lines to the collection.

Shop Emryn House on www.hsn.com (key words: Emryn House). 

About HSN®

HSN takes shoppers on a journey – embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience. HSN engages millions of customers across the U.S. via two broadcast networks, a website, and multiple streaming services, mobile apps and social pages. HSN was founded over 40 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram or Twitter, or follow HSN on Pinterest, YouTube or LinkedIn. 

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC^®, HSN, Zulily^® and the Cornerstone brands (collectively, "Qurate Retail Group^SM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. 

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SOURCE HSN

FAQ

What is Emryn House from HSN?

Emryn House is HSN's 14th private label brand offering vintage farmhouse décor with modern touches.

How many private label brands does HSN currently have?

HSN currently has 14 private label brands across various categories.

What products are included in the Emryn House collection?

The collection includes bedding, decorative pillows, faux plants, furniture, and more.

When was the Emryn House brand launched?

Emryn House was launched on June 3, 2022.

What price range can customers expect for Emryn House products?

Pricing for Emryn House products ranges from $39.95 to $229.95.