Purple Innovation Reports Second Quarter 2024 Results

Rhea-AI Summary

Purple Innovation (NASDAQ: PRPL) reported Q2 2024 results with net revenue increasing 2.0% to $120.3 million. Wholesale revenue grew 7.2%, while Direct-to-Consumer revenue decreased 1.8%. Gross margin improved to 40.7% from 30.1% year-over-year. The company reported net income of $0.0 million, compared to a net loss of $(40.5) million in Q2 2023. Adjusted EBITDA was $(4.1) million, an improvement from $(21.5) million last year.

Purple revised its 2024 revenue outlook to $490-$510 million, down from $540-$560 million, citing industry-wide demand declines. The company reiterated its Adjusted EBITDA guidance of $(20) million to $(10) million for the full year. CEO Rob DeMartini highlighted operational improvements and cost-saving programs, expressing confidence in returning to profitability in the second half of 2024.

Positive

• Net revenue increased 2.0% to $120.3 million
• Wholesale revenue grew 7.2%
• Gross margin improved significantly to 40.7% from 30.1%
• Operating expenses reduced to 52.8% of revenue from 64.3%
• Adjusted EBITDA improved to $(4.1) million from $(21.5) million
• Inventory decreased 11.2% year-over-year

Negative

• Direct-to-Consumer revenue decreased 1.8%
• Operating loss of $(14.5) million
• Adjusted net loss of $(13.8) million
• Cash and cash equivalents decreased to $23.4 million from $26.9 million at year-end 2023
• Revised downward full-year revenue outlook due to industry-wide demand declines

Financial Analyst

Purple Innovation's Q2 2024 results show mixed signals. While revenue increased by 2.0% to $120.3 million, the company still reported an operating loss of $14.5 million. However, this is a significant improvement from the $40.3 million loss in Q2 2023. The gross margin improvement to 40.7% from 30.1% is noteworthy, indicating better operational efficiency.

The company's wholesale revenue growth of 7.2% is promising, but the DTC revenue decline of 1.8% is concerning in an increasingly digital marketplace. The reduction in operating expenses is positive, but at 52.8% of revenue, it's still high. The company's cash position of $23.4 million is relatively low, which could be a concern if profitability doesn't improve soon.

The revised revenue outlook for 2024 ($490-$510 million vs. previous $540-$560 million) suggests ongoing challenges. Investors should closely monitor Purple's progress towards its stated goal of profitability in H2 2024.

Market Research Analyst

Purple's Q2 results reflect broader industry trends. The company's mention of "industry trends further deteriorating and impacting demand" aligns with the challenging macroeconomic environment affecting discretionary spending. However, Purple's ability to increase revenue by 2.0% in this context is noteworthy.

The significant increase in wholesale floor slots suggests Purple is successfully expanding its physical retail presence, a important strategy in the mattress industry where many consumers still prefer to try before buying. The positive response to new products indicates effective product development and market positioning.

The company's "Path to Premium Sleep" strategy seems to be gaining traction, potentially differentiating Purple in a crowded market. However, the lowered revenue outlook for 2024 implies that gaining market share remains challenging. The focus on profitability over growth could be a prudent strategy in the current economic climate, but it may limit Purple's ability to capitalize on potential market recovery.

LEHI, Utah, Aug. 5, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the second quarter ended June 30, 2024.

Second Quarter Financial Summary (Comparisons versus Second Quarter 2023)¹

• Net revenue increased 2.0% to $120.3 million compared to $117.9 million.
  • Wholesale revenue increased 7.2% and Direct-to-Consumer (DTC) revenue decreased 1.8%.
• Gross margin increased to 40.7% compared to 30.1%.
• Operating expenses were $63.5 million, or 52.8% of revenue compared to $75.7 million, or 64.3% of revenue.
• Operating loss was $(14.5) million compared to an operating loss of $(40.3) million.
• Net income was $0.0 million as compared to a net loss of $(40.5) million.
  • Adjusted net loss was $(13.8) million, or $(0.13) per diluted share as compared to adjusted net loss of $(23.9) million, or $(0.23) per diluted share.
• EBITDA was $10.6 million compared to $(34.3) million.
  • Adjusted EBITDA was $(4.1) million compared to $(21.5) million.
• Cash and cash equivalents were $23.4 million at June 30, 2024.

