PPG appoints Brad Budde as vice president and chief digital officer
PPG has appointed Brad Budde as vice president and chief digital officer, effective Sept. 6. He will report to Irene Tasi, chief growth officer, and will be responsible for enhancing PPG's digital strategy to improve customer engagement. Budde brings over 15 years of experience from Emerson, where he led digital customer experience initiatives. His expertise is expected to contribute to PPG's business growth and digital transformation, focusing on innovative solutions for various markets. PPG reported net sales of $16.8 billion in 2021.
- Brad Budde's appointment is expected to enhance PPG's digital strategy and customer engagement.
- Budde's extensive experience at Emerson in digital solutions may drive business growth.
- None.
PPG appointed
“Brad has a proven track record of developing results-driven digital solutions and customer experiences,” said
Budde joins PPG from Emerson, a Fortune 500 global technology and software company providing innovative solutions for customers in industrial, commercial and residential markets, where he was vice president, digital customer experience. During his more than 15 years at Emerson, he held roles of increasing responsibility, including leading the company’s digital product development roadmaps across Emerson.com and MyEmerson, digital engineering tools, eCommerce, sales enablement, and digital analytics. Prior to Emerson, Budde served as a business manager for a plastics packaging company and started an entrepreneurial venture that manufactured and marketed reusable produce bags for grocery stores.
Budde earned a master of business administration (MBA) in Entrepreneurship from the
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Source: PPG
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