Tequila Avión® Launches Collaboration with WondaGurl to Remix its Immersive Avión Listening Experience and Encourage Aspiring Musicians
Tequila Avión has launched a collaboration with famed producer WondaGurl, introducing a remixed version of its Avión Listening Experience, which incorporates the sounds of the tequila-making process. The event debuted in Miami and featured a unique auditory journey as WondaGurl guided attendees through the tasting experience. Additionally, the partnership offers aspiring musicians a chance to win at-home studio bundles valued at approximately $2,875 and a one-on-one mentoring session with WondaGurl. Contest submissions are open until January 22, 2023.
- Collaboration with WondaGurl enhances brand visibility and engagement.
- Exclusive opportunity for aspiring musicians potentially boosts brand loyalty.
- At-home studio bundle giveaway valued at approximately $2,875 attracts interest.
- None.
The award-winning tequila brand and famed music producer have teamed up to offer the exclusive chance to receive a 1 on 1 virtual mentoring session and curated at-home studio bundles
MIAMI, Dec. 12, 2022 /PRNewswire/ -- Tequila Avión, an award-winning tequila that continues to redefine standards of quality and taste, has unveiled a remixed version of its immersive Avión Listening Experience in collaboration with famed music producer, WondaGurl – who has worked with top artists such as Travis Scott, Drake, Jay-Z, and Rihanna and will debut her first solo album early next year. Drawing inspiration from the global listening room phenomenon, Tequila Avión married crystal clear sounds with crystal clear tequila this past spring in Brooklyn to celebrate its latest release, Avión Reserva Cristalino. The one-of-a-kind sonic journey incorporated actual sounds of the tequila-making process in Mexico to deliver a multi-sensorial tour through the craftsmanship and clarity of Avión.
Debuting at an invite only event in Miami, attendees were transported by the quality of the Avión Reserva tequilas through the lens of elevated sound in WondaGurl's remixed take on the audio experience. She guided attendees through an auditory tequila voyage while showcasing how sound can impact taste. Besides serving as the evening's host, WondaGurl created a playlist inspired by the experience that is available online.
In conjunction with the Avión Listening Experience, Tequila Avión and WondaGurl also announced an exclusive opportunity for aspiring musicians to enter for a chance to win a curated at-home studio set from Perfect Circuit. This includes a synthesizer, studio monitor, closed-back studio headphones, vocal microphone, audio interface, keyboard controller, cables, and
"I tell stories through audio, and I was truly blown away by what the team at Tequila Avión accomplished during the original version of their audio experience," said WondaGurl. "I was thrilled at the chance to bring my own take to the sonic journey, while leveraging this as an opportunity to support aspiring musicians through offering a chance to win personally curated at-home studio bundles and for one worthy person, a 1 on 1 virtual session with me."
The Avión Listening Experience features sounds directly from the Avión distillery and agave fields. The unique composition follows the tequila-making process and highlights the craft in the production of the Avion Reserva Range. Each step has its own unique sound, from the agave piña harvest, cooking and distilling to filling the barrels and finally the bottling line. This new remixed version also emphasizes the power of sound to affect taste.
Visit TequilaAvion.com to discover more about Tequila Avión and the brand's full portfolio.
Born from agave grown at the highest elevations in Arandas, Jalisco, and forged through the vibrancy of modern Mexico, Tequila Avión is an award-winning tequila that defines a new standard of quality and taste. Produced with fifth generation growers from among the finest Blue Weber agave, the ultra-premium tequila's distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avión is available in Silver, Reposado, Reserva 44, and Reserva Cristalino. Visit TequilaAvion.com for more information and follow @TequilaAvion on Instagram and Twitter for the latest updates, inspiration, and more.
Please drink Avión responsibly. Tequila Avión
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
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SOURCE Tequila Avión
FAQ
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