"Our second quarter results underscore the progress we've made enhancing the financial profile of the Company," said Chief Executive Officer Rob DeMartini. "Even as industry trends further deteriorated and impacted demand, we exceeded our adjusted EBITDA plan thanks to a number of operational improvements and cost saving programs that drove a significant increase in gross margins on both a year-over-year and sequential basis. As we look forward, we remain on track for a return to profitability in the second half of the year and are confident that our Path to Premium Sleep strategy will continue to gain traction in the marketplace, allowing us to take share and deliver value to our shareholders."

__________________________

1 Reconciliations for non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the "RECONCILIATION OF GAAP TO NON-GAAP MEASURES" tables at the end of this press release.

Second Quarter 2024 Review

Second quarter 2024 net revenue increased 2.0% to $120.3 million, compared to $117.9 million in the second quarter of 2023. This increase was primarily due to increased wholesale channel revenues driven by a significant increase in wholesale floor slots, along with the continued positive response to the Company's new product lineup. By channel, wholesale revenue increased 7.2% and DTC revenue decreased 1.8%. DTC net revenues declined due to lower e-commerce revenue partially offset by growth in Purple retail showroom revenue driven by the addition of 4 showrooms over the previous 12 months, along with a product mix shift to higher priced product.

Gross margin for the second quarter 2024 increased to 40.7% compared to 30.1% in the year ago period. Excluding the liquidation of discontinued products and other costs associated with the new product launch in the second quarter of 2023, the increase in gross margins was primarily attributable to improved production efficiencies gained through the implementation of several commercial and supply chain actions over the past year.

Operating expenses were $63.5 million, or 52.8% of net revenue for the second quarter of 2024 compared to $75.7 million, or 64.3% of net revenue in the year ago period. The reduction in operating expenses was largely driven by a $8.3 million decrease in general and administrative costs reflecting the non-recurrence of legal and professional fees incurred by the Board's Special Committee in the second quarter of 2023, along with a $5.0 million decrease in marketing and sales expense. Advertising spend as a percentage of net revenues was 13.2% in the second quarter of 2024 compared to 17.0% in the second quarter of 2023.

Operating loss was $(14.5) million for the second quarter 2024 compared to $(40.3) million in the prior year period.

Net income was $0.0 million for the second quarter 2024 compared to a net loss of $(40.5) million in the year ago period. Adjusted net loss, which excludes adjustments for certain non-cash items and other items the Company does not consider in the evaluation of ongoing operational performance, including a $18.7 million gain on the change in fair value of the warrant liability, was $(13.8)million, or $(0.13) per diluted share, compared to $(23.9) million, or $(0.23) per diluted share in the prior year period. Adjusted net loss has also been adjusted to reflect an estimated effective income tax rate of 25.9% for the current year and comparable prior year period.

EBITDA for the second quarter 2024 was $10.6 million compared to $(34.3) million in the second quarter 2023. Adjusted EBITDA was $(4.1) million compared to Adjusted EBITDA of $(21.5) million in the prior year period.

Balance Sheet

As of June 30, 2024, the Company had cash and cash equivalents of $23.4 million compared to $26.9 million as of December 31, 2023.

Inventories as of June 30, 2024 totaled $69.7 million, representing a decrease of 11.2% compared with June 30, 2023, and an increase of 4.2% compared with December 31, 2023.

2024 Outlook

Based on first half results, couple with ongoing industry-wide demand declines, the Company is amending its revenue outlook and reiterating its adjusted EBITDA outlook for 2024.

