Irresistibly Smooth? Daringly Effortless? Approachable With a Dash of … Boldness? You Must Be a Jameson
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The World's #1 Irish Whiskey Invites You to Join the Family and Share What Connects Us in Its New Global Campaign Voiced by Irish Actor Cillian Murphy
The campaign sets out to connect a world full of likeminded people who don't take themselves too seriously. So, if like a Jameson, you choose to see the green side of things, Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community.
In the brand's first hero spot, audiences meet Jose, a suave fella who can't seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. He can turn a spilled drink into a happy accident or a bumpy boat ride into smooth sailing. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson Irish Whiskey. He Must be a Jameson.
In the second hero spot launching in mid-November 2023 touting Jameson Orange – the brand's latest release that hit shelves in January 2022 – audiences meet Julia, who rolls with whatever life throws her way. Just as smooth as Jameson Orange, Julia isn't afraid of a little adventure, and knows that if things take an unexpected twist, it's usually for the best. She Must be a Jameson.
"Jameson is a serious whiskey that doesn't take itself too seriously, and this new campaign is our lighthearted take on connecting people through their shared outlook on life," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Have you ever sat at a bar, saw a stranger, and wondered if you'd be friends in another life? Next time, go say hello. After all, they could be a Jameson, too."
Must be a Jameson was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the
In the spirit of the campaign's dynamic OOH displays, "If you've never set foot in
TASTE RESPONSIBLY. JAMESON ® Irish Whiskey.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
Media contact:
Blaine Rueber, blaine.rueber@pernod-ricard.com
Danielle Krachie, dkrachie@webershandwick.com
1 SOURCE: 1. IWSR 2022 PRMV Total Premium+ Whiskey, Retail Value: € Bn 2.NIELSEN L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 02/06/21
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SOURCE Pernod Ricard USA
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