PodcastOne (NASDAQ: PODC) Moves Network of Programming to Amazon’s Podcast Hosting Service ART19

Rhea-AI Summary

PodcastOne (NASDAQ: PODC) has announced the migration of its programming network to Amazon's ART19 podcast hosting service. This strategic move aims to streamline hosting capabilities and enhance monetization opportunities across its podcast library. ART19's platform offers advanced tools for dynamic ad insertion, programmatic advertising, and direct sponsorship integrations.

The partnership provides PodcastOne with improved analytics and audience data capabilities, offering deeper insights into listener behavior, demographics, and ad performance. This transition affects PodcastOne's entire portfolio, which includes popular shows like The Adam Carolla Show and The Jordan Harbinger Show. The company currently boasts over 3.5 billion total downloads with a network of 200 top podcasters, reaching over 1 billion listeners monthly across various platforms.

Positive

• Migration to ART19 platform enables new monetization streams and operational efficiencies
• Access to advanced analytics and audience data for better targeting and retention
• Enhanced advertising capabilities through dynamic ad insertion and programmatic advertising
• Large existing reach with 3.5 billion total downloads and 200 top podcasters
• Distribution network reaching over 1 billion listeners monthly

Negative

• None.

Insights

Technology and Media Analyst

PodcastOne's strategic migration to Amazon's ART19 platform marks a significant technological upgrade that could substantially improve its operational efficiency and revenue potential. The integration provides three key competitive advantages:

• Enhanced Monetization Capabilities: ART19's dynamic ad insertion technology enables more sophisticated programmatic advertising and direct sponsorship integrations, potentially increasing revenue per listener through better targeting and inventory management.
• Advanced Analytics Suite: The platform's comprehensive audience data and engagement metrics will allow PodcastOne to optimize content strategy and demonstrate more concrete ROI to advertisers, particularly valuable for their premium shows like The Adam Carolla Show and Court Junkie.
• Operational Streamlining: Consolidating hosting and ad operations into a single platform should reduce operational overhead and improve workflow efficiency.

This partnership also positions PodcastOne strategically within Amazon's growing audio ecosystem. With over 3.5 billion total downloads and a monthly reach of 1 billion listeners, PodcastOne's scale combined with ART19's technology could create significant synergies. The timing is particularly relevant as the podcast advertising market continues to mature and demands more sophisticated targeting and measurement capabilities.

However, this move also represents a calculated risk. While the technological benefits are clear, becoming more deeply integrated with Amazon's ecosystem could affect future flexibility and negotiating leverage. The success of this transition will largely depend on how effectively PodcastOne leverages ART19's tools to enhance advertiser relationships and content creator satisfaction while maintaining its independent market position.

Initiative Drives Operational Efficiencies and Unlocks New Growth Possibilities for Podcasters and Advertisers

LOS ANGELES, Jan. 30, 2025 (GLOBE NEWSWIRE) -- PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it has moved its existing network of programming to hosting service ART19, the podcast distribution and monetization service that lets customers manage content and ad operations in one place. The move streamlines PodcastOne’s hosting capabilities, while driving additional monetization opportunities across its vast library of popular podcasts.

This move will enable PodcastOne to unlock new monetization streams, optimize operations, and deliver even more value to advertisers and content creators alike. ART19’s intuitive interface will allow PodcastOne to enhance its partnerships and facilitate integration of advertiser content into its shows. By leveraging ART19's advanced tools for dynamic ad insertion, PodcastOne can implement programmatic advertising and direct sponsorship integrations. 

"Our transition to Amazon’s ART19 platform represents a game-changing moment for PodcastOne as we continue to enhance the tools and resources available to both podcasters and advertisers," said Kit Gray, President and Co-Founder of PodcastOne. "We’re not only ensuring the stability of our current monetization streams, but unlocking new growth opportunities by leveraging ART19’s cutting-edge technology and advertising opportunities. This move underscores our commitment to innovation and delivering exceptional value to our talent, advertisers, listeners and shareholders."