Purple now expects full year net revenue to be in the range of $490 to $510 million compared to its prior range of $540 million to $560 million. The Company still expects Adjusted EBITDA to be between $(20) million and $(10) million.

Conference Call and Webcast Information

Purple Innovation, Inc. will host a live conference call to discuss financial results today, August 5, 2024 at 4:30 p.m. Eastern Time.  To access the call dial (844) 825-9789 (domestic) or (412) 317-5180 (international).  The call is also being webcast and can be accessed on the investor relations section of the Company's website, investors.purple.com. After the conference call, a webcast replay will remain available on the investor relations section of the Company's website for 30 days.

About Purple 

Purple, the leading premium mattress company with the #1 Gel Grid technology in the world, the GelFlex^® Grid, thoughtfully engineers products that make restorative sleep effortless for every kind of sleeper. The result of over 30 years of innovation and in comfort technologies, Purple's GelFlex Grid is the most significant advancement in mattresses in decades and is proven to reduce aches and pains. It instantly adapts as you move, balances temperature, relieves pressure and offers support in all the right places. Purple products, including mattresses, pillows, cushions, frames, sheets, and more, can be found online at Purple.com, in 60 Purple stores and over 3,000 retailers nationwide. Sleep Better. Live Purple.

Forward Looking Statements

Certain statements made in this release that are not historical facts are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company's expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the "Risk Factors" section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 12, 2024, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Non-GAAP Financial Measures

EBITDA, adjusted EBITDA, adjusted net income, and adjusted net income per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.

With respect to the Company's Adjusted EBITDA outlook for the third quarter and full year 2024, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.

Investor Contact:
Brendon Frey, ICR
brendon.frey@icrinc.com
203-682-8200

 

PURPLE INNOVATION, INC. Condensed Consolidated Balance Sheets (unaudited – in thousands, except for par value)
		June 30, 2024				December 31, 2023
Assets
Current assets:
Cash and cash equivalents		$	23,408			$	26,857
Accounts receivable, net			32,083				37,802
Inventories			69,657				66,878
Prepaid expenses			5,368				8,536
Other current assets			886				1,737
Total current assets			131,402				141,810
Property and equipment, net			119,465				128,661
Operating lease right-of-use assets			90,509				95,767
Intangible assets, net			18,711				22,196
Other long-term assets			2,063				2,191
Total assets		$	362,150			$	390,625
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable		$	37,452			$	49,831
Accrued compensation			9,186				5,064
Customer prepayments			4,732				5,718
Accrued rebates and allowances			8,635				13,243
Accrued warranty liabilities – current portion			8,141				9,793
Operating lease obligations – current portion			15,122				14,843
Other current liabilities			8,736				12,490
Total current liabilities			92,004				110,982
Related party debt			46,235				—
Long-term debt, net of current portion			—				26,909
Accrued warranty liabilities, net of current portion			27,291				25,798
Operating lease obligations, net of current portion			102,217				109,094
Warrant liabilities			24,477				—
Other long-term liabilities			3,394				2,235
Total liabilities			295,618				275,018
Commitments and contingencies (Note 13)
Stockholders' equity:
Class A common stock; $0.0001 par value, 210,000 shares authorized; 107,503          issued and outstanding at June 30, 2024 and 105,507 issued and outstanding at          December 31, 2023			11				11
Class B common stock; $0.0001 par value, 90,000 shares authorized; 205 issued and         outstanding at June 30, 2024 and at December 31, 2023			—				—
Additional paid-in capital			592,541				591,380
Accumulated deficit			(526,159)				(475,969)
Total stockholders' equity attributable to Purple Innovation, Inc.			66,393				115,422
Noncontrolling interest			139				185
Total stockholders' equity			66,532				115,607
Total liabilities and stockholders' equity		$	362,150			$	390,625

 

