SAM NAZARIAN'S C3 ANNOUNCES NEW NATIONAL COLLABORATION WITH UNITED PARKS & RESORTS
C3, a CPG and culinary brands company led by Sam Nazarian, has announced a new collaboration with United Parks & Resorts (NYSE: PRKS), launching with TOMA at Busch Gardens Tampa Bay. TOMA, a Latin American cuisine brand by Sofia Vergara and Manolo Gonzalez Vergara, debuted during Howl-O-Scream and continues through Christmas Town until January 5.
The partnership aims to introduce C3's premium brands across United Parks' portfolio nationwide, offering elevated, chef-driven culinary options in a grab-and-go format. This collaboration allows C3 to reach new demographics while providing park visitors with diverse dining options between attractions. C3's brand portfolio includes Umami Burger, Krispy Rice, Sam's Crispy Chicken, and various other culinary concepts.
C3, un'azienda di marchi CPG e culinari guidata da Sam Nazarian, ha annunciato una nuova collaborazione con United Parks & Resorts (NYSE: PRKS), lanciando il marchio TOMA presso il Busch Gardens Tampa Bay. TOMA, un marchio di cucina latino-americana creato da Sofia Vergara e Manolo Gonzalez Vergara, ha debuttato durante l'evento Howl-O-Scream e continuerà fino a Christmas Town, fino al 5 gennaio.
La partnership mira a introdurre i marchi premium di C3 nell'intero portafoglio di United Parks a livello nazionale, offrendo opzioni culinarie elevate, guidate da chef, in un formato da asporto. Questa collaborazione consente a C3 di raggiungere nuovi segmenti demografici, fornendo al contempo ai visitatori dei parchi opzioni di ristorazione diversificate tra le attrazioni. Il portafoglio di marchi di C3 include Umami Burger, Krispy Rice, Sam's Crispy Chicken e vari altri concetti culinari.
C3, una empresa de marcas CPG y culinarias dirigida por Sam Nazarian, ha anunciado una nueva colaboración con United Parks & Resorts (NYSE: PRKS), lanzando el concepto TOMA en Busch Gardens Tampa Bay. TOMA, una marca de cocina latinoamericana de Sofia Vergara y Manolo Gonzalez Vergara, debutó durante Howl-O-Scream y continuará en Christmas Town hasta el 5 de enero.
La asociación tiene como objetivo introducir las marcas premium de C3 en el portafolio de United Parks a nivel nacional, ofreciendo opciones culinarias elevadas y elaboradas por chefs en un formato para llevar. Esta colaboración permite a C3 alcanzar nuevos grupos demográficos mientras ofrece a los visitantes de los parques diversas opciones gastronómicas entre las atracciones. El portafolio de marcas de C3 incluye Umami Burger, Krispy Rice, Sam's Crispy Chicken y otros conceptos culinarios.
C3, 샘 나자리안이 이끄는 식품 및 요리 브랜드 회사가 United Parks & Resorts (NYSE: PRKS)와 새로운 협업을 발표하며, 부시 가든 탬파 베이에서 TOMA를 출시합니다. TOMA는 소피아 베르가라와 마놀로 곤잘레즈 베르가라가 만든 라틴 아메리카 요리 브랜드로, Howl-O-Scream 동안 데뷔하고 크리스마스 타운까지 1월 5일까지 계속됩니다.
이번 파트너십은 C3의 프리미엄 브랜드를 United Parks의 포트폴리오 전역에 소개하는 것을 목표로 하며, 셰프가 만든 고급 요리 옵션을 포장할 수 있는 형식으로 제공합니다. 이 협업을 통해 C3는 새로운 인구 통계에 도달하고, 공원 방문객들에게 다양한 식사 옵션을 제공할 수 있습니다. C3의 브랜드 포트폴리오에는 Umami Burger, Krispy Rice, Sam's Crispy Chicken 및 기타 다양한 요리 개념이 포함됩니다.
C3, une entreprise de marques CPG et culinaires dirigée par Sam Nazarian, a annoncé une nouvelle collaboration avec United Parks & Resorts (NYSE: PRKS), lançant le concept TOMA à Busch Gardens Tampa Bay. TOMA, une marque de cuisine latino-américaine créée par Sofia Vergara et Manolo Gonzalez Vergara, a fait ses débuts lors de Howl-O-Scream et se poursuivra jusqu'à Christmas Town jusqu'au 5 janvier.
Ce partenariat vise à introduire les marques haut de gamme de C3 dans le portefeuille de United Parks à l'échelle nationale, offrant des options culinaires élevées, élaborées par des chefs, dans un format à emporter. Cette collaboration permet à C3 d'atteindre de nouvelles démographies tout en offrant aux visiteurs des parcs des options de restauration variées entre les attractions. Le portefeuille de marques de C3 comprend Umami Burger, Krispy Rice, Sam's Crispy Chicken et divers autres concepts culinaires.
C3, ein Unternehmen für CPG- und kulinarische Marken unter der Leitung von Sam Nazarian, hat eine neue Zusammenarbeit mit United Parks & Resorts (NYSE: PRKS) angekündigt, die mit TOMA im Busch Gardens Tampa Bay beginnt. TOMA, eine lateinamerikanische Küche, die von Sofia Vergara und Manolo Gonzalez Vergara gegründet wurde, feierte während Howl-O-Scream Premiere und wird bis Christmas Town bis zum 5. Januar fortgesetzt.
