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Bank Customers Continue to Suffer Rate Plunge: MoneyRates.com Quarterly Study

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MoneyRates.com has released a report revealing that average savings and money market rates have reached historic lows in Q4 2020, with savings account earnings dropping by 66% due to the impact of COVID-19. The average savings account rate was just 0.136%, while online accounts offered significantly better rates. The report highlights that traditional banks offer rates as low as 0.04%, affecting consumers, especially retirees. The study emphasizes the importance of comparing online banks to secure better rates.

Positive
  • Online savings accounts offer better rates, averaging 0.421%, compared to 0.043% for traditional accounts.
  • Ten savings accounts achieved rates of 0.50% or better, showing opportunities for consumers.
Negative
  • The average savings account rate plummeted to 0.136%, a historic low.
  • Average savings account earnings declined by 66% in the past year.

FOSTER CITY, Calif., Jan. 27, 2021 /PRNewswire/ -- Leading personal finance site MoneyRates.com releases its survey of America's Best Rates for the fourth quarter of 2020. The analysis shows savings and money market rates plummeted to historic lows, as did rates for 1-year and 5-year CDs, during this quarter. The average rates are at the lowest levels ever recorded in this survey.

Consumers have been hit hard financially by the effects of COVID-19, with a direct shot at the bank accounts of Americans, whose average savings account earnings plunged by 66% in the past year.

"American consumer bank accounts have been among COVID-19's financial victims," explains MoneyRates' spokesperson and financial analyst Richard Barrington. "This is a hardship for retirees who depend on their savings for income, and also hampers the efforts of workers trying to sock money away for retirement."

Find the full report here: America's Best Rates 4th Quarter, 2020 - Savings, Money Market and CD Rates.

The latest study finds the four largest banks in the survey, each with more than $1 trillion in deposits, offer savings account rates of 0.04% or less. This is less than a third of the overall average, and less than a tenth of what consumers could earn at one of the more competitive banks.

Average rates during the fourth quarter of 2020:

  • Savings accounts: 0.136%
  • Money market accounts: 0.121%
  • 1-year CDs: 0.237%
  • 5-year CDs: 0.400%

Continuing with the trend, online accounts remain a bright spot for customers. The survey finds that across savings accounts, money market accounts and CDs, online accounts offer significantly better rates than traditional, branch-based accounts. The average online savings account rate during the fourth quarter was 0.421%, nearly ten times the average for traditional, branch-based accounts, which was 0.043%.

MoneyRates advises savers to fight the falling rate trend by shopping for online banks that meet the America's Best Rates standard for rate consistency. Rate consistency is the most effective way to find the best savings accounts and higher CD rates with emerging rate gaps. Since banks that make the list also tend to offer the highest rates year after year, it demonstrates an institution's commitment to remain competitive in a falling rate environment - and over the long run.

Top Banks

MoneyRates finds the average savings account paid an interest rate of just 0.136% during the fourth quarter of 2020. At the same time, the survey finds ten savings accounts paying 0.50% or better; experts stress there are opportunities for consumers to improve their interest yield.

Here are the top ten savings account average interest rates over the fourth quarter of 2020:

Rank

Bank

2020 Q4 Average Savings
Account APY

1

SFGI Direct

0.69%

2

Salem Five Direct

0.68%

3

Axos Bank

0.63%

4

Synchrony Bank

0.63%

5

American Express National Bank

0.60%

6

Ally Bank

0.60%

7

Marcus by Goldman Sachs

0.55%

8

Discover Bank

0.55%

9

Sallie Mae Bank

0.53%

10

Barclays

0.50%

Note: Rates that appear tied are separated by small fractions of a percentage.

The fourth quarter of 2020 saw average savings account rate dips even lower than the previous record drop of 0.160% in the second quarter of 2015.

Other Findings

  • The average online CD rate is more than 0.20% higher than the average CD rate offered at traditional branches
  • Throughout the America's Best Rates study's history, online accounts have consistently offered clearly better rates than traditional accounts, holding true in both rising and falling interest rate environments
  • A large gap remains between the best interest rates and the average rate

"Large banks count on consumer complacency to get away with offering less competitive deals," Barrington adds. "It's up to consumers to decide whether they will accept being victims of that approach or take action to get more for their money."

Barrington is available to elaborate on this research and discuss how consumers can ensure they are getting the most out of their bank.

Methodology

Rather than base the America's Best Rates savings, money market account, and CD account rankings on a single snapshot in time, MoneyRates looks to identify the most consistently competitive accounts by averaging rates throughout each calendar quarter. Rates available to customers with a $10,000 balance and no broader relationship with the bank are used for this survey.

Further, to provide a representative view of banking trends, the analysis is based on the MoneyRates Index, a consistent sample of accounts reflecting a cross-section of the retail deposit industry. The MoneyRates Index comprises 50 of the largest retail deposit institutions in the United States, plus 25 smaller banks and 25 medium-sized banks.

About MoneyRates.com

MoneyRates is owned and operated by QuinStreet, Inc. (Nasdaq: QNST),  a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs. MoneyRates is a member of QuinStreet's expert research and publishing division.

Since 1998, MoneyRates.com has served as a personal finance resource designed to help readers make the most of their money. In addition to a variety of financial calculators, MoneyRates.com researches and tracks CD, savings, and money market rates offered from over 400 financial institutions across the country to offer expert advice on banking, investing and retirement planning.

Twitter: @MoneyRates
Facebook: www.facebook.com/MoneyRatesdotcom

Media contact
Charlene Arsenault
Media Outreach Specialist
carsenault@quinstreet.com
Direct +1.508-832-8918
LinkedIn

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SOURCE MoneyRates.com

FAQ

What are the average savings account rates reported by MoneyRates for Q4 2020?

The average savings account rate reported by MoneyRates for Q4 2020 is 0.136%.

How much did savings account earnings decline due to COVID-19 according to MoneyRates?

Savings account earnings declined by 66% due to the impact of COVID-19.

What is the average rate for online savings accounts as per the MoneyRates study?

The average rate for online savings accounts was 0.421% during the fourth quarter of 2020.

Which banks offered the highest savings account rates in Q4 2020?

Top savers included SFGI Direct at 0.69% and Salem Five Direct at 0.68%.

How did the Q4 2020 rates compare to previous records according to MoneyRates?

The Q4 2020 average savings account rate was lower than the previous record low of 0.160% in Q2 2015.

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