PURPLE INNOVATION, INC. Condensed Consolidated Statements of Operations (unaudited – in thousands, except per share amounts)
		Three Months Ended June 30,								Six Months Ended June 30,
		2024				2023				2024				2023
Revenues, net		$	120,271			$	117,882			$	240,304			$	224,609
Cost of revenues			71,331				82,408				149,644				148,557
Gross profit			48,940				35,474				90,660				76,052
Operating expenses:
Marketing and sales			41,377				46,379				82,839				84,552
General and administrative			18,117				26,437				37,845				50,104
Research and development			3,986				2,925				7,652				6,297
Total operating expenses			63,480				75,741				128,336				140,953
Operating loss			(14,540)				(40,267)				(37,676)				(64,901)
Other income (expense):
Interest expense			(4,161)				(352)				(8,635)				(554)
Other income, net			53				37				4,447				110
Loss on extinguishment of debt			—				—				(3,394)				(1,217)
Change in fair value – warrant liabilities			18,693				—				(4,906)				—
Total other income (expense), net			14,585				(315)				(12,488)				(1,661)
Net income (loss) before income taxes			45				(40,582)				(50,164)				(66,562)
Income tax benefit (expense)			(54)				(72)				(113)				(144)
Net income (loss)			(9)				(40,654)				(50,277)				(66,706)
Net loss attributable to noncontrolling interest			(36)				(167)				(87)				(286)
Net income (loss) attributable to Purple Innovation, Inc.		$	27			$	(40,487)			$	(50,190)			$	(66,420)
Net income (loss) per share:
Basic		$	0.00			$	(0.39)			$	(0.47)			$	(0.65)
Diluted		$	(0.00)			$	(0.39)			$	(0.47)			$	(0.65)
Weighted average common shares outstanding:
Basic			107,489				105,079				106,755				101,760
Diluted			107,779				105,079				106,755				101,760

 

PURPLE INNOVATION, INC. Condensed Consolidated Statements of Cash Flows (unaudited - in thousands)
		Three Months Ended June 30,								Six Months Ended June 30,
		2024				2023				2024				2023
Cash flows from operating activities:
Net loss		$	(9)			$	(40,654)			$	(50,277)			$	(66,706)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization			6,439				6,007				12,821				12,890
Non-cash interest			1,809				416				3,372				686
Paid-in-kind interest			2,525				—				4,375				—
Loss on extinguishment of debt			—				—				3,394				1,217
Change in fair value – warrant liabilities			(18,693)				—				4,906				—
Stock-based compensation			825				1,661				1,317				2,853
Loss on disposal of property and equipment			—				—				112				—
Changes in operating assets and liabilities:
Accounts receivable			(4,341)				(8,657)				5,719				11,467
Inventories			2,371				9,423				(2,779)				(5,061)
Prepaid expenses and other assets			4,599				2,049				4,665				2,952
Operating leases, net			(1,131)				239				(1,340)				1,315
Accounts payable			(2,479)				2,081				(9,522)				3,304
Accrued compensation			(602)				(5,598)				4,122				(2,709)
Customer prepayments			738				2,624				(986)				1,025
Accrued rebates and allowances			109				2,845				(4,608)				(3,977)
Accrued warranty liabilities			(527)				3,165				(159)				5,063
Other accrued liabilities			(549)				(151)				(862)				(2,372)
Net cash used in operating activities			(8,916)				(24,550)				(25,730)				(38,053)
Cash flows from investing activities:
Purchase of property and equipment			(2,104)				(2,500)				(5,142)				(5,443)
Investment in intangible assets			(49)				(225)				(111)				(380)
Net cash used in investing activities			(2,153)				(2,725)				(5,253)				(5,823)
Cash flows from financing activities:
Payments on term loan			—				—				(25,000)				(24,656)
Payments on revolving line of credit			—				—				(5,000)				—
Proceeds from related party loan			—				—				61,000				—
Payments for debt issuance costs			—				—				(3,466)				(2,898)
Proceeds from stock offering			—				—				—				60,300
Payments for public offering costs			—				(201)				—				(3,301)
Proportional Representation Preferred Linked Stock redemption fee			—				(105)				—				(105)
Tax receivable agreement payments			—				—				—				(269)
Net cash provided by (used in) financing activities			—				(306)				27,534				29,071
Net decrease in cash			(11,069)				(27,581)				(3,449)				(14,805)
Cash, beginning of the period			34,477				54,530				26,857				41,754
Cash, end of the period		$	23,408			$	26,949			$	23,408			$	26,949