Die Partnerschaft hat das Ziel, C3s Premium-Marken im gesamten Portfolio von United Parks landesweit einzuführen und dabei hochwertige, chef-geführte kulinarische Optionen im To-Go-Format anzubieten. Diese Zusammenarbeit ermöglicht es C3, neue demografische Gruppen zu erreichen und den Parkbesuchern vielfältige Essensoptionen zwischen den Attraktionen zu bieten. Das Markenportfolio von C3 umfasst Umami Burger, Krispy Rice, Sam's Crispy Chicken und verschiedene andere kulinarische Konzepte.
- Strategic partnership with United Parks & Resorts expands C3's market reach to theme park visitors
- Successful initial launch of TOMA brand at Busch Gardens Tampa Bay
- Access to new customer demographics through United Parks' nationwide portfolio
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Insights
This collaboration between C3 and United Parks & Resorts represents a strategic move to enhance theme park dining experiences and diversify revenue streams. The partnership introduces premium culinary brands to 13 parks across seven markets, potentially impacting visitor satisfaction and length of stay. The initial success of TOMA at Busch Gardens Tampa Bay during Howl-O-Scream suggests promising consumer reception.
The deal's significance lies in its ability to modernize theme park food offerings while providing C3 with access to millions of annual visitors. For United Parks, this elevates their dining offerings beyond traditional park fare, potentially increasing per-capita spending and competitive differentiation. The grab-and-go format aligns well with theme park visitor behavior patterns, while the chef-driven concepts could command premium pricing.
This partnership holds strategic value for United Parks & Resorts (NYSE: PRKS) by potentially driving additional revenue through premium food offerings. With a market cap of
The deal's structure as a national collaboration across multiple park locations suggests significant scalability. The success of initial implementations could lead to expanded offerings, creating a meaningful impact on food & beverage revenue streams. This modernization of park dining aligns with consumer trends toward premium, diverse food options, potentially attracting new visitor demographics.
Guests can get a first taste as Busch Gardens Tampa Bay Teams Up with Innovative Latinx Culinary Brand TOMA by
TOMA is the first of C3's culinary brands to launch as part of the new relationship with United Parks & Resorts
Sam Nazarian, Founder & CEO stated, "We are thrilled to bring C3's premium CPG and QSR brands to United Parks & Resorts, giving their customers even more reasons to return. This collaboration represents not just a culinary evolution but a reimagining of the dining experience at theme parks and entertainment destinations, offering accessible chef-driven concepts with delicious food that the whole family can enjoy. United Parks is an incredible collaborator, as they have mastered the theme park, entertainment industry and we cannot wait to work together to bring C3 countrywide."
Geoff Madding, COO, C3 stated, "We are excited to launch our collaboration with United Parks & Resorts as it will introduce C3 brands to a new demographic consisting of locals and visitors alike in new markets throughout the country. We are aiming to provide guests elevated culinary offerings in destinations that they might least expect. As we reach new audiences, C3 will provide United Parks with new chef-driven products as well as IT and backend support to really build on this mutually-beneficial collaboration. We cannot wait to grow this together and really change the culinary footprint throughout America's most quintessential theme parks."
Marc Swanson, CEO, United Parks & Resorts stated, "We know spending time at one of our parks can bring new memories and experiences across family and friends. We are thrilled to be diversifying our food offerings with this collaboration with C3, introducing new and exciting brands and concepts that we expect will become can't miss craveable opportunities to share and enhance a visit to the park."
The collaboration aims to provide park visitors access to a diverse array of elevated, chef-driven culinary options, in the convenient format of grab-and-go, which guests can experience in between thrilling rides, immersive animal experiences and exhilarating live-entertainment. In addition, the collaboration allows C3 to reach new customers within a new demographic and build brand awareness for its CPG brands.
C3 is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian C3 is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C3's culinary brands currently include Umami Burger, Krispy Rice, Sam's Crispy Chicken, Kumi, Sa'Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, Citizens Pizza and more. Additionally, C3 has partnered with
This announcement also is among other newly-announced, high-profile initiatives including sbe's recently-announced equity partnership with global music icon, Marc Anthony and his company Magnus as well as the partnership with world-renowned actress Sofia Vergara and her son, Manolo Vergara to launch innovative LatinX culinary brand, TOMA, a concept that masterfully harmonizes flavors and elements from
C3 Media Contact: Nina Kempner, nina@carvingblock.com
United Parks Media Contact: Nicole Bott, nicole.bott@unitedparks.com
About C3
C3 (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, Brookfield Properties, a fully-integrated, global real estate services company, and Accor, the world-leading augmented hospitality group, C3 is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C3's culinary brands co-exist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3-established shared kitchens, Citizens culinary markets, and mobile delivery with the next-gen GO by Citizens app. Current C3 brands include Umami Burger, Krispy Rice, Sam's Crispy Chicken, Kumi, Sa'Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, Citizens Pizza and more. Additionally, C3 has partnered with
About United Parks & Resorts Inc.
United Parks & Resorts Inc. (NYSE: PRKS) is a global theme park and entertainment company that owns or licenses a diverse portfolio of award-winning park brands and experiences, including SeaWorld®, Busch Gardens®, Discovery Cove, Sesame Place®, Water Country
About Busch Gardens®
Busch Gardens®
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SOURCE sbe
FAQ
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