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PPG strengthens powder coatings presence in Italy through partnership with SARO/Siccardi

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PPG (NYSE:PPG) announced a strategic partnership with SARO/Siccardi, Italy's largest powder coatings distributor, to strengthen its distribution network in the Italian market. The collaboration aims to enhance customer access to high-quality products and services, combining PPG's global leadership in powder coating technologies with SARO/Siccardi's market knowledge and strong presence. The partnership will provide customers with tailored solutions, technical support, and competitive pricing, while improving service and response times through access to PPG's warehouses, laboratories, and production facilities in Italy.

PPG (NYSE:PPG) ha annunciato una partnership strategica con SARO/Siccardi, il più grande distributore di vernici in polvere in Italia, per rafforzare la sua rete di distribuzione nel mercato italiano. La collaborazione ha l'obiettivo di migliorare l'accesso dei clienti a prodotti e servizi di alta qualità, combinando la leadership globale di PPG nelle tecnologie di verniciatura in polvere con la conoscenza del mercato e la forte presenza di SARO/Siccardi. La partnership offrirà ai clienti soluzioni personalizzate, supporto tecnico e prezzi competitivi, migliorando allo stesso tempo i tempi di servizio e risposta grazie all'accesso ai magazzini, laboratori e impianti di produzione di PPG in Italia.

PPG (NYSE:PPG) anunció una asociación estratégica con SARO/Siccardi, el mayor distribuidor de recubrimientos en polvo de Italia, para fortalecer su red de distribución en el mercado italiano. La colaboración tiene como objetivo mejorar el acceso de los clientes a productos y servicios de alta calidad, combinando el liderazgo global de PPG en tecnologías de recubrimientos en polvo con el conocimiento del mercado y la fuerte presencia de SARO/Siccardi. La asociación proporcionará a los clientes soluciones personalizadas, soporte técnico y precios competitivos, mientras mejora los tiempos de servicio y respuesta a través del acceso a los almacenes, laboratorios e instalaciones de producción de PPG en Italia.

PPG (NYSE:PPG)는 이탈리아 최대 분말 코팅 유통업체인 SARO/Siccardi와 전략적 파트너십을 체결하여 이탈리아 시장에서의 유통망을 강화한다고 발표했습니다. 이번 협업은 PPG의 분말 코팅 기술에 대한 글로벌 리더십과 SARO/Siccardi의 시장 지식 및 강력한 존재감을 결합하여 고객이 고품질 제품과 서비스에 더 쉽게 접근할 수 있도록 하는 것을 목표로 합니다. 이 파트너십을 통해 고객은 맞춤형 솔루션과 기술 지원, 경쟁력 있는 가격을 제공받으며, PPG의 창고, 실험실 및 생산 시설에 대한 접근을 통해 서비스 및 응답 시간도 개선됩니다.

PPG (NYSE:PPG) a annoncé un partenariat stratégique avec SARO/Siccardi, le plus grand distributeur de revêtements en poudre en Italie, afin de renforcer son réseau de distribution sur le marché italien. Cette collaboration vise à améliorer l'accès des clients à des produits et services de haute qualité, en combinant le leadership mondial de PPG dans les technologies de revêtements en poudre avec la connaissance du marché et la forte présence de SARO/Siccardi. Le partenariat offrira aux clients des solutions sur mesure, un support technique et des prix compétitifs, tout en améliorant le service et les délais de réponse grâce à l'accès aux entrepôts, laboratoires et installations de production de PPG en Italie.

PPG (NYSE:PPG) gab eine strategische Partnerschaft mit SARO/Siccardi, dem größten Distributor von Pulverbeschichtungen in Italien, bekannt, um sein Vertriebsnetz auf dem italienischen Markt zu stärken. Die Zusammenarbeit zielt darauf ab, den Kunden den Zugang zu hochwertigen Produkten und Dienstleistungen zu erleichtern, indem PPGs globale Führungsrolle in der Pulverbeschichtungstechnologie mit SARO/Siccardis Marktkenntnis und starker Präsenz kombiniert wird. Die Partnerschaft wird den Kunden maßgeschneiderte Lösungen, technische Unterstützung und wettbewerbsfähige Preise bieten, während sie den Service und die Reaktionszeiten durch den Zugang zu PPGs Lagern, Laboren und Produktionsstätten in Italien verbessert.