"PodcastOne is entering a new chapter and stepping into 2025 with best-in-class technology, programming, and monetization," said Ellie Andrews, PodcastOne’s Director of Digital Operations. "The ART19 migration and agreement is a major evolution for PodcastOne and enables us to unlock exciting new partnerships across the industry."

ART19’s advanced analytics and audience data on demographics, engagement metrics and ad performance gives PodcastOne and its roster of top performing podcasts, such as The Adam Carolla Show, The Jordan Harbinger Show, Karma and Chaos and Court Junkie, a deeper understanding of listener behavior, making it easier to strengthen content that attracts, targets and retains advertisers and audiences. 

"At ART19, we’re committed to empowering publishers with technology and monetization, including advertising that is relevant to their content and audiences," said Sean Carr, CEO of ART19. "With the addition of PodcastOne titles, we are amplifying our reach across a terrific new spectrum of personalized audio entertainment, enabling us to offer more meaningful connections between audiences and brands."

"This is an exciting time, as we are bringing together two heritage brands in the podcast industry to create a better experience for our publishers, advertisers and listeners," said Andy Slater, Head of Partnerships for ART19. "PodcastOne was one of the first podcast networks, and ART19 among the first enterprise hosting services. With this partnership, we are looking forward to helping PodcastOne drive growth for their shows, as well as deliver results for advertisers."

ART19 is a podcast hosting service that provides publishers and advertisers with full control of their audio experience to better serve listeners. With a robust suite of publishing, distribution, monetization and reporting tools, ART19 provides end-to-end solutions that allow podcast creators to connect with brands and develop measurable campaigns.

PodcastOne’s full roster of top ranked podcasts includes programming across genres such as news, comedy, true crime, sports and society and culture, with shows such as Barely Famous, The Bitch Bible, LadyGang, Gals on the Go, The Prosecutors, Court Junkie, Cold Case Files, I Survived and Varnamtown. 

About PodcastOne
PodcastOne (NASDAQ: PODC) is a leading podcast platform that provides creators and advertisers with a full 360-degree solution in sales, marketing, public relations, production and distribution. PodcastOne has over 3.5 billion total downloads with a community of 200 top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E's Cold Case Files, and Varnamtown. PodcastOne has built a distribution network reaching over 1 billion listeners a month across all channels, including its majority shareholder, LiveOne (NASDAQ: LVO), as well as Spotify, Apple Podcasts, iHeartRadio, Samsung and over 150 shows exclusively available in Tesla vehicles. PodcastOne is also the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts. For more information, visit www.podcastone.com and follow us on Facebook, Instagram, YouTube and X at @podcastone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s and PodcastOne’s ability to consummate any proposed financing, acquisition, merger, distribution or other transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne’s ability to continue as a going concern; PodcastOne’s ability to attract, maintain and increase the number of its listeners; PodcastOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; PodcastOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of PodcastOne, LiveOne and/or LiveOne’s other subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in PodcastOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, PodcastOne’s Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024, filed with the SEC on November 14, 2024, and in PodcastOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and PodcastOne disclaims any obligation to update these statements, except as may be required by law. PodcastOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
310.246.4600
Susan@Guttmanpr.com

IR Contact:
Chris Donovan
914-352-5853
PODC@mzgroup.us  

FAQ

What benefits will PODC gain from moving to Amazon's ART19 platform?

PODC will gain streamlined hosting capabilities, new monetization opportunities, advanced analytics, dynamic ad insertion, and programmatic advertising capabilities through ART19's platform.

How many downloads and podcasters does PODC currently have in 2025?

PodcastOne has over 3.5 billion total downloads and a network of 200 top podcasters.

What is PODC's current monthly listener reach across all channels?

PodcastOne reaches over 1 billion listeners monthly across all distribution channels.

Which major shows are part of PODC's podcast network?

PODC's network includes shows like The Adam Carolla Show, The Jordan Harbinger Show, Karma and Chaos, Court Junkie, Barely Famous, and The Bitch Bible.

How will the ART19 migration affect PODC's advertising capabilities?

The migration will enable PODC to implement dynamic ad insertion, programmatic advertising, and direct sponsorship integrations, while providing better audience targeting through advanced analytics.