PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities
PubMatic has expanded its collaboration with Western Union to enhance their commerce media business. The partnership leverages PubMatic's SSP capabilities for onsite monetization and uses Western Union's first-party data for offsite audience extension via Convert. Western Union will utilize PubMatic's SSP and OpenWrap header bidding solution through a unified tech stack to streamline operations and reduce fragmentation. The collaboration aims to create customized advertising opportunities targeting Western Union's diverse multicultural consumer base across premium digital channels. According to EMARKETER, US ad spending on financial media networks is projected to grow from $350 million in 2024 to $1.5 billion in 2026.
PubMatic ha ampliato la sua collaborazione con Western Union per migliorare il loro business dei media commerciali. La partnership sfrutta le capacità di SSP di PubMatic per la monetizzazione onsite e utilizza i dati di prima parte di Western Union per l'estensione dell'audience offsite tramite Convert. Western Union utilizzerà la soluzione di header bidding OpenWrap e il SSP di PubMatic attraverso una tecnologia unificata per semplificare le operazioni e ridurre la frammentazione. La collaborazione mira a creare opportunità pubblicitarie personalizzate rivolte alla diversificata base di consumatori multiculturale di Western Union attraverso canali digitali premium. Secondo EMARKETER, si prevede che la spesa pubblicitaria negli Stati Uniti per le reti di media finanziari crescerà da 350 milioni di dollari nel 2024 a 1,5 miliardi di dollari nel 2026.
PubMatic ha ampliado su colaboración con Western Union para mejorar su negocio de medios comerciales. La asociación aprovecha las capacidades de SSP de PubMatic para la monetización en el sitio y utiliza los datos de primera parte de Western Union para la extensión de la audiencia fuera del sitio a través de Convert. Western Union utilizará el SSP de PubMatic y la solución de licitación por encabezado OpenWrap a través de una pila tecnológica unificada para simplificar operaciones y reducir la fragmentación. La colaboración busca crear oportunidades publicitarias personalizadas que apunten a la diversa base de consumidores multiculturales de Western Union en canales digitales premium. Según EMARKETER, se prevé que el gasto publicitario en redes de medios financieros en EE. UU. crezca de 350 millones de dólares en 2024 a 1,5 mil millones de dólares en 2026.
PubMatic은 Western Union과의 협력을 확대하여 상거래 미디어 비즈니스를 강화하고 있습니다. 이 파트너십은 PubMatic의 SSP 기능을 활용하여 사이트 내 수익화를 지원하고 Western Union의 첫 번째 당사자 데이터를 활용하여 Convert를 통한 사이트 외 청중 확장을 진행합니다. Western Union은 통합 기술 스택을 통해 PubMatic의 SSP 및 OpenWrap 헤더 입찰 솔루션을 활용하여 운영을 간소화하고 파편화를 줄일 것입니다. 이 협력은 Western Union의 다양한 다문화 소비자층을 겨냥한 맞춤형 광고 기회를 창출하는 것을 목표로 합니다. EMARKETER에 따르면, 미국의 재무 미디어 네트워크 광고 지출은 2024년 3억 5천만 달러에서 2026년 15억 달러로 증가할 것으로 예상됩니다.
PubMatic a élargi sa collaboration avec Western Union pour améliorer leur activité de médias commerciaux. Ce partenariat exploite les capacités SSP de PubMatic pour la monétisation sur site et utilise les données de première partie de Western Union pour l'extension de l'audience hors site via Convert. Western Union utilisera la solution SSP et l'enchère par en-tête OpenWrap de PubMatic au moyen d'une technologie unifiée pour rationaliser les opérations et réduire la fragmentation. La collaboration vise à créer des opportunités publicitaires personnalisées ciblant la diverse clientèle multiculturelle de Western Union à travers des canaux numériques premium. Selon EMARKETER, les dépenses publicitaires aux États-Unis sur les réseaux de médias financiers devraient passer de 350 millions de dollars en 2024 à 1,5 milliard de dollars en 2026.
