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Insulet Promotes Inclusivity for People with Diabetes through Nintendo® Video Game Animal Crossing™: New Horizons
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Insulet Corporation (NASDAQ: PODD) launches a unique initiative integrating diabetes representation into the video game Animal Crossing: New Horizons. Players can download designs for insulin pump outfits and access Omnipod Bay, a themed island promoting diabetes awareness through playful activities. A recent survey revealed that 94% of people with type 1 diabetes value cultural representation, yet 51% feel underrepresented. The launch event takes place today at 3:00 PM ET, featuring content creators raising funds for JDRF, with Insulet matching donations.
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Launch of diabetes awareness initiative in popular game Animal Crossing, potentially enhancing brand visibility.
Partnership with advocacy organizations like JDRF, raising funds and promoting community engagement.
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ACTON, Mass.--(BUSINESS WIRE)--
Insulet Corporation (NASDAQ: PODD) (Insulet or the Company), the global leader in tubeless insulin pump technology with its Omnipod® brand of products, is celebrating representation and inclusion for the diabetes community through an activation in the popular Nintendo® video game Animal Crossing™: New Horizons. Beginning today, players can download design codes to access custom outfits that let them wear an insulin pump or carry an accessory bag for their diabetes supplies. They can also visit Omnipod Bay, a family-friendly, diabetes-themed island full of adventures, surprises, and experiences which include booths promoting awareness for advocacy organizations like JDRF, Beyond Type 1, Children with Diabetes, and Kyler Cares Foundation.
Three characters on Omnipod Bay. (Photo: Business Wire)
According to a recent survey conducted on behalf of Insulet, 94 percent of people with type 1 diabetes said it’s important to see people with diabetes accurately represented in culture and society. Yet, in the last year, 51 percent of respondents said they rarely or never saw diabetes represented in culture and society.
“Representation of people with diabetes is important to us, so we looked for an opportunity to make diabetes part of everyday culture,” said Lei Mercado, Chief Marketing Officer of Insulet Corporation. “We worked closely with the diabetes community, leading advocacy groups, and gamers to see how we could educate others. Our hope is that the Animal Crossing integration will help people with diabetes feel more included, connected, and seen in a fun and engaging way.”
In addition to selecting one of the outfits, players can visit Omnipod Bay to navigate an obstacle maze, take part in a scavenger hunt, perform in a concert, swim in the A1 Sea (a play on A1c, also known as HbA1c or hemoglobin A1c, which is your average blood sugar levels over the past 3 months), discover a hidden lounge, or snap selfies at one of the other community-inspired sites sprinkled throughout the island.
“My brother and I both live with type 1 diabetes, and we grew up playing video games. If we’d seen this type of diabetes representation in a game as kids, it would have meant so much,” said Aaron Kowalski, Ph.D., CEO, JDRF International. “JDRF is proud to partner with Insulet for this unique experience, and we are excited for the community to explore Omnipod Bay.”
The integration will be revealed today at 3:00 p.m. (Eastern Time) in a livestream event created to fundraise for JDRF, the leading global organization funding type 1 diabetes research. In partnership with JDRF Game2Give™, a program that mobilizes the video game community to raise money toward finding cures, five content creators who live with type 1 diabetes will visit the island, compete in party games, and collect donations while streaming the experience to their respective Twitch channels. Insulet will match a portion of donations made during this event. For more details, tune in on JDRF’s Twitch channel or to make a donation, visit the Tiltify event page.
For more details on the integration and to download the look book with the design codes and directions to the island, visit www.Omnipod.com/OmnipodBay.
*The national survey results are based upon the responses of 1,015 U.S. adults living with type 1 diabetes. Thrivable conducted an online survey on behalf of Insuletbetween Oct. 13 and Oct. 20, 2021, using the Thrivable proprietary Health Panel Database.
About Insulet Corporation:
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit: insulet.com and omnipod.com.
Forward-Looking Statement:
This press release may contain forward-looking statements concerning Insulet's expectations, anticipations, intentions, beliefs, or strategies regarding the future. These forward-looking statements are based on its current expectations and beliefs concerning future developments and their potential effects on Insulet. There can be no assurance that future developments affecting Insulet will be those that it has anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond its control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements, and other risks and uncertainties described in its Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission on February 24, 2021 in the section entitled "Risk Factors," and in its other filings from time to time with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should any of its assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. Insulet undertakes no obligation to publicly update or revise any forward-looking statements.
What is Insulet Corporation's new initiative in Animal Crossing?
Insulet Corporation is launching a diabetes awareness initiative in Animal Crossing, allowing players to wear insulin pump outfits and explore a themed island called Omnipod Bay.
What survey results did Insulet release about diabetes representation?
A recent survey indicated that 94% of people with type 1 diabetes believe cultural representation is important, yet 51% feel rarely or never represented.
When is the launch event for Insulet's initiative?
The launch event for Insulet's initiative in Animal Crossing is scheduled for today at 3:00 PM ET.
How is Insulet supporting diabetes research through this initiative?
Insulet is supporting diabetes research by partnering with JDRF to raise funds during the launch event, matching donations collected.