PURPLE INNOVATION, INC.
RECONCILIATION OF GAAP TO NON-GAAP MEASURES
(In thousands)

Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA, adjusted EBITDA, adjusted net income, adjusted net income per diluted share and adjusted gross profit. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.

Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA

A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net income (loss) before interest expense, income tax (benefit) expense, other (income) expense, net, and depreciation and amortization. Adjusted EBITDA represents EBITDA excluding costs incurred due to stock-based compensation expense, debt extinguishment, changes in the fair value of the warrant liability, nonrecurring legal fees, Board special committee costs, executive interim and search costs, severance costs, vendor separation fee, showroom opening costs, new production facility start-up costs and COVID-19 related expenses. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.

		Three Months Ended  June 30,								Six Months Ended June 30,
		2024				2023				2024				2023
GAAP net loss		$	(9)				(40,654)				(50,277)				(66,706)
Interest expense			4,161				352				8,635				554
Income tax expense			54				72				113				144
Other income, net			(53)				(37)				(4,447)				(110)
Depreciation and amortization			6,439				6,007				12,821				12,890
EBITDA			10,592				(34,260)				(33,155)				(53,228)
Adjustments:
Change in fair value - warrant liability			(18,693)				—				4,906				—
Loss on extinguishment of debt			—				—				3,394				1,217
Stock-based compensation expense			829				1,661				1,321				2,853
Vendor separation fee			—				—				—				1,050
Loss on project write-off			1,355				—				1,355				—
Legal fees			87				1,395				924				2,745
Board special committee fees			—				8,298				—				14,160
Acquisition expenses			—				65				—				65
Executive interim and search costs			1,526				1,013				2,974				1,802
Severance costs			104				267				884				586
Showroom opening costs			57				39				58				96
Adjusted EBITDA		$	(4,143)			$	(21,522)			$	(17,339)			$	(28,654)

Reconciliation of GAAP Net Income to non-GAAP Adjusted Net Income and Adjusted Net Income per Diluted Share 

Our presentation of adjusted net income assumes that all net income is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net income or loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net income per share, diluted, is calculated by dividing adjusted net income by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net loss and adjusted net loss per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net loss and earnings per share, as calculated in accordance with GAAP. We believe adjusted net loss and adjusted net loss per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net loss, the most directly comparable GAAP measure, to adjusted net loss and the computation of adjusted net loss per diluted share, are set forth below:

(in thousands, except per share amounts)		Three Months Ended June 30,								Six Months Ended June 30,
		2024				2023				2024				2023
Net loss		$	(9)			$	(40,654)			$	(50,277)			$	(66,706)
Income tax (benefit) expense, as reported			54				72				113				144
Loss on extinguishment of debt			—				—				3,394				1,217
Board special committee fees			—				8,298				—				14,160
Change in fair value – warrant liabilities			(18,693)				—				4,906				—
Adjusted net loss before income taxes			(18,648)				(32,284)				(41,864)				(51,185)
Adjusted income tax benefit(1)			4,830				8,362				10,843				13,257
Adjusted net loss		$	(13,818)			$	(23,922)			$	(31,021)			$	(37,928)
Adjusted net loss per share, diluted		$	(0.13)			$	(0.23)			$	(0.29)			$	(0.37)
Adjusted weighted-average shares outstanding, diluted(2)			107,779				105,079				106,755				102,188

(1) Represents the estimated effective tax rate of 25.9% for the three and six months ended June 30, 2024 and 2023, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates, assuming no valuation allowance.

