Primerica Convention Opens on Heels of Unprecedented Success Serving Middle-Income Families
The 2024 Primerica International Convention, hosted by Primerica, a leading financial services provider, kicks off today in Atlanta and will run through July 13. Expected to attract 40,000 attendees, the event will have an estimated economic impact of $46 million on the local economy.
Primerica, which has nearly 146,000 life insurance-licensed representatives, achieved a significant milestone with $951 billion in term life coverage in force. The company has seen a 15% year-to-date increase in new recruits and life insurance-licensed representatives.
Preliminary data shows that client asset values have reached $105 billion as of June 30, 2024, with investment product sales increasing by 25% year-to-date to $5.8 billion. The company has averaged $1.8 billion in death claim payouts annually over the last five years.
The event aims to celebrate Primerica's successes and plan for further growth through its 50th anniversary in 2027.
- $951 billion in term life coverage in force.
- Nearly 146,000 life insurance-licensed representatives.
- 15% YTD increase in new recruits and licensed representatives.
- Client asset values reached $105 billion.
- Investment product sales up 25% YTD to $5.8 billion.
- $1.8 billion annual average in death claim payouts over five years.
- $46 million estimated economic impact from the convention.
- None.
Company among top life insurance providers with
“After forty-seven record-breaking years, Primerica continues to achieve new levels of success through the sheer number of families we serve, complemented by the unmatched opportunities that exist for our independent sales force,” said Glenn Williams, CEO of Primerica. “Our Convention will celebrate these accomplishments while challenging us to expand the number of middle-income households we help to achieve financial security.”
The four-day event, held at the Georgia World Congress Center and the Mercedes-Benz Stadium, will use the Company’s strong performance to drive sales momentum through 2027, the 50-year anniversary of the Company’s 1977 founding. The size and magnitude of the Convention is significant. The four general sessions will have attendance nearing professional sporting events held at the Mercedes-Benz Stadium, alongside workshops and exhibits.
“As one of Atlanta’s largest conventions, Primerica brings tens of thousands of attendees and millions of dollars to our city,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “From hotels to restaurants and attractions, the economic impact of this convention is felt throughout the region.”
Primerica has grown its sales force to nearly 146K life insurance-licensed representatives, including over 25K representatives who are also securities licensed.
Growth of the sales force has also created momentum across the business. Year-to-date new recruits and new life insurance-licensed representatives are up
Driven by higher investment products sales and appreciation of client asset values, preliminary production results indicate client asset values reached
The Primerica International Convention will return to
About Primerica, Inc.
Primerica, Inc., headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240709644632/en/
Public Relations
Gana Ahn, 678-431-9266
gana.ahn@primerica.com
Investor Relations
Nicole Russell, 470-564-6663
nicole.russell@primerica.com
Source: Primerica, Inc.
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