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Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value

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Purple Innovation (NASDAQ: PRPL) has announced that its Board of Directors has initiated a strategic alternatives review following multiple expressions of interest. The review will explore various options including a potential sale, merger, or other strategic transactions to maximize shareholder value.

The company has formed a special committee of independent directors led by Gary T. DiCamillo to evaluate these alternatives. The announcement comes as Purple reported positive Adjusted EBITDA and positive cash flow in Q4 2024, along with an expansion of their credit facility. The company has also increased its existing term loan by $19 million to a total of $80 million.

Purple has engaged Jefferies as financial advisor for the strategic review. The Board has not set a timeline for completion and has not made any decisions regarding potential transactions. The company maintains its focus on executing its Path to Premium strategy while serving customers and wholesale partners.

Purple Innovation (NASDAQ: PRPL) ha annunciato che il suo Consiglio di Amministrazione ha avviato una revisione delle alternative strategiche in seguito a molteplici manifestazioni di interesse. La revisione esplorerà varie opzioni, tra cui una potenziale vendita, fusione o altre transazioni strategiche per massimizzare il valore per gli azionisti.

L'azienda ha formato un comitato speciale di amministratori indipendenti guidato da Gary T. DiCamillo per valutare queste alternative. L'annuncio arriva mentre Purple ha riportato un EBITDA rettificato positivo e un flusso di cassa positivo nel quarto trimestre del 2024, insieme a un'espansione della propria linea di credito. L'azienda ha anche aumentato il suo prestito a termine esistente di 19 milioni di dollari, per un totale di 80 milioni di dollari.

Purple ha incaricato Jefferies come consulente finanziario per la revisione strategica. Il Consiglio non ha fissato una tempistica per il completamento e non ha preso decisioni riguardo a potenziali transazioni. L'azienda mantiene il suo focus sull'esecuzione della strategia Path to Premium, continuando a servire clienti e partner all'ingrosso.

Purple Innovation (NASDAQ: PRPL) ha anunciado que su Junta Directiva ha iniciado una revisión de alternativas estratégicas tras múltiples manifestaciones de interés. La revisión explorará varias opciones, incluyendo una posible venta, fusión u otras transacciones estratégicas para maximizar el valor para los accionistas.

La empresa ha formado un comité especial de directores independientes liderado por Gary T. DiCamillo para evaluar estas alternativas. El anuncio llega mientras Purple reportó un EBITDA ajustado positivo y un flujo de caja positivo en el cuarto trimestre de 2024, junto con una expansión de su línea de crédito. La empresa también ha incrementado su préstamo a plazo existente en 19 millones de dólares, para un total de 80 millones de dólares.

Purple ha contratado a Jefferies como asesor financiero para la revisión estratégica. La Junta no ha establecido un cronograma para la finalización y no ha tomado decisiones sobre posibles transacciones. La empresa mantiene su enfoque en ejecutar su estrategia Path to Premium mientras atiende a clientes y socios mayoristas.

퍼플 이노베이션 (NASDAQ: PRPL)은 이사회가 여러 관심 표현에 따라 전략적 대안 검토를 시작했다고 발표했습니다. 이 검토는 주주 가치를 극대화하기 위한 판매, 합병 또는 기타 전략적 거래를 포함한 다양한 옵션을 탐색할 것입니다.

회사는 이러한 대안을 평가하기 위해 Gary T. DiCamillo가 이끄는 독립 이사들로 구성된 특별 위원회를 구성했습니다. 이 발표는 퍼플이 2024년 4분기에 긍정적인 조정 EBITDA 및 긍정적인 현금 흐름을 보고하고, 신용 한도를 확장한 가운데 이루어졌습니다. 회사는 또한 기존의 만기 대출을 1,900만 달러 증가시켜 총 8,000만 달러로 늘렸습니다.

퍼플은 전략적 검토를 위해 제프리즈를 재무 자문사로 선정했습니다. 이사회는 완료 시점을 정하지 않았으며 잠재적인 거래에 대한 결정을 내리지 않았습니다. 회사는 고객과 도매 파트너에게 서비스를 제공하면서 Path to Premium 전략을 실행하는 데 주력하고 있습니다.

