PURE Bioscience Unveils New Brand Identity
PURE Bioscience (OTCQB: PURE), developer of patented non-toxic silver dihydrogen citrate (SDC) antimicrobial, has launched a comprehensive rebranding campaign in collaboration with Greenville (bbG). The initiative aims to reinforce the company's market presence and reflect its dedication to advancing antimicrobial and disinfection solutions for the food and beverage industry.
The new brand identity features a minimalist logo combining a wordmark with a molecular-inspired icon, representing the SDC molecule through three interconnected circles that also form a 'p' shape. The rebranding effort, led by bbG, includes a cohesive visual identity and messaging framework aligned with PURE's long-term objectives and commitment to innovation in cleaning and disinfection solutions.
PURE Bioscience (OTCQB: PURE), sviluppatore di un antimicrobico brevettato a base di citrato di diidrogeno d'argento (SDC) non tossico, ha avviato una campagna di rebranding completa in collaborazione con Greenville (bbG). L'iniziativa mira a rafforzare la presenza dell'azienda sul mercato e riflettere il suo impegno nell'avanzare soluzioni antimicrobiche e di disinfezione per l'industria alimentare e delle bevande.
La nuova identità del marchio presenta un logo minimalista che combina un marchio verbale con un'icona ispirata a una molecola, rappresentando la molecola SDC attraverso tre cerchi interconnessi che formano anche una forma di 'p'. L'iniziativa di rebranding, guidata da bbG, include un'identità visiva coesa e un framework di messaggistica allineati con gli obiettivi a lungo termine di PURE e il suo impegno per l'innovazione nelle soluzioni di pulizia e disinfezione.
PURE Bioscience (OTCQB: PURE), desarrollador de un antimicrobiano patentado basado en citrato de dihidrógeno de plata (SDC) no tóxico, ha lanzado una campaña integral de rebranding en colaboración con Greenville (bbG). La iniciativa tiene como objetivo reforzar la presencia de la empresa en el mercado y reflejar su dedicación a avanzar en soluciones antimicrobianas y de desinfección para la industria alimentaria y de bebidas.
La nueva identidad de marca presenta un logo minimalista que combina un logotipo con un ícono inspirado en moléculas, representando la molécula SDC a través de tres círculos interconectados que también forman una 'p'. El esfuerzo de rebranding, liderado por bbG, incluye una identidad visual cohesiva y un marco de mensajería alineado con los objetivos a largo plazo de PURE y su compromiso con la innovación en soluciones de limpieza y desinfección.
PURE Bioscience (OTCQB: PURE)는 특허를 받은 무독성 은 다이하이드로겐 시트레이트(SDC) 항균제를 개발한 기업으로, 그린빌(Greenville)(bbG)과 협력하여 포괄적인 재브랜딩 캠페인을 시작했습니다. 이 이니셔티브는 회사의 시장 존재감을 강화하고 식음료 산업을 위한 항균 및 소독 솔루션 발전에 대한 헌신을 반영하는 것을 목표로 합니다.
새로운 브랜드 아이덴티티는 단어 마크와 분자에서 영감을 받은 아이콘을 결합한 미니멀한 로고를 특징으로 하며, 세 개의 연결된 원을 통해 SDC 분자를 표현하고 있습니다. 이 재브랜딩 노력은 bbG가 주도하며, PURE의 장기 목표와 청소 및 소독 솔루션 혁신에 대한 헌신에 맞춘 일관된 비주얼 아이덴티티와 메시징 프레임워크를 포함합니다.
PURE Bioscience (OTCQB: PURE), développeur d'un antimicrobien breveté à base de citrate de dihydrogène d'argent (SDC) non toxique, a lancé une campagne de rebranding complète en collaboration avec Greenville (bbG). L'initiative vise à renforcer la présence de l'entreprise sur le marché et à refléter son engagement à faire progresser des solutions antimicrobiennes et de désinfection pour l'industrie alimentaire et des boissons.
La nouvelle identité de marque présente un logo minimaliste combinant une marque verbale avec une icône inspirée des molécules, représentant la molécule SDC à travers trois cercles interconnectés qui forment également une forme de 'p'. L'effort de rebranding, dirigé par bbG, comprend une identité visuelle cohérente et un cadre de communication aligné avec les objectifs à long terme de PURE et son engagement envers l'innovation dans les solutions de nettoyage et de désinfection.
