PublicSq. Launches Partnership with Tucker Carlson’s Last Country, Inc.

Rhea-AI Summary

PSQ Holdings, Inc. has entered into a partnership agreement with Tucker Carlson's digital media company, Last Country, Inc. The collaboration will include content segments on Tucker Carlson's show and Last Country's platform, focusing on showcasing the patriotic, parallel economy found on PublicSq. The company anticipates that this partnership will outpace the ROI of traditional advertising. The content partnership will begin in November 2023 and will last for one year.

Positive

• PSQ Holdings, Inc. has entered into a partnership agreement with Tucker Carlson's digital media company, Last Country, Inc. This collaboration will provide a unique opportunity to showcase America's small business stories on both platforms. The reach and viewership of Tucker Carlson's show and Last Country's platform are expected to significantly benefit PublicSq. and potentially attract new business vendors and consumers. The partnership is the first of its kind and is expected to outpace the return on investment from traditional advertising.

Negative

• None.

Company Anticipates First of its Kind Collaboration to Significantly Outpace ROI of Traditional Advertising Spend

Content Distribution Partnership Will Uniquely Showcase America’s Small Business Stories

WEST PALM BEACH, Fla.--(BUSINESS WIRE)-- PSQ Holdings, Inc. (NYSE: PSQH) (“PublicSq.,” “the Company”), a leading marketplace of patriotic businesses and consumers, today announced the Company has entered into a partnership agreement with Tucker Carlson’s digital media company, Last Country, Inc. The agreement includes collaborative content segments that will air on Tucker Carlson’s show on both X and Last Country’s own platform, focused on highlighting the patriotic, parallel economy found on PublicSq.

“This content partnership between our two companies will employ a reach not found anywhere in the mainstream media today. We believe Tucker's ardent protection of American liberties strongly resonates with our target market, as evidenced by his average views totaling over 60 million per video on X. PublicSq. is thrilled to collaborate with Last Country, Inc. as we build an ecosystem of alternatives to the existing commerce and media incumbents, respectively,” commented Michael Seifert, Founder, Chairman and Chief Executive Officer. Mr. Seifert continued, “This partnership is the first of its kind, and we believe it will significantly outpace our return on investment than that from traditional advertising.”

Neil Patel, Chief Executive Officer of Last Country, Inc. commented, “We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser. PublicSq. is a key company in the parallel economy, specifically countering the Chamber of Commerce and Amazon. There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift.”

PublicSq. and Last Country, Inc. will work together to create content highlighting the PublicSq. mission, various small businesses that have benefited from the PublicSq. platform, and the unique platform attributes that set the PublicSq. marketplace apart. The content partnership will begin in November of 2023, will target new business vendors and consumers alike, and will last for an initial term of one year.

About PublicSq.

PublicSq. is an app and website that connects patriotic Americans to high-quality businesses that share their values, both online and in their local communities. The primary mission of the platform is to help consumers “shop their values” and put purpose behind their purchases. In just over one year since its nationwide launch, PublicSq. has seen tremendous growth and proven to the nation that the parallel, “patriotic” economy can be a major force in commerce. The platform has over 70,000 businesses from a variety of different industries and roughly 1.6 million consumer members. Additionally, PublicSq. leverages data and insights from the platform to assess its members’ needs and provide quality wholly-owned products, such as EveryLife diapers and wipes, to fill those needs. PublicSq. is free to join for both consumers and business owners alike, and to learn more, download the app on the App Store or Google Play, or visit PublicSq.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231024195088/en/

ICR, Inc.

investment@publicsq.com

Source: PSQ Holdings, Inc.

FAQ

What is the partnership agreement between PSQ Holdings, Inc. and Last Country, Inc. about?

The partnership agreement involves collaborative content segments that will air on Tucker Carlson's show and Last Country's platform, focusing on highlighting the patriotic, parallel economy found on PublicSq.

When will the content partnership begin and how long will it last?

The content partnership will begin in November 2023 and will last for an initial term of one year.

What are the expected benefits of the partnership for PublicSq.?

The partnership is expected to provide a unique opportunity to showcase America's small business stories, attract new business vendors and consumers, and outpace the return on investment from traditional advertising.