Purple Innovation (NASDAQ: PRPL) a annoncé que son Conseil d'Administration a lancé un examen des alternatives stratégiques suite à plusieurs manifestations d'intérêt. Cet examen explorera diverses options, y compris une vente, une fusion ou d'autres transactions stratégiques afin de maximiser la valeur pour les actionnaires.

L'entreprise a formé un comité spécial de directeurs indépendants dirigé par Gary T. DiCamillo pour évaluer ces alternatives. L'annonce intervient alors que Purple a rapporté un EBITDA ajusté positif et un flux de trésorerie positif au quatrième trimestre 2024, ainsi qu'une expansion de sa facilité de crédit. L'entreprise a également augmenté son prêt à terme existant de 19 millions de dollars pour atteindre un total de 80 millions de dollars.

Purple a engagé Jefferies comme conseiller financier pour l'examen stratégique. Le Conseil n'a pas fixé de calendrier pour l'achèvement et n'a pas pris de décisions concernant de potentielles transactions. L'entreprise reste concentrée sur l'exécution de sa stratégie Path to Premium tout en servant ses clients et partenaires de gros.

Purple Innovation (NASDAQ: PRPL) hat bekannt gegeben, dass der Vorstand eine Überprüfung strategischer Alternativen eingeleitet hat, nachdem mehrere Interessensbekundungen vorlagen. Die Überprüfung wird verschiedene Optionen prüfen, darunter einen möglichen Verkauf, eine Fusion oder andere strategische Transaktionen, um den Wert für die Aktionäre zu maximieren.

Das Unternehmen hat einen speziellen Ausschuss unabhängiger Direktoren unter der Leitung von Gary T. DiCamillo gebildet, um diese Alternativen zu bewerten. Die Ankündigung erfolgt, während Purple ein positives bereinigtes EBITDA und einen positiven Cashflow im vierten Quartal 2024 meldete, zusammen mit einer Erweiterung seiner Kreditfazilität. Das Unternehmen hat auch seinen bestehenden Terminkredit um 19 Millionen Dollar auf insgesamt 80 Millionen Dollar erhöht.

Purple hat Jefferies als Finanzberater für die strategische Überprüfung engagiert. Der Vorstand hat keinen Zeitrahmen für den Abschluss festgelegt und keine Entscheidungen über potenzielle Transaktionen getroffen. Das Unternehmen bleibt darauf fokussiert, seine Path to Premium-Strategie umzusetzen, während es Kunden und Großhandelspartner bedient.

Positive
  • Achieved positive Adjusted EBITDA and cash flow in Q4 2024
  • Secured $19 million increase in term loan facility, totaling $80 million
  • Received multiple expressions of interest from potential buyers/partners
  • Enhanced financial flexibility through credit facility expansion
Negative
  • Uncertain outcome and timeline of strategic review process
  • No guaranteed completion of any strategic transaction

Insights

Purple's strategic alternatives review is a significant development for this mattress innovator. The announcement comes with several key positive indicators: the company has returned to positive Adjusted EBITDA and positive cash flow in Q4 2024, while also securing a $19 million increase to its credit facility, bringing the total to $80 million.

This formal process was triggered by inbound expressions of interest from potential buyers, suggesting external parties see value in Purple's position as a premium mattress brand despite its current $75.6 million market capitalization. The Board's formation of a special committee comprised of independent directors and engagement of Jefferies as a financial advisor demonstrates a structured, thoughtful approach.

The timing is strategic - announcing this review alongside improved financial performance strengthens Purple's negotiating position. While operating under a "Path to Premium" strategy, the company is simultaneously exploring transactions that could potentially accelerate shareholder value creation.

Strategic reviews typically evaluate multiple options beyond just a sale, including partnerships, divestitures, and financial restructuring. What's notable here is that Purple isn't pursuing this from a position of desperation but rather after demonstrating operational improvement, which enhances optionality.

