PURPLE APPOINTS SCOTT KERBY AS CHIEF OF OWNED RETAIL

Rhea-AI Summary

Purple Innovation, Inc. (NASDAQ: PRPL) announced the appointment of Scott Kerby as Chief of Owned Retail, effective January 16, 2023. Reporting to CEO Rob DeMartini, Kerby will oversee Purple's owned retail operations, crucial to the company's growth strategy. With a successful history in retail management at brands like Sephora, Old Navy, and Bath and Body Works, Kerby aims to enhance the customer experience and drive revenue. DeMartini expressed enthusiasm about Kerby's leadership skills, emphasizing the importance of retail in defining the Purple brand.

Positive

• Appointment of Scott Kerby expected to strengthen retail operations.
• Kerby's extensive experience in retail management may drive sales and improve brand identity.

Negative

• Concerns about continuity as leadership changes may disrupt existing strategies.

Kerby Brings a Successful Track Record of Retail Operations and Revenue-Driving Strategies

LEHI, Utah, Jan. 13, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure^® Mattress," today announced the appointment of Scott Kerby as its Chief of Owned Retail, effective January 16, 2023.

Kerby will report to CEO Rob DeMartini and oversee all aspects of Purple's owned retail operations, an integral part of Purple's future growth and long-range plans.

"I am thrilled to welcome Scott Kerby to our senior leadership team where he will oversee our owned showroom channel," said DeMartini. "Scott is an experienced leader who has equal skill in opening stores, leading operations, developing store talent, and using owned retail to help define brands."

Kerby's successful career spans multiple established consumer brands including Old Navy, Bath and Body Works, L Brands, and American Eagle. Most recently, Kerby lead a successful retail team at Sephora as Vice President Head of Stores where he had a critical role in long-term strategic planning and driving revenue across Canada.

"I take pride in building and leading dedicated teams of experts who are committed to improving the lives of customers," said Kerby. "Purple is an amazing brand, and I am excited to join the team at this pivotal moment to help create an industry-defining retail experience."

Kerby earned a Bachelor of Science in Communications from Washington State University.

About Purple

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer^®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms. For more information on Purple, visit purple.com.

PR Contact:
Michele Anderson, Ubuntu-One
michele.anderson@ubuntu-one.com

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SOURCE Purple, Inc.

FAQ

Who is Scott Kerby and what is his role at Purple?

Scott Kerby has been appointed Chief of Owned Retail at Purple, effective January 16, 2023, overseeing retail operations.

What previous experience does Scott Kerby bring to Purple?

Scott Kerby has held leadership positions at companies like Sephora, Old Navy, and Bath and Body Works.

How will Scott Kerby's appointment impact Purple's retail strategy?

His experience is expected to enhance retail operations and improve customer experience, which are vital for Purple's growth.

What is the significance of the retail operations for Purple?

Retail operations are integral to Purple's growth strategy and brand development.