PERNOD RICARD S A SP/ADR - PRNDY STOCK NEWS

Jameson Irish Whiskey has announced a multi-year North American partnership with Major League Soccer (MLS), becoming the Official Whiskey of MLS and the MLS All-Star Gameday Hospitality. The partnership includes integration into national broadcasts on MLS Season Pass and FOX, in-stadium promotions, and digital marketing campaigns.

The agreement extends to six MLS clubs: Chicago Fire FC, Houston Dynamo FC, LA Galaxy, New York City FC, Orlando City SC, and San Diego FC. These club partnerships will feature in-stadium branding, community initiatives, player appearances, and social media collaborations.

The announcement comes during MLS's 29th season and ahead of major soccer events in North America, including the 2025 Concacaf Gold Cup, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup.

Jameson Irish Whiskey launches its largest holiday campaign featuring actor Aaron Taylor-Johnson to promote Jameson Black Barrel. The campaign highlights the premium whiskey's craftsmanship at their Midleton, Ireland distillery. The brand partners with ComplexCon as the official whiskey partner for their November 16-17 event in Las Vegas. Jameson Black Barrel, priced at $37.99, combines multiple distinct batches and barrel finishes for a premium taste experience. The global campaign 'Must be a Jameson' aims to strengthen the brand's position in the super-premium+ whiskey category.

Rabbit Hole Distillery has launched Boxergrail Founder's Collection, a edition 8-year-old rye whiskey bottled at cask strength. This new release builds upon their previous 6-year iteration, featuring a mash bill of 95% rye and 5% malted barley. The whiskey is aged in wood-fired, toasted and charred new American Oak barrels, resulting in a rich auburn hue and complex flavor profile. Only 1,200 bottles are available for purchase at the distillery and select markets nationwide, priced at $299.99 for a 750 mL bottle at 51.9% ABV (103.8 proof).

Pernod Ricard North America has launched 'Good Nights Are Safe Nights', a comprehensive initiative to promote responsible alcohol consumption and create safer nightlife environments across the U.S. and Canada. Starting in Greenwich Village, New York City, the program is in partnership with Safe Night and the Greenwich Village Chelsea Chamber of Commerce.

The initiative provides bars, restaurants, and hospitality professionals with training, resources, and voluntary accreditation for responsible nightlife operations. Participating venues can earn certifications like the 'Village Safe Spot'. The program builds on the success of the Good Neighbor Initiative pilot in Dallas in 2021 and aims to expand across North America.

This initiative is part of Pernod Ricard's mission to become the most responsible and sustainable spirits and wine company in North America, prioritizing collaboration among communities, businesses, and municipal stakeholders.

G.H. Mumm Champagne made history on September 3, 2024, as a TOWT sailing cargo ship arrived in New York, marking a significant step towards low-carbon shipping. This initiative is part of G.H. Mumm's commitment to carbon neutrality by 2050. The ship, departing from Le Havre on August 9, 2024, completed a 14-day voyage, showcasing a 90% reduction in CO2 emissions compared to traditional cargo ships.

Key features of the TOWT ship include:

• 81 meters long
• 6 cargo holds with over 1,000 tons capacity
• Breakthrough innovations in maritime technology

Pernod Ricard has announced the creation of a new Global Brand Company in the USA, North American Distillers (NADL), to further its American Whiskey portfolio. This move follows substantial investments in the American Whiskey sector, including brands like Jefferson's, Rabbit Hole, and Skrewball. Richard Black, with 23 years of experience, will serve as CEO, overseeing operations and marketing strategies. NADL aims to prioritize operational excellence, safety, quality, and sustainability. The new company aligns with Pernod Ricard's successful Irish and Scotch whisky entities and will manage the anticipated Jefferson's distillery in Kentucky.

Absolut has partnered with Paris Hilton and her media company, 11:11 Media, to reintroduce the Cosmo cocktail in popular culture through a new drinkware collection. The collection, called the Absolut x Paris Hilton Cosmo Collection, includes blush pink, hand-blown martini glasses and an insulated cocktail shaker, available exclusively on Amazon. This collaboration was teased earlier at Coachella and marks Paris Hilton's first foray into drinkware. The promotion highlights the Absolut Citron-based Cosmo cocktail, a staple since the '80s, and aims to inspire new Cosmo-inspired celebrations this summer. Prices for the drinkware range from $25 to $29.

Malibu has launched a new summer campaign with TV personality Paige DeSorbo, aimed at helping people unlock their 'vacation selves' anytime, anywhere. The campaign includes a collaboration with ResortPass for cabana experiences in select U.S. markets, an exclusive tote bag in partnership with LSPACE, and a new cocktail called the 'Malibu Paige Breeze.' Malibu's Brand Director, Saragh Killeen, emphasized that the brand seeks to bring the vacation experience to everyday life without the need for travel. The campaign taps into the desire of 78% of people who wish they could feel like they're on vacation at home.

Skrewball Whiskey launches a new campaign titled 'Skrew the Usual,' promoting the brand's unique peanut butter whiskey flavor. The campaign encourages consumers to embrace adventure and innovation, breaking away from routine to try something new. The introduction of this campaign marks a significant milestone for Skrewball since its acquisition by Pernod Ricard in 2023. The brand has seen remarkable growth, becoming the number one peanut butter whiskey in the US with 83% market share and ranking among the top brands in the flavored whiskey category.