The expanded credit facility also provides important financial flexibility during what could be a lengthy evaluation process. As with all strategic reviews, there's no guarantee this will result in a transaction, but the process itself often identifies value-creation opportunities regardless of outcome.

Initiates Review Following Receipt of Expressions of Interest

Returned to Positive Adjusted EBITDA and Positive Cash Flow Generation in Fourth Quarter 2024 and Expanded Credit Facility, Enabling Enhanced Financial Flexibility

LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that its Board of Directors (the "Board") has initiated a review of strategic alternatives for the Company, following inbound expressions of interest. The Board will consider a broad range of opportunities to maximize shareholder value, including, but not limited to, a sale, merger, or other strategic or financial transaction.

To evaluate potential alternatives for the Company, the Board has formed a special committee of independent directors comprised of Gary T. DiCamillo (Chair), D. Scott Peterson, and Claudia Hollingsworth.

Mr. DiCamillo said, "Purple's Board is committed to maximizing shareholder value and assessing all credible pathways available to the Company to achieve this objective. Following the Company's recent receipt of expressions of interest – reflecting our attractive position as a leading independent premium mattress brand – we believe it is in the best interests of all Purple stakeholders to initiate a formal review of strategic alternatives. We embark on this process from a position of strength, having delivered positive Adjusted EBITDA and positive cash flow performance in the fourth quarter of 2024, while meaningfully enhancing our financial position through the expansion of our existing credit facility. As the Board conducts its review, the Purple team remains laser focused on executing against our Path to Premium strategy and continuing to serve our customers and wholesale partners."

The Board has not set a timetable for the conclusion of its evaluation, nor has it made any decisions related to any potential strategic alternatives at this time. Purple does not intend to comment on this review of strategic alternatives until it deems further disclosure is appropriate or necessary. There can be no assurances as to the outcome or timing of such review, or whether any particular transaction may be pursued or consummated.

Purple has retained Jefferies LLC as financial advisor to assist in its review of strategic alternatives.

Purple today separately reported financial results for the fourth quarter and full year ended December 31, 2024, as well as an increase of $19 million in its existing term loan, bringing the total commitment to $80 million.

About Purple
Purple, the leading premium mattress company with the #1 Gel Grid technology in the world, the GelFlex® Grid, thoughtfully engineers products that make restorative sleep effortless for every kind of sleeper. The result of over 30 years of innovation and in comfort technologies, Purple's GelFlex Grid is the most significant advancement in mattresses in decades and is proven to reduce aches and pains. It instantly adapts as you move, balances temperature, relieves pressure and offers support in all the right places. Purple products, including mattresses, pillows, cushions, frames, sheets, and more, can be found online at Purple.com, in 58 Purple stores and over 3,000 retailers nationwide. Sleep Better. Live Purple.

Forward Looking Statements
Certain statements made in this release that are not historical facts are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company's expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These statements include, but are not limited to, statements regarding our exploration of strategic alternatives, the timing thereof, and future prospects. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the "Risk Factors" section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 12, 2024, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Investor Contact:
Stacy Turnof, Edelman Smithfield 
stacy.turnof@edelmansmithfield.com
917-362-2581

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SOURCE Purple Innovation, LLC

FAQ

What strategic alternatives is Purple Innovation (PRPL) considering in its 2025 review?

Purple is considering a sale, merger, or other strategic/financial transactions to maximize shareholder value, following multiple expressions of interest.

How much did Purple Innovation (PRPL) increase its term loan facility in March 2025?

Purple increased its existing term loan by $19 million, bringing the total commitment to $80 million.

Who is leading Purple Innovation's (PRPL) strategic alternatives review committee?

Gary T. DiCamillo chairs the special committee of independent directors, which includes D. Scott Peterson and Claudia Hollingsworth.

What financial improvements did Purple (PRPL) report for Q4 2024?

Purple reported positive Adjusted EBITDA and positive cash flow generation in the fourth quarter of 2024.
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