Progress Empowers Marketers with Innovative AI Capabilities for Creating Superior Digital Experiences
Progress (PRGS) has announced significant AI enhancements to its Sitefinity content management platform with the release of version 15.3. The update introduces several key features including packaged AI services with GenAI-powered functions, AI-enhanced media search using natural language, Azure AI Translator integration, and AI-based content optimization capabilities.
The platform now enables marketers to create and manage content more efficiently through features like content summarization, writing improvements, and automated tag suggestions. A notable addition is the enhanced integration with BI systems in Sitefinity Insight CDP, allowing users to export marketing data in Parquet format for advanced analysis.
The announcement coincides with Sitefinity's 20th anniversary in 2025, highlighting its evolution into a modern cloud-based, AI-powered enterprise CMS with Next.js support, making it one of the first SaaS CMS platforms to offer integrated multi-technology front-end hosting.
Progress (PRGS) ha annunciato significativi miglioramenti nell'IA per la sua piattaforma di gestione dei contenuti Sitefinity con il rilascio della versione 15.3. L'aggiornamento introduce diverse funzionalità chiave, tra cui servizi IA pacchettizzati con funzioni potenziate da GenAI, ricerca media migliorata tramite IA utilizzando linguaggio naturale, integrazione con Azure AI Translator e capacità di ottimizzazione dei contenuti basate sull'IA.
La piattaforma consente ora ai marketer di creare e gestire contenuti in modo più efficiente grazie a funzionalità come la sintesi dei contenuti, miglioramenti nella scrittura e suggerimenti automatici per i tag. Un'aggiunta notevole è l'integrazione potenziata con i sistemi BI in Sitefinity Insight CDP, che consente agli utenti di esportare dati di marketing in formato Parquet per analisi avanzate.
L'annuncio coincide con il 20° anniversario di Sitefinity nel 2025, evidenziando la sua evoluzione in un moderno CMS aziendale basato su cloud e potenziato dall'IA con supporto per Next.js, rendendolo una delle prime piattaforme SaaS CMS a offrire hosting front-end multi-tecnologia integrato.
Progress (PRGS) ha anunciado mejoras significativas en IA para su plataforma de gestión de contenidos Sitefinity con el lanzamiento de la versión 15.3. La actualización introduce varias funciones clave, incluyendo servicios de IA empaquetados con funciones impulsadas por GenAI, búsqueda de medios mejorada por IA utilizando lenguaje natural, integración con Azure AI Translator y capacidades de optimización de contenido basadas en IA.
La plataforma ahora permite a los marketers crear y gestionar contenido de manera más eficiente a través de funciones como la resumación de contenido, mejoras en la escritura y sugerencias automáticas de etiquetas. Una adición notable es la integración mejorada con sistemas BI en Sitefinity Insight CDP, que permite a los usuarios exportar datos de marketing en formato Parquet para un análisis avanzado.
El anuncio coincide con el 20 aniversario de Sitefinity en 2025, destacando su evolución hacia un moderno CMS empresarial basado en la nube y potenciado por IA con soporte para Next.js, convirtiéndolo en una de las primeras plataformas SaaS CMS en ofrecer hosting front-end multi-tecnología integrado.
Progress (PRGS)는 Sitefinity 콘텐츠 관리 플랫폼에 대한 중요한 AI 개선 사항을 버전 15.3 출시와 함께 발표했습니다. 이번 업데이트는 GenAI 기반 기능을 포함한 패키지 AI 서비스, 자연어를 사용하는 AI 강화 미디어 검색, Azure AI Translator 통합, AI 기반 콘텐츠 최적화 기능 등 여러 주요 기능을 도입합니다.
이 플랫폼은 이제 마케터가 콘텐츠 요약, 작문 개선 및 자동 태그 제안과 같은 기능을 통해 더 효율적으로 콘텐츠를 생성하고 관리할 수 있도록 합니다. 주목할 만한 추가 사항은 Sitefinity Insight CDP의 BI 시스템과의 통합 강화로, 사용자가 고급 분석을 위해 Parquet 형식으로 마케팅 데이터를 내보낼 수 있도록 합니다.
이 발표는 2025년 Sitefinity의 20주년과 일치하며, 현대적인 클라우드 기반의 AI 지원 기업 CMS로의 발전을 강조하고 있으며, Next.js 지원을 통해 통합된 다기술 프론트엔드 호스팅을 제공하는 최초의 SaaS CMS 플랫폼 중 하나가 되었습니다.
Progress (PRGS) a annoncé des améliorations significatives en IA pour sa plateforme de gestion de contenu Sitefinity avec la sortie de la version 15.3. La mise à jour introduit plusieurs fonctionnalités clés, y compris des services IA packagés avec des fonctions alimentées par GenAI, une recherche de médias améliorée par IA utilisant le langage naturel, l'intégration du traducteur Azure AI et des capacités d'optimisation de contenu basées sur l'IA.