PURE Bioscience (OTCQB: PURE), Entwickler eines patentierten, ungiftigen Silberdihydrogencitrat (SDC) Antimikrobiotikums, hat eine umfassende Rebranding-Kampagne in Zusammenarbeit mit Greenville (bbG) gestartet. Die Initiative zielt darauf ab, die Marktpräsenz des Unternehmens zu stärken und das Engagement für die Weiterentwicklung von Antimikrobiellen und Desinfektionslösungen für die Nahrungsmittel- und Getränkeindustrie widerzuspiegeln.
Die neue Markenidentität weist ein minimalistisches Logo auf, das ein Wortzeichen mit einem molekular inspirierten Symbol kombiniert, das das SDC-Molekül durch drei miteinander verbundene Kreise darstellt, die auch eine 'p'-Form bilden. Die Rebranding-Maßnahme, die von bbG geleitet wird, umfasst eine kohärente visuelle Identität und einen Messaging-Rahmen, der mit den langfristigen Zielen von PURE und dem Engagement für Innovationen in Reinigungs- und Desinfektionslösungen übereinstimmt.
- Strategic rebranding initiative to strengthen market presence
- Partnership with established design agency bbG for brand development
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This rebranding initiative comes at a pivotal time for PURE, as the company continues to expand its product offerings and enhance its commitment to providing safer, effective solutions across various industries. The refreshed brand identity is designed to resonate with existing customers and new audiences, emphasizing PURE’s mission of delivering a new generation of effective and powerful cleaning and disinfection solutions.
“We are thrilled to unveil our new brand identity, which embodies the dynamic spirit of the Company,” said Robert Bartlett, Chief Executive Officer at PURE. “As we continue to innovate and push boundaries in the food and beverage industry, our new branding will help us communicate our vision more effectively to our stakeholders.”
bbG, a full-service design agency known for its creative strategies and impactful branding solutions, spearheaded the rebranding project. bbG played a crucial role in developing a cohesive visual identity and messaging framework that aligns with PURE’s long-term goals.
“Working with PURE has been an inspiring experience,” said Evan Barnes, founder of bbG. “PURE’s dedication to innovation and sustainability guided our creative process. We believe the new brand identity reflects the Company’s values and positions them strongly for future growth in their market space.”
Initial Brand Elements
The new logo represents the company, its people, and its brand. It combines a sleek minimalist wordmark with a molecular-inspired icon that embodies our brand’s essence. The three interconnected circles symbolize the silver dihydrogen citrate molecule, reflecting the Company’s innovative silver-based antimicrobial technology. Additionally, the design subtly forms the shape of “p,” reinforcing the brand identity of being clean and sophisticated. Click Here
About Branded By Greenville
bbG is a dynamic full-service marketing agency in
About PURE Bioscience, Inc.
PURE focuses on developing and commercializing our proprietary antimicrobial products, primarily in food safety. We provide solutions to combat the health and environmental challenges of pathogens and hygienic control. Our technology platform is based on patented, stabilized ionic silver, and our initial products contain silver dihydrogen citrate, better known as SDC. This broad-spectrum, non-toxic antimicrobial agent formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity, and mitigation of bacterial resistance. PURE’s mailing address is 771 Jamacha Rd. #512,
Forward-looking Statements: Any statements in this press release that do not describe historical facts may constitute forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Statements in this press release, including quotes from management, concerning the Company’s expectations, plans, business outlook, future performance, future potential revenues, and expected results of the Company’s marketing efforts, the execution of contracts under negotiation, and any other statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are “forward-looking statements.” Forward-looking statements inherently involve risks and uncertainties that could cause our results to differ materially from any forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company’s current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations and tests for PURE Control and PURE Hard Surface into customer orders and customers continuing to place product orders as expected and to expand their use of the Company’s products; the Company’s ability to maintain relationships with its partners and other counterparties; the Company’s ability to generate sufficient revenues and reduce its operating expenses in order to reach profitability; the Company’s ability to raise the funding required to support its continued operations and the implementation of its business plan; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw meat processing; competitive factors, including customer acceptance of the Company’s SDC-based products that are typically more expensive than existing treatment chemicals; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company’s periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2024, and Form 8-K for the first quarter ended October 31, 2024. You should not rely on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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Jeff Kitchell, Vice President of Operations
PURE Bioscience, Inc.
Phone: 619-596-8600 Ext. 139
Source: PURE Bioscience, Inc.
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