Pure Storage Helps Channel Partners Supercharge Their Subscription Business

Rhea-AI Summary

Pure Storage (NYSE: PSTG) announced new channel incentives aimed at enhancing subscription sales at its Pure//Accelerate™ Digital event. Key updates include a 5% rebate for partners on closed Pure as-a-Service deals, potentially earning up to US$100,000 per contract. With the transition of Portworx to a 100% channel model, partners can now expand offerings for cloud-native applications. Additionally, Pure1 has been upgraded for partners to manage customer subscriptions, fostering transparency and operational efficiency.

Positive

• 5% partner rebate on Pure as-a-Service contracts up to US$100,000 enhances sales incentives.
• More than double the number of partners selling Pure as-a-Service this year compared to last year.
• Transition of Portworx to a channel-led model expands service offerings for cloud-native applications.

Negative

• None.

MOUNTAIN VIEW, Calif., May 13, 2021 /PRNewswire/ -- Today at Pure//Accelerate™ Digital,  Pure Storage^® (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced updates to channel incentives and offerings to enable partners to grow their subscription business with Pure.

To adapt and thrive in today's environment, customers want complete flexibility, agility, transparency, and simplicity - benefits often best achieved through subscription services. With Pure's suite of subscription offerings, including Pure as-a-Service^™, Evergreen^™ program, Pure Cloud Block Store^™, and Portworx^®, partners are able to meet their customers' evolving needs while generating recurring revenue.

"Two of Pure's greatest strengths are our industry-leading subscription services and our  partner-led approach - both are foundational to our business and the way we serve our customers. We are thrilled to see our partners' continued momentum with Pure as-a-Service and are excited to deliver new opportunities for partners to make an impact through our unique and differentiated subscription offerings." -- Andy Martin, Vice President, Global Partner Sales, Pure Storage

Pure as-a-Service^™ Partner Rebate

Partner momentum in selling Pure as-a-Service is strong, with more than double the number of partners transacting this year vs. last year.

Only Pure delivers a true enterprise class utility with flexible storage consumption, a cloud experience on premise, and aligns spend with actual consumption. Pure has continued to advance its Pure as-a-Service offerings, reducing complexity by eliminating additional licenses and support costs and introducing a service catalog with transparent pricing.

Now partners can make even more money selling Pure as-a-Service. With a new partner rebate, partners earn 5% of the total contract value on closed eligible Pure as-a-Service wins up to US$100,000 per deal.*

Portworx Transitions to 100% Channel Model

As enterprises look towards modern, cloud-native applications to power the next phase of their business, channel partners will be critical advisors, helping customers navigate a Kubernetes and container-based world.

With Portworx, which Pure acquired in late 2020, Pure delivers the industry's most complete Kubernetes Data Services Platform for building, automating, protecting, and securing cloud-native applications. Customers are able to accelerate their digital transformation by easily running any cloud-native application, in any cloud, using any Kubernetes platform with built-in high availability, data protection, data security, and hybrid cloud mobility.

With Portworx sales now 100% channel led - just like the rest of Pure's products and services - partners are able to expand their subscription offerings to cover Kubernetes-based applications.

New Pure1 Partner Portal for Managing Customer Subscriptions

Pure has extended Pure1 to give partners access to manage subscriptions on behalf of their customers, empowering Pure's partner ecosystem to bring a fully operational service with full transparency to joint customers. Customers using Pure1's self-service portal are also able to buy new services or expand their as-a-Service footprint via their channel partner whenever they need.

To learn more, visit the Pure Partner Program page.

*Exclusive to Elite partners, the program runs through October 31, 2021 and is available for the first Pure as-a-Service opportunity for both new and existing customers. 

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit www.purestorage.com.

Analyst Recognition: Pure Storage has been named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays.

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Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at www.purestorage.com/legal/productenduserinfo.html are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners. 

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SOURCE Pure Storage

FAQ

What new channel incentives did Pure Storage announce on May 13, 2021?

Pure Storage announced a 5% rebate for partners on closed Pure as-a-Service contracts, with potential earnings of up to US$100,000 per deal.

How has Pure Storage's partner network changed recently?

The number of partners selling Pure as-a-Service has more than doubled compared to last year.

What is the significance of Portworx's transition to a channel model?

Portworx's transition to a 100% channel model allows partners to offer expanded services for cloud-native applications.

What enhancements were made to the Pure1 Partner Portal?

The Pure1 Partner Portal now allows partners to manage subscriptions for their customers, enhancing operational transparency.