BABY SHARK MAKES A SPLASH AT SEAWORLD WITH EXCLUSIVE NEW LIVE CHARACTER EXPERIENCES AND ALL-NEW ANIMATED MUSIC VIDEO
SeaWorld and The Pinkfong Company are celebrating Baby Shark's 10th anniversary with exclusive live character experiences across all SeaWorld parks and a new animated music video. The celebration kicks off April 18 at SeaWorld San Diego, moves to Orlando on June 30, and concludes in San Antonio starting September 11.
The -time event features live character meet & greets with Baby Shark and Pinkfong, themed activities, food, merchandise, and a national sweepstakes offering Baby Shark merchandise and park tickets. A new 2-minute animated music video, launching April 30, will showcase Pinkfong and Baby Shark as veterinarians at SeaWorld, highlighting the park's rescue and rehabilitation efforts, particularly featuring baby turtle rescue operations.
- New partnership with popular Baby Shark brand could drive increased family attendance and revenue
- Multi-park rollout creates sustained promotional opportunities throughout 2025
- Cross-platform marketing through new music video enhances brand visibility
- -time nature of the promotion may result in temporary impact on attendance
- Success depends on continued popularity of 10-year-old Baby Shark brand
This limited-time celebration will bring immersive Baby Shark-themed experiences to all three parks, including:
- Live Character Meet & Greets with Baby Shark and Pinkfong.
- Themed Activities, Food and Merchandise.
- Win a Fin-tastic Family Getaway! Fans can enter a national sweepstakes for a chance to win Baby Shark merchandise and tickets to experience the magic at SeaWorld.
"We are excited to team up with The Pinkfong Company to bring the fun of Baby Shark to life in our parks, pairing education with entertainment in engaging and fun ways," said Marc Swanson, CEO of United Parks & Entertainment. "This collaboration allows us to connect with families in a new, unique, and memorable way while also reinforcing our mission of marine life conservation."
"For 10 years, Baby Shark has brought joy to families around the world, and we're thrilled to celebrate this milestone with SeaWorld. This collaboration creates unforgettable experiences that bring Baby Shark's world to life in a whole new way," said Bin Jeong, CEO, of Pinkfong
A New Baby Shark Music Video – Featuring SeaWorld's Rescue Team!
In a brand-new 2-minute animated music video debuting on April 30, Pinkfong and Baby Shark visit SeaWorld as veterinarians! They meet their baby animal friends and observe how happy and healthy they are thanks to the world-class care they receive at SeaWorld.
During their visit, Pinkfong and Baby Shark meet baby turtles that were rescued by the SeaWorld Rescue Team, who found them abandoned and lost wandering the beach alone. Working together, they care for the turtles and return them to the ocean, reflecting the team's commitment to helping ill, injured, or orphaned animals in need of expert care with the goal of rehabilitation and returning them to the wild. After a busy day of helping animals, Pinkfong and Baby Shark end their adventure with a ride on their favorite SeaWorld attractions!
The video will be available on Pinkfong's YouTube channel, as well as Seaworld's brand and park social channels, with English and Spanish versions available.
Join the Celebration!
For information on Baby Shark celebrations in each of the parks and to buy park tickets, Annual Passes or Fun Cards, visit SeaWorld San Diego, SeaWorld Orlando, and SeaWorld San Antonio.
About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life themed rides and attractions, special events and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 41,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than
About The Pinkfong Company
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn.
MEDIA CONTACT:
mediarelations@unitedparks.com
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SOURCE SeaWorld
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