Pixelworks Collaborates with Tencent's Honor of Kings to Deliver Premium Mobile Gaming Experience for Consumers
Pixelworks announced a collaboration with Tencent's TiMi Studio on Honor of Kings, a top-grossing mobile game. The integration of Pixelworks' IRX rendering acceleration SDK allows game-certified devices to deliver a smooth 120fps gaming experience with low power consumption. This collaboration marks the first time a MOBA mobile game incorporates this technology, enhancing visuals and performance. According to Sensor Tower, Honor of Kings topped the APAC mobile game market from January to April 2024. Features include switching between 'High Quality' and 'High Frame Rate' modes, tailored to user preferences. This partnership aims to bring advanced gaming experiences from PC and console to mobile platforms.
- Integration of IRX technology delivers 120fps with low power consumption.
- Honor of Kings remained the top-grossing game from January to April 2024.
- Allows switching between 'High Quality' and 'High Frame Rate' modes.
- First MOBA mobile game to use Pixelworks' IRX rendering acceleration.
- Enhances game immersion with better visual effects and performance.
- None.
Insights
The collaboration between Pixelworks and Tencent's Honor of Kings to integrate IRX rendering acceleration technology into the game is a notable advancement in mobile gaming technology. This move allows the game to achieve a 120fps gaming experience, which is a key metric for smooth and responsive gameplay, critical in fast-paced MOBA games. Additionally, the technology promises low power consumption, which addresses a common pain point for mobile gamers: battery life. By optimizing the GPU to render content at lower frame rates and resolution while maintaining high performance, Pixelworks and Tencent are pushing the boundaries of what mobile devices can achieve.
The introduction of multiple display modes, such as 'High Quality' and 'High Frame Rate,' provides players with flexibility, catering to different preferences and device capabilities. This is particularly important as it allows a broader range of consumers to enjoy optimized gaming experiences without needing the latest hardware. The collaboration also signals the growing importance of mobile gaming as a competitive and immersive platform, potentially driving further innovation in mobile gaming technologies.
The long-term implications for the industry could include a shift in consumer expectations, where high-frame-rate, high-quality gaming becomes the standard. This could spur further advancements in mobile GPU technology and encourage other game developers to adopt similar technologies to stay competitive.
The adoption of Pixelworks' IRX rendering acceleration technology by a major game like Honor of Kings is significant from a market perspective. Honor of Kings is not just any game; it is the top-grossing game from January to April 2024 in the APAC region according to Sensor Tower. This partnership can enhance Tencent's market position by offering a superior gaming experience, potentially attracting more players and increasing engagement from existing users. This enhanced user experience could lead to higher in-game spending and prolonged user retention, positively impacting Tencent's revenue streams.
For Pixelworks, this partnership serves as a powerful endorsement of their technology, potentially opening doors to collaborations with other top-tier game developers. This could lead to an increase in their market share within the visual processing solutions market and drive revenue growth. Furthermore, as mobile gaming continues to grow, the demand for advanced rendering technologies will likely increase, positioning Pixelworks favorably in the market.
Retail investors should note that while the immediate financial impact might not be drastic, the long-term potential for both companies looks promising. This partnership could set a precedent for future collaborations and innovations in mobile gaming technology, influencing market dynamics and consumer expectations.
IRX rendering acceleration technology enhances mobile game performance, providing players a smooth 120fps gaming experience with low power consumption for Honor of Kings
As both Tencent's first and the world's most played 5v5 team battle mobile game, Honor of Kings has been beloved by players since its launch. According to Sensor Tower's 2024 APAC Mobile Game Market Insights, Honor of Kings remained the top-grossing game from January to April 2024. Underpinned by the growing trend towards high-profile mobile games, there continues to be increasing demand for high picture quality and high-frame-rate gaming experiences from mobile gamers. For multiplayer online battle games, higher frame rate provides smoother visuals, enhancing both character animations and enabling more instantaneous skill releases. High picture quality makes the game visuals clearer and more realistic. Bringing all of these combined performance benefits together simultaneously requires advanced processing and hardware capabilities, which have traditionally been limited to games played on a PC or console.
To achieve the optimal balance between visual performance and power consumption, Pixelworks collaborated deeply with Tencent's Honor of Kings technical team. Leveraging IRX rendering acceleration technology, the GPU on certified smartphones can render display content at lower frame rates and resolution, reducing overall power consumption while still achieving stable and smooth 120fps high-resolution visual performance. Further capitalizing on Honor of Kings being the first MOBA game to integrate IRX rendering acceleration, the technical team also introduced a diverse series of display modes to meet different players' unique needs and preferences. By entering the game settings interface and turning on "IRX Rendering Acceleration" in the image setting menu, players can switch between "High Quality" and "High Frame Rate" modes in real-time. In High Quality mode, details in the world of Honor of Kings are vividly displayed. In High Frame Rate mode, hero operations and attacks are smoothly performed. The above modes will be applied to a growing number of smartphone models in the future. Outside of battles, players can experience the details of heroes and skins more realistically with IRX Rendering Acceleration enabled.
As one of the most popular mobile games in
"We are excited to optimize the mobile gaming experience for Honor of Kings," said Ting Xiong, President of Pixelworks China. "Known for its detailed and clear graphics, stunning battle skill effects and realistic combat modes, the game continues to be extremely popular among players worldwide and a shining star in the MOBA genre. The integration of IRX rendering acceleration technology into the game represented a new and rewarding challenge for our respective teams, and the end result represents a meaningful refresh of the mobile gaming visual experience. This technology significantly enhances game immersion, achieving comprehensive advancements in visual effects and performance. We look forward to further technical cooperation with the Honor of Kings team in the future, as we continue to expand the gaming ecosystem in multiple dimensions and bring sustainable high-quality, high-frame-rate and stable gaming experiences to more players."
Click here to view IRX ON/OFF simulation video: IRX Simulation | Honor of Kings
About
About Pixelworks
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. In July 2023, Pixelworks announced its new IRX gaming experience brand. As a brand targeted at smartphone users, IRX is grounded on Pixelworks' profound visual processing and rendering technologies coupling with in-depth tuning services with consideration on games' characteristic. This combination leverages Pixelworks' expertise to optimize the performance and display quality for various mobile games, thus providing end users with unparalleled mobile gaming experiences.
For more information, please visit the company's website at www.pixelworks.com.
Note: Pixelworks, IRX and the Pixelworks logo are trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.
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SOURCE Pixelworks, Inc.
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