COVID Triggers Changes in Payments Habits Amongst Over Eight in Ten Consumers
Paysafe (NYSE: PSFE) has released research indicating significant shifts in consumer payment habits due to the pandemic. The survey of 8,000 respondents showed that 86% of consumers altered their payment behaviors, with 59% exploring new methods for the first time. Digital wallets are becoming increasingly popular, with 43% of users adopting them globally. The report emphasizes the importance of offering diverse payment options and security measures at checkout, as 53% of consumers would not return after a poor experience. The study highlights the evolving landscape of payment preferences in the wake of COVID-19.
- Increased awareness and usage of diverse payment methods, particularly among younger consumers.
- Digital wallets are gaining popularity, with 43% of respondents using them, especially in Europe.
- Strong consumer demand for various payment options at checkout, as noted by 53% seeking better experiences.
- Concerns about payment security remain high, indicating a potential risk for companies not prioritizing security measures.
More than eight in ten consumers (
The research*, which was conducted on behalf of Paysafe by Sapio Research in March and April 2021 and covers the US, UK, Canada, Germany, Austria, Bulgaria and Italy, explored changing consumer behaviours towards payments. Unsurprisingly, the key driver cited by respondents for adopting new payments methods was due to being unable to make in-person payments (
In terms of awareness, more than a third (
That said, card payments continue to be the dominant online payment method overall, with more than half of global consumers having used a debit (
The research also reveals that having a choice of payments at the online checkout has been a key differentiator, even more so during the pandemic, with more than half (
When it comes to in-store shopping,
Philip McHugh, CEO at Paysafe, comments: “Consumers have adapted and gotten to grips with alternative payment methods over the last year, partly because they had to due to the pandemic. Through our ongoing research into payment trends, we continue to witness that COVID-19 has been a real accelerator in the adoption of alternative payment methods and choice is everything. The good news is, it’s now easier than ever for merchants to integrate into a payments platform and access a huge range of payments methods via one connection.”
McHugh added: “Concerns around payments security have also been a constant theme coming through in our research and consumers are increasingly alert to the threat of cyber risks, so it’s not just about offering choice, it’s also about ensuring peace of mind from a security standpoint, coupled with a frictionless experience. No doubt about it, this has been a tough year for retail, but we’re also seeing many merchants – both online and offline - swiftly adapt to these trends and modify their payments offering to remain competitive; the ones that succeed to do this will be the ones who emerge from this crisis stronger than before.”
To read additional key takeaways from the research, as well as further analysis, read the full report www.paysafe.com/en/blog/lost-in-transaction-consumer-payment-trends-2021
NOTES TO EDITORS
*About the research
Paysafe’s Lost in Transaction survey was conducted among 8,111 consumers (representative by age and gender) in the US (2,000), UK, Canada, Germany, Austria, Bulgaria, Italy (all 1,000). The interviews were conducted online by Sapio Research in March - April 2021 using an email invitation and an online survey.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 1.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The sample was selected from online partner panels.
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualised transactional volume of US
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