Party City Reveals New Trends To Help "You Boo You" Safely This Halloween
Party City reveals its Halloween 2020 trends, noting that 96% of parents plan to celebrate, with 70% seeking alternatives to traditional trick-or-treating. The company emphasizes a mix of décor and safety with a rise in at-home celebrations (63%) and neighborhood events (68%). Trends include 'Booing' goodie bags for contact-free fun, a return to creative costumes influenced by pop culture, and virtual workshops. Party City positions itself as a one-stop shop for Halloween, focusing on customer safety with contactless payment and curbside pick-up options.
- 96% of parents plan to celebrate Halloween, indicating strong consumer interest.
- Introduction of innovative trends such as at-home celebrations and neighborhood parades, expanding market opportunities.
- Contactless mobile payment and curbside pick-up enhance customer convenience and safety.
- Focus on alternatives to traditional trick-or-treating may indicate a potential decline in in-store sales.
ROCKAWAY, N.J., Aug. 12, 2020 /PRNewswire/ -- A recent Party City survey shows 96 percent of parents plan to celebrate Halloween this year, while 70 percent of them seek alternatives to traditional trick-or-treating. This prompted the leading party goods retailer and Halloween destination to rewrite the rule book, revealing the newest trends to celebrate safely and easily. Party City inspires customers to mix, match and make it uniquely their own – from décor and celebrations, to costumes and accessories; this season screams: "You Boo You!"
Party City's 2020 Top Halloween Trends
Devilish Decor
Party City reports decorating homes – both inside and out – most likely to increase in 2020, with safety and social distancing top of mind. This year will see a rise in Halloween home décor and party supplies to transform at-home or virtual family celebrations into a howling good time. Whether frightening or friendly, Party City makes it easy with inspiration and how-to's for partyscapes, decorating front stoops and porches, festive balloon arches and more.
Neighborhood Parades
As many plan to host at-home celebrations (63 percent) and neighborhood parades and events (68 percent), look to spirited streets and driveway costume fashion runways for safe revelry this season. From drive-by trick-or-treating and spooky sidewalks-turned-catwalks, to socially distanced trunk-or-treat dates and dressed up cars, bicycles and wagons, neighborhood gatherings of all types are expected to summon some hocus pocus.
Booing or Ghosting
For those seeking ways to safely spread seasonal fun, more than half of respondents plan to drop Halloween goodie bags at doorsteps as a contact-free way to surprise friends and loved ones – in costumes, of course. Party City offers a wide selection of treat bags, candy and favors to DIY – as well as Boo Kits online for convenient, quick assembly.
Halloween has never been the holiday for being "traditional," and this year is no exception. With the most variety on all the hottest costumes, zillions of costume combinations, new in-store and online inspiration for mixing and matching, and online tutorials to customize any look, and new lowered prices, Party City is a one-stop-shop for everything Halloween.
Party City experts have analyzed pop culture, movie and fashion trends to reveal the top 10 most popular costumes for the year. While gamer-themed costumes trend as a result of quarantine screen time and everyday heroes earn their turn in the spotlight, Wonder Woman battles to join the top five ahead of her Wonder Woman 1984 movie release this fall.
- Slasher-themed (Mike Myers, Chucky, Pennywise)
- Gamer-themed (Hyperspace, Halo, Fortnite, and Super Mario)
- Everyday heroes (doctors, nurses, firefighters, and police officers)
- Disney's Frozen characters
- Tiger King-inspired
- Wonder Woman characters
- Birds of Prey characters
- Skeletons
- Day of the Dead (zombies, vampires, and other classics)
- Election-inspired
For all of the finishing touches on costumes, make-up, and home decorating, Party City is introducing a "How to Mix It, Match It" series, hosted via virtual workshops and Facebook and Instagram Live.
Whether shopping in-store or online, Party City helps "You Boo You" safer, faster, and easier. In-store, the company offers contactless mobile phone payment to check out in a flash. In addition to following recommended health and safety guidance, Party City requires masks for in-store shopping to keep everyone celebrating safely.
Curbside pick-up, same-day delivery and online shopping is all available at PartyCity.com.
For more bewitching inspiration, visit PartyCity.com, and follow and engage with #PartyCity and #YouBooYou, on Facebook, and @partycity on Instagram and Pinterest.
About Party City (NYSE: PRTY)
Party City Holdco Inc. is the leading party goods company by revenue in North America and, we believe, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. The Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company's retail operations include approximately 850 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.
FOR MEDIA INFORMATION:
Michelle Kelly
The Zimmerman Agency
partycity@zimmerman.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/party-city-reveals-new-trends-to-help-you-boo-you-safely-this-halloween-301110508.html
SOURCE Party City
FAQ
What are Party City's Halloween 2020 trends?
How is Party City ensuring safety for Halloween celebrations?
What percentage of parents plan to celebrate Halloween 2020?
What type of costumes are popular this Halloween according to Party City?
