Prudential’s partnership with USA Climbing brings the Rock to new generations and heights

Rhea-AI Summary

Prudential Financial, Inc. (NYSE: PRU) has announced its sponsorship of USA Climbing, celebrating American athletes in the sport's Olympic debut. This partnership aims to support training and travel for athletes, enhancing their global presence. Prudential's chief marketing officer emphasized the synergy between climbing and the company's values of strength and resilience. The initiative also aims to introduce climbing to diverse communities and promote participation among all ages. Prudential's iconic Rock symbol aligns with its commitment to financial security and resilience.

Positive

• Sponsorship of USA Climbing enhances brand visibility and aligns with Prudential’s values.
• Partnership supports the development and success of U.S. athletes at international competitions.
• Engages diverse communities and promotes climbing as an accessible sport for all.

Negative

• None.

Prudential Financial, Inc. (NYSE: PRU), known for its iconic Rock logo, is proud to announce its sponsorship of USA Climbing, which won silver in the sport’s debut at the Olympic Games in Tokyo. The partnership celebrates a new generation of inspirational American athletes who represent the future of climbing and embody Prudential’s shared attributes of strength, performance, and reaching new heights.

Prudential is proud to sponsor USA Climbing, including teammates Colin Duffy, Brooke Raboutou, Kyra Condie and silver medalist Nathaniel Coleman. (Photo: Business Wire)

Prudential saw the promise in the inspiring athletes who are climbing higher, recognizing the importance of teamwork in sport and life, just as the company strives to drive growth for clients, employees and investors. Prudential’s sponsorship is aimed at building talent, supporting training and travel for international competitions, and elevating the team’s presence and success globally.

“Bringing together the sport of climbing and Prudential’s iconic Rock represents the strength and resilience it takes to shatter boundaries,” said Susan Somersille Johnson, Prudential’s chief marketing officer. “It takes a huge amount of discipline, dynamism and daring to dream big to compete for the first time on the world’s biggest athletic stage.”

The partnership will help shape the next generation of athletes and fans by getting more people of all ages and abilities into climbing, as well as introduce the sport to diverse communities. Prudential’s sponsorship of the sport’s national governing body includes partnerships with the first four athletes representing the United States at the games—Men’s Combined silver medalist Nathaniel Coleman (Salt Lake City), Brooke Raboutou (Boulder, Colorado), Kyra Condie (Salt Lake City), and Colin Duffy (Broomfield, Colorado).

“Our partnership with Prudential is a milestone for us as it takes USA Climbing and our athletes to new heights and diverse audiences well beyond our sport,” says Marc Norman, USA Climbing’s chief executive officer. “There is so much synergy between climbing and what Prudential stands for: both emphasize agility, speed, and teamwork for peak performance.”

Prudential brought back its iconic Rock symbol to the forefront of a new advertising campaign called “Who’s Your Rock?” The spirit of rock climbing goes hand in hand with the company’s focus on providing Rock Solid financial solutions, planning and investments, and supporting people to find their “rocks” as the importance of strength and resilience endures—especially as financial security remains an elusive goal for many.

The full campaign runs through December and will feature marquee activations during bedrock cultural moments in the U.S., such as the reopening of Broadway and Macy’s Thanksgiving Day Parade.

About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.5 trillion in assets under management as of June 30, 2021, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.

About USA Climbing
USA Climbing is recognized by the U.S. Olympic & Paralympic Committee as the National Governing Body for the sport of competition climbing. The organization manages the disciplines of Bouldering, Lead and Speed climbing as well as the Collegiate and Paraclimbing series. As a member of the International Federation of Sport Climbing (IFSC), USA Climbing hosts IFSC World Cup events and sends athletes to participate in IFSC World Cups, Youth World Championships and the World Climbing and Paraclimbing Championships. For more information visit usaclimbing.org and follow USA Climbing on Facebook, Instagram, LinkedIn, Twitter and YouTube.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20210811005293/en/

FAQ

What is Prudential Financial's sponsorship of USA Climbing about?

Prudential Financial is sponsoring USA Climbing to support American athletes and promote the sport, emphasizing values of strength and resilience.

Who are the athletes supported by Prudential's sponsorship?

The sponsorship includes support for athletes like Nathaniel Coleman, Brooke Raboutou, Kyra Condie, and Colin Duffy.

How does Prudential's sponsorship benefit the climbing community?

The sponsorship aims to build talent, support training and travel, and introduce climbing to diverse communities.

What does Prudential's iconic Rock symbol represent?

The Rock symbol represents strength, stability, and resilience, aligning with the company's commitment to financial security.

When will Prudential's partnership with USA Climbing be active?

The full campaign runs through December, featuring various activations during major U.S. cultural moments.