PERNOD RICARD S A SP/ADR - PRNDY STOCK NEWS

The Glenlivet, an iconic Speyside single malt Scotch whisky, introduces The Glenlivet Rum and Bourbon Fusion Cask Selection, a category-first innovation that offers a unique taste experience by finishing the single malt Scotch whisky in bespoke casks crafted from a combination of first-fill rum and bourbon barrels. The launch of this new expression marks The Glenlivet's commitment to pushing boundaries and setting new standards in the single malt category. The product offers an elevated flavor profile with aromas of orange, vanilla custard, caramel, and zest of lemon, notes of juicy apricot and peach, fresh apples, toffee-covered bananas, and subtle cinnamon spice on the palate, and a sweet and smooth finish with enduring notes of orange. The Glenlivet Fusion Cask Rum is a testament to the brand's legacy of craftsmanship and innovation, commemorating 200 years of redefining traditions and moving the single malt Scotch whisky category forward.

Longmorn, a Scotland Speyside single malt Scotch, introduces 18-Year-Old and 22-Year-Old whiskies along with a contemporary new appearance. The whiskies are non-chill filtered, matured in American oak casks, and presented at cask strength. The 18-Year-Old features tasting notes of toffee apples, apricots, and fresh tropical fruit, while the 22-Year-Old offers hazelnut praline, toffee, citrus, and poached pears. The new design reflects the brand's 130-year history and is available for purchase at $279.99 and $439.99 respectively.

Chivas Regal (CHV) launches its first US-led national advertising campaign 'United is the New Gold' to establish Golden Hour as a prime occasion for togetherness and shared success. The brand aims to reimagine hustle-culture with a modern-day vision of aspiration, celebrating the wealth of togetherness and honoring the dynamic of power couples. The campaign is accompanied by the US release of Chivas XV, a 15-year-old blended Scotch whisky finished in Cognac casks, priced at $49.99.

Código 1530 (CODG) has launched a new product, Código 1530 Cristalino Reposado, a unique blend of their award-winning Reposado tequila and 6-year 'Origen' Extra Añejo, finished in French Cognac casks. The new tequila offers layers of flavor and aroma, revealing rich vanilla, roasted hazelnuts, and cooked agave notes. It is available in the US and select global markets with an SRP of $89.99.

Pernod Ricard (PDRDY) appoints Conor McQuaid as CEO of North America, marking a significant leadership transition in the company. With 25 years of experience at Pernod Ricard and a proven track record, McQuaid is set to drive the company's transformation in the US and Canada markets.

Jameson Irish Whiskey launches a new global campaign titled 'Must be a Jameson' narrated by Irish actor Cillian Murphy, celebrating the brand's attributes of being welcoming and forever smooth. The campaign aims to connect likeminded people who don't take themselves too seriously and will be launched globally in 2024.

Jefferson's Bourbon introduces Jefferson's Tropics Aged in Humidity, a fully matured Kentucky straight bourbon finished in Singapore's extreme heat and humidity. The bourbon is rich, textured, and offers a unique tasting experience. It is bottled at 52% ABV and will be available as a limited edition release starting September 2023.

Colin Kavanagh appointed as Chief Marketing Officer at Pernod Ricard North America