La plateforme permet désormais aux marketeurs de créer et de gérer du contenu plus efficacement grâce à des fonctionnalités telles que la synthèse de contenu, des améliorations d'écriture et des suggestions automatiques de balises. Un ajout notable est l'intégration améliorée avec les systèmes BI dans Sitefinity Insight CDP, permettant aux utilisateurs d'exporter des données marketing au format Parquet pour une analyse avancée.
L'annonce coïncide avec le 20ème anniversaire de Sitefinity en 2025, soulignant son évolution vers un CMS d'entreprise moderne basé sur le cloud et alimenté par l'IA avec support pour Next.js, en faisant l'une des premières plateformes SaaS CMS à offrir un hébergement front-end multi-technologie intégré.
Progress (PRGS) hat bedeutende KI-Verbesserungen für seine Sitefinity-Inhaltsverwaltungsplattform mit der Veröffentlichung von Version 15.3 angekündigt. Das Update führt mehrere wichtige Funktionen ein, darunter verpackte KI-Dienste mit GenAI-gestützten Funktionen, KI-verbesserte Mediensuche mit natürlicher Sprache, Integration des Azure AI Translators und KI-basierte Inhalteoptimierungsmöglichkeiten.
Die Plattform ermöglicht es Marketern jetzt, Inhalte effizienter zu erstellen und zu verwalten, dank Funktionen wie Inhaltszusammenfassungen, Schreibverbesserungen und automatisierten Tag-Vorschlägen. Eine bemerkenswerte Ergänzung ist die verbesserte Integration mit BI-Systemen in Sitefinity Insight CDP, die es den Nutzern ermöglicht, Marketingdaten im Parquet-Format für eine erweiterte Analyse zu exportieren.
Die Ankündigung fällt mit dem 20. Jubiläum von Sitefinity im Jahr 2025 zusammen und hebt die Entwicklung zu einem modernen, cloudbasierten, KI-gestützten Unternehmens-CMS mit Next.js-Unterstützung hervor, wodurch es zu einer der ersten SaaS-CMS-Plattformen wird, die integriertes Multi-Technologie-Frontend-Hosting anbietet.
- Integration of advanced AI capabilities enhancing product competitiveness
- Platform modernization with cloud-based architecture and Next.js support
- Expanded functionality through BI systems integration and data export capabilities
- None.
New AI capabilities in latest Progress Sitefinity release accelerate content creation, streamline digital asset management and enhance customer engagement
BURLINGTON, Mass., April 10, 2025 (GLOBE NEWSWIRE) -- Progress (Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest AI innovations in Progress® Sitefinity® content management platform. These enhancements empower marketers to create, manage and optimize content more efficiently, delivering faster, easily personalized digital experiences across multiple touchpoints.
With new AI-powered media search, advanced translation capabilities and intelligent content optimization, Sitefinity helps organizations streamline workflows, improve accuracy and enhance engagement—meeting the growing demands of an AI-driven marketplace.
“AI is revolutionizing what is possible in creating digital content and experiences, and any organizations not using these capabilities will be at a significant competitive disadvantage,” said Loren Jarrett, EVP & GM, Digital Experience, Progress. “Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world.”
Sitefinity 15.3 highlights include:
- Packaged AI Services: Embedded AI, enabling users to leverage customizable GenAI-powered functions to summarize content, improve writing, personalize messages and generate tag suggestions, all within the familiar Sitefinity environment.
- AI-Enhanced Media Search: Search for images using natural language descriptions, enabling faster, more intuitive access to the right visuals.
- Azure AI Translator Integration: Seamlessly integrated AI-powered translation within Sitefinity, promoting greater accuracy and efficiency without relying on manual workflows or external tools.
- AI-Based Content Optimization: In-line AI-driven text enhancements with customizable options for faster, reliable and more effective content refinement.
- Enhanced integration with BI systems in Sitefinity Insight CDP: Users can export a full set of marketing data in the Parquet format to external BI tools or data lakes for sophisticated analysis and application of custom AI models.
“We’re looking forward to the latest AI advancements in Sitefinity and the productivity we’ll gain. The commitment of Progress to continuous innovation has been a game-changer for our team,” said Kathleen Trainor, Executive Director, Tourism Barrie. “The partnership, relationship and collaboration speak volumes – we’ve been happy with Sitefinity and have no reason to change our platform.”
Celebrating 20 years of innovation in 2025, Sitefinity today is a modern cloud-based, AI-powered, enterprise-grade CMS designed for content management, experience composition and personalization. Now with Next.js support, Sitefinity SaaS is one of the first SaaS CMS to offer integrated multi-technology front-end hosting, providing businesses with greater flexibility, upgradeability and extensibility.
Sitefinity 15.3 is available today. For more information, visit https://www.progress.com/sitefinity-cms.
About Progress
Progress (Nasdaq: PRGS) empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop, deploy and manage responsible AI-powered applications and digital experiences with agility and ease. Customers get a trusted provider in Progress, with the products, expertise and vision they need to succeed. Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress. Learn more at www.progress.com.
Progress and Sitefinity are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the US and other countries. Any other trademarks contained herein are the property of their respective owners.
Press Contacts:
Kim Baker
Progress
+1-800-477-6473
pr@progress.com
FAQ
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