(2) Assumes options and restricted stock units calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period.

A reconciliation of net income (loss) per share, diluted, to adjusted net loss per diluted share is set forth below for the three and six months ended June 30, 2024 and 2023:

		For the Three Months Ended
		June 30, 2024												June 30, 2023
		Net Income				Weighted Average  Shares,  Diluted				Net Income per Share, Diluted				Net Income				Weighted Average Shares, Diluted				Net Income per Share, Diluted
Net income (loss) attributable to Purple       Innovation Inc.(1)		$	27				107,779			$	0.00			$	(40,487)				105,079			$	(0.39)
Assumed exchange of shares(2)			(36)				—								(167)				428
Net loss			(9)												(40,654)
Adjustments to arrive at adjusted loss      before taxes(3)			(18,639)												8,370
Adjusted loss before taxes			(18,648)												(32,284)
Adjusted income tax benefit(4)			4,830												8,362
Adjusted net loss		$	(13,818)				107,779			$	(0.13)			$	(23,922)				105,507			$	(0.23)

(1) Represents net income (loss) attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the three months ended June 30, 2024, the Paired Securities are included in the beginning weighted average shares, diluted.

(2) Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.

(3) Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. Also assumes the dilutive warrants, options and restricted stock as calculated in accordance with GAAP.

(4) Represents the estimated effective tax rate of 25.9% for the three months ended June 30, 2024 and 2023, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates.

 

		For the Six Months Ended
		June 30, 2024												June 30, 2023
		Net Income				Weighted Average  Shares,  Diluted				Net Income per Share, Diluted				Net Income				Weighted Average Shares, Diluted				Net Income per Share, Diluted
Net loss attributable to Purple Innovation Inc.(1)		$	(50,190)				106,755			$	(0.47)			$	(66,420)				101,760			$	(0.65)
Assumed exchange of shares(2)			(87)				205								(286)				428
Net loss			(50,277)												(66,706)
Adjustments to arrive at adjusted loss      before taxes(3)			8,413												15,521
Adjusted loss before taxes			(41,864)												(51,185)
Adjusted income tax benefit(4)			10,843												13,257
Adjusted net loss		$	(31,021)				106,960			$	(0.29)			$	(37,928)				102,188			$	(0.37)

(1) Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding.

(2) Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.

(3) Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. Also assumes the dilutive warrants, options and restricted stock as calculated in accordance with GAAP.

(4) Represents the estimated effective tax rate of 25.9% for the six months ended June 30, 2024 and 2023, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates, assuming no valuation allowance.

 

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SOURCE Purple Innovation, Inc.

FAQ

What was Purple Innovation's (PRPL) revenue in Q2 2024?

Purple Innovation reported net revenue of $120.3 million in Q2 2024, a 2.0% increase from $117.9 million in Q2 2023.

How did Purple's (PRPL) gross margin change in Q2 2024?

Purple's gross margin increased to 40.7% in Q2 2024, compared to 30.1% in the same period last year.

What is Purple Innovation's (PRPL) revised revenue outlook for 2024?

Purple revised its 2024 revenue outlook to $490-$510 million, down from the previous range of $540-$560 million, citing industry-wide demand declines.

Did Purple Innovation (PRPL) achieve profitability in Q2 2024?

Purple reported net income of $0.0 million in Q2 2024, compared to a net loss of $(40.5) million in Q2 2023. However, the company still had an adjusted net loss of $(13.8) million.

What was Purple Innovation's (PRPL) Adjusted EBITDA for Q2 2024?

Purple's Adjusted EBITDA for Q2 2024 was $(4.1) million, an improvement from $(21.5) million in the same quarter last year.