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MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
PubMatic (NASDAQ: PUBM) and MGID have announced a new advertising partnership that enhances advertiser access to quality native video and display placements. This collaboration allows PubMatic's clients direct access to MGID’s network, reaching an audience of over 900 million unique users monthly. MGID's platform integrates with publisher sites, ensuring a seamless user experience through non-intrusive ads. Both companies aim to leverage this partnership to address challenges in user privacy and enhance the effectiveness of digital advertising strategies.
Positive
New advertising partnership with MGID enhances access to premium inventory for PubMatic clients.
Direct integration with MGID allows for a seamless experience and higher engagement with audiences.
Negative
None.
NEW YORK--(BUSINESS WIRE)--
MGID, the global advertising platform, and PubMatic(Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.
To provide audiences with the best possible experiences, MGID’s advertising platform integrates directly with publishers’ websites to deliver non-intrusive, highly engaging native ads that blend seamlessly into editorial content and help drive incremental revenue.
Sergii Denysenko, MGID’s CEO, said: “As the industry consolidates its focus on user privacy, an increasing number of marketers are tapping into the opportunities that native advertising brings as they look to engage with consumers in a more meaningful way. Delivering highly targeted yet non-intrusive ad experiences has always been of huge importance to us, so we’re delighted to be partnering with PubMatic and bringing our solutions to even more advertisers around the world.”
PubMatic’s Jacqueline Boakye, Vice President, Customer Success, EMEA said: “Programmatic supply and identity solutions continue to fragment, and brands need technology solutions that enable them to reach addressable audiences, at scale, in premium environments. MGID’s direct integrations with publishers combined with PubMatic’s Media Buyer Console solution help agencies and advertisers gain direct access to highly engaged audiences at scale, enabling them to maximise return on their media investments.”
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About MGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.
About PubMatic PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
What is the new partnership between PubMatic and MGID?
PubMatic and MGID have formed a new advertising partnership, allowing PubMatic's clients direct access to MGID’s premium native video and display placements.
How many users can PubMatic reach through the MGID partnership?
PubMatic can access an audience of over 900 million unique monthly users through the MGID partnership.
What benefits does the PubMatic and MGID partnership offer to advertisers?
The partnership provides advertisers with direct access to quality, brand-safe ads and enhances engagement through non-intrusive advertising.
What is the stock symbol for PubMatic?
The stock symbol for PubMatic is PUBM.
When was the partnership between PubMatic and MGID announced?
