CarParts.com Announces Appointment of CMO to Support Growth Plans

Rhea-AI Summary

CarParts.com (NASDAQ: PRTS) has appointed Christina Thelin as Chief Marketing Officer (CMO) to support its growth plans. Thelin, a strategic marketing leader with over 20 years of experience, will oversee product and brand marketing, performance marketing, loyalty marketing, creative, and consumer insights. She will report directly to CEO David Meniane and serve as a member of the company's leadership team.

Thelin's appointment is aimed at enhancing customer experience, consumer engagement, and brand recognition as CarParts.com continues to expand its market presence. Her extensive background includes building global brands and creating award-winning campaigns for Fortune 100 companies such as Google, Procter & Gamble, Visa, and Twitter.

Positive

• Appointment of experienced CMO with 20+ years in marketing
• Focus on enhancing customer experience and brand recognition
• Potential for improved marketing strategies and campaigns
• Aim to expand market presence and increase awareness

Negative

• None.

TORRANCE, Calif., July 18, 2024 /PRNewswire/ -- CarParts.com, Inc. (NASDAQ: PRTS), a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories, today announced the appointment of strategic marketing leader Christina Thelin as Chief Marketing Officer (CMO). She will serve as a member of CarParts.com's leadership team, reporting directly to CEO David Meniane. Thelin will oversee product and brand marketing, performance marketing, loyalty marketing, creative, and consumer insights.

"As we continue to focus on growth, it is imperative that we also continue to enhance the customer experience, consumer engagement and brand recognition," said David Meniane, CEO of CarParts.com. "The marketing team under Christina's leadership will play a pivotal role in building the CarParts.com brand as we continue to expand our market presence, increasing awareness, and developing effective campaigns that reach our current and future customers."

Prior to joining CarParts.com, Thelin served as a CMO in the tech industry. She brings over 20 years of experience in marketing with an extensive background in building global brands and award-winning campaigns across several Fortune 100 brands, including Google, Procter & Gamble, Visa, and Twitter.

"CarParts.com is at a unique moment in its transformation journey, and I'm thrilled to be a part of it," said Christina Thelin. "I believe deeply in the company, its products, and its purpose for the millions of customers we serve. I look forward to continuing to drive impactful marketing strategies that resonate with our customers and propel the brand to new heights."

About CarParts.com, Inc.
CarParts.com, Inc. is a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories. Operating for over 25 years, CarParts.com has established itself as a premier destination for drivers seeking repair and maintenance solutions. Our commitment lies in placing the customer at the forefront of our operations, evident in our easy-to-use, mobile-friendly website and app. With a commitment to affordability and customer satisfaction, CarParts.com simplifies the automotive repair process, aiming to eliminate the uncertainty and stress often associated with vehicle maintenance.  Backed by a robust company-operated fulfillment network, we ensure swift delivery of top-quality parts from leading brands to customers across the nation.

At CarParts.com, our global team is united by a shared vision: Empowering Drivers Along Their Journey.

CarParts.com is headquartered in Torrance, California.

Investor Relations:
Ryan Lockwood
IR@carparts.com

Media Relations:
Tina Mirfarsi
tina@carparts.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/carpartscom-announces-appointment-of-cmo-to-support-growth-plans-302200137.html

SOURCE CarParts.com, Inc.

FAQ

Who is the new CMO of CarParts.com (PRTS)?

Christina Thelin has been appointed as the new Chief Marketing Officer (CMO) of CarParts.com (NASDAQ: PRTS).

What experience does Christina Thelin bring to CarParts.com (PRTS)?

Christina Thelin brings over 20 years of marketing experience, including building global brands and creating award-winning campaigns for Fortune 100 companies like Google, Procter & Gamble, Visa, and Twitter.

What will be Christina Thelin's responsibilities at CarParts.com (PRTS)?

As CMO, Christina Thelin will oversee product and brand marketing, performance marketing, loyalty marketing, creative, and consumer insights at CarParts.com.

How does CarParts.com (PRTS) expect to benefit from this new appointment?

CarParts.com expects to enhance customer experience, consumer engagement, and brand recognition, supporting its growth plans and expanding market presence under Christina Thelin's leadership.