Positive
  • Strategic partnership with Italy's largest powder coatings distributor expands market presence
  • Enhanced access to PPG's warehouses, laboratories, and production facilities in Italy
  • Alignment with PPG's sustainability goals as powder coatings are VOC-free and recyclable
Negative
  • None.

Insights

This strategic partnership marks a significant expansion in PPG's Italian powder coatings market presence. The collaboration with SARO/Siccardi, Italy's largest powder coatings distributor, positions PPG to capture a larger share of the $15.5 billion global powder coatings market. The partnership addresses key market demands: improved distribution efficiency, faster customer response times and enhanced technical support.

The powder coatings sector is experiencing robust growth, driven by increasing environmental regulations and manufacturer preferences for sustainable solutions. PPG's focus on VOC-free formulations and reusable overspray aligns with the EU's stringent environmental standards. This move strengthens PPG's competitive position against major players like AkzoNobel and Sherwin-Williams in the lucrative European industrial coatings market.

Collaboration enhances distribution and customer service

PITTSBURGH--(BUSINESS WIRE)-- PPG (NYSE:PPG) today announced a strategic partnership with SARO/Siccardi, the largest distributor of powder coatings in Italy. The collaboration will strengthen PPG’s distribution network for powder coatings in the Italian market and broaden customer access to high-quality products and services.

“Entering a partnership with a customer-focused and respected leader like SARO/Siccardi will accelerate powder growth for PPG,” said Gianfranco Corvi, PPG market manager Italy, Industrial Coatings. “It will leverage PPG’s status as a global leader in powder coating technologies and SARO/Siccardi’s market knowledge and strong presence to provide customers in the region with optimal product protection and an efficient powder buying experience.”

Under the partnership, PPG and SARO/Siccardi will work closely with customers to gain a better understanding of their unique requirements and provide tailored solutions, technical support and competitive pricing.

“We are confident that this partnership will elevate our services to meet the growing demand for powder coatings,” said Justin Epler, PPG general manager, Industrial Coatings, EMEA. “With our advanced powder coating technologies and SARO/Siccardi's extensive distribution network, our customers in Italy will have access to a more comprehensive selection of high-quality products and faster access to our solutions.”

“Access to PPG warehouses, laboratories and production facilities in Italy will improve our customer service and response times,” said Roberto Siccardi, general manager, SARO/Siccardi.

Since 2019, PPG has focused on growing its powder coating business through strategic partnerships and acquisitions, investments in research and development and capital improvements that expand production capacity globally to meet rising demand for more sustainable manufacturing solutions. Powder coatings are generally formulated without solvents that release volatile organic compounds (VOCs) and overspray can be reclaimed and reused. Powder coating technologies are an important part of PPG’s efforts to achieve 50% of sales from sustainably advantaged products and processes by 2030.

To learn more about PPG’s powder coating solutions, visit PPG Industrial Powder Coatings or connect on LinkedIn.

About SARO S.a.s./Siccardi

SARO/Siccardi was founded in 1975 and operated under the Siccardi name until 1986. Today, known as SARO/Siccardi, the company is the largest Italian distributor of powder coatings and related products. The company has built a reputation for delivering high-quality products and exceptional customer service.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.

CATEGORY Industrial Coatings

PG Media Contact:

Alicia Cafardi

Industrial Coatings

+1 412-510-1907

acafardi@ppg.com

www.ppgindustrialcoatings.com

Source: PPG

FAQ

What is PPG's new strategic partnership in Italy for powder coatings?

PPG has partnered with SARO/Siccardi, Italy's largest powder coatings distributor, to strengthen its distribution network and enhance customer service in the Italian market.

How will the SARO/Siccardi partnership benefit PPG's customers in Italy?

The partnership will provide customers with improved access to high-quality products, tailored solutions, technical support, competitive pricing, and faster response times through PPG's local facilities.

What are the environmental benefits of PPG's powder coatings?

PPG's powder coatings are formulated without volatile organic compounds (VOCs) and feature recyclable overspray, contributing to more sustainable manufacturing solutions.

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