PubMatic hat seine Zusammenarbeit mit Western Union erweitert, um ihr Geschäft im Bereich Commerce Media zu verbessern. Die Partnerschaft nutzt die SSP-Fähigkeiten von PubMatic zur Monetarisierung vor Ort und verwendet die First-Party-Daten von Western Union zur Erweiterung des Publikums außerhalb der Website über Convert. Western Union wird die SSP und die OpenWrap-Header-Bidding-Lösung von PubMatic über einen einheitlichen Technologiestack nutzen, um die Abläufe zu rationalisieren und die Fragmentierung zu reduzieren. Die Zusammenarbeit zielt darauf ab, maßgeschneiderte Werbemöglichkeiten zu schaffen, die sich an die vielfältige multikulturelle Verbraucherschaft von Western Union über erstklassige digitale Kanäle richten. Laut EMARKETER wird erwartet, dass die Werbeausgaben in den USA für Finanzmediennetzwerke von 350 Millionen Dollar im Jahr 2024 auf 1,5 Milliarden Dollar im Jahr 2026 steigen werden.
- Partnership expansion into commerce media business indicates growth in advertising capabilities
- Access to Western Union's valuable first-party data and multicultural audience
- Market opportunity supported by projected growth in financial media networks ad spending from $350M to $1.5B (2024-2026)
- None.
Insights
This expanded partnership positions PubMatic strategically in the rapidly growing commerce media sector. The collaboration leverages Western Union's valuable first-party data from its global, multicultural customer base - a significant asset as third-party cookies phase out. The projected growth in financial media network ad spending from
The integration of Western Union's first-party data with PubMatic's SSP capabilities creates a compelling value proposition for advertisers seeking to reach diverse, hard-to-target audiences. The unified tech stack approach should improve operational efficiency and potentially increase profit margins. This partnership strengthens PubMatic's competitive position in the evolving digital advertising landscape, particularly as commerce media becomes increasingly important for brands' targeting strategies.
PubMatic offers its comprehensive SSP for commerce media, enhancing advertiser access to Western Union’s diverse multicultural audience and premium inventory
REDWOOD CITY, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business.
This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert. This will enable advertisers to target Western Union’s globally diverse audiences with highly relevant messages across brand-safe, premium digital channels.
PubMatic’s integrated platform allows Western Union to scale their advertising initiatives more effectively. In addition to the commerce media audience extension capabilities within Convert, Western Union leverages PubMatic’s SSP and OpenWrap header bidding solution for on-site monetization. By managing their diversified monetization strategy via a single, unified tech stack, Western Union can streamline operations, enhance efficiency, and reduce fragmentation.
“Our work with Western Union Media Network expands our collaboration with financial service companies as we build a global commerce media ecosystem enabling advertisers to reach their valuable audiences,” said Tim Rogers, VP of Commerce Media at PubMatic. “By merging our top-tier media inventory and SSP technology with Western Union’s unique audience insights, we will create highly customized and influential advertising opportunities reaching a diverse set of multicultural consumers.”
Western Union Media Network gives businesses a unique channel to deploy bespoke messaging to multicultural consumers across a portfolio of digital channels, driving meaningful connection and brand affinity. When paired with PubMatic’s robust multi-channel inventory, partnering brands and advertisers can extend their campaigns to reach hard-to-find audiences across channels and devices.
“We are excited to expand our work with PubMatic to support the delivery of an exceptional experience for our customers,” said, Chris Hammer, Senior Vice President, Western Union Media Network. “PubMatic’s expertise in leveraging consumer data supports the delivery of impactful campaigns for our advertiser partners while maintaining high-quality consumer experiences. This collaboration will enable brands to engage with our diverse global customer base more effectively and meaningfully.”
According to EMARKETER’s latest data, US ad spending on financial media networks like Western Union Media Network is expected to more than quadruple over the next two years, growing from
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
Ashley Jacobson, Director of Corporate Marketing
Ashley.jacobson@pubmatic.com
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FAQ
What is the purpose of PubMatic's expanded partnership with Western Union in 2024?
How much is US ad spending on financial media networks expected to grow by 2026?
What technology solutions is PUBM providing to Western Union in this partnership?
