Permutive Partners With PubMatic to Streamline Demand for First-Party Data
PubMatic (NASDAQ: PUBM) has partnered with Permutive to enhance advertising solutions using first-party data while ensuring consumer privacy. This collaboration allows advertisers to access rich publisher data and enables publishers to monetize their audiences effectively. The partnership aims to address the growing demand for privacy-centric advertising solutions without relying on third-party tracking. Through PubMatic’s Connect platform, advertisers can target audiences safely across all browsers, marking a significant step towards responsible advertising in a cookie-less environment.
- Partnership with Permutive enhances access to first-party data for advertisers.
- Enables monetization opportunities for publishers while maintaining data control.
- Addresses market demand for privacy-centric advertising solutions.
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This new partnership enables advertisers and publishers to use first-party data to power advertising without compromising consumer privacy
This new partnership pairs PubMatic’s Connect – which enables media buyers to seamlessly connect with their target audiences across the open internet – with Permutive’s audience infrastructure, which gives publishers
As consumers opt-out of third-party tracking for advertising, the partnership answers an overwhelming market demand for first-party solutions that deliver addressability at scale while using consumers’ data responsibly.
"The partnership between Permutive and
Through this partnership, advertisers and agencies buying on the
“PubMatic Connect is an industry-leading addressability solution that brings together a portfolio of leading-edge partners like Permutive,” said
“Enabling cohorts through PubMatic’s Connect allows advertisers and publishers to achieve addressability at scale without compromising on privacy,” said
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ABOUT PERMUTIVE
Permutive empowers publishers and advertisers to address all of their audiences in-the-moment, whilst protecting privacy and respecting consumer consent. Our Audience Platform enables publishers and advertisers to activate audiences responsibly at scale and effectively use first-party data, without ever exposing consumers’ personal information.
Permutive is listed in YCombinator’s Top 150 companies of all time and is trusted by the world’s largest publishers and advertisers, including News Corp, Hearst, BuzzFeed,
ABOUT
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.
Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
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Source: Permutive
FAQ
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