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Business Owners Optimistic on National and Local Economy

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PNC's latest semi-annual survey of small and mid-sized business owners reveals sustained optimism across multiple economic dimensions. 78% of business owners are optimistic about their own business prospects, near the 23-year survey high of 79%. The national economic outlook remains strong with 50% of owners expressing optimism, just below the survey-high of 56%, while 56% are optimistic about their local economy.

Key findings show 65% of businesses expect increasing sales in the next six months, with 57% anticipating higher profits. However, inflation remains a significant concern, with 43% of owners extremely concerned. Notable trends include: 53% planning price increases, reduced hiring expectations at 15%, record-high inventory increase predictions at 42%, and 26% forecasting lower cash reserves next year.

Il recente sondaggio semestrale di PNC tra i proprietari di piccole e medie imprese rivela un ottimismo costante su più dimensioni economiche. Il 78% dei proprietari di imprese è ottimista riguardo alle proprie prospettive aziendali, vicino al massimo storico di 23 anni del 79%. Le prospettive economiche nazionali rimangono solide, con il 50% dei proprietari che esprime ottimismo, appena sotto il massimo del sondaggio del 56%, mentre il 56% è ottimista riguardo alla propria economia locale.

I risultati chiave mostrano che il 65% delle imprese prevede un aumento delle vendite nei prossimi sei mesi, con il 57% che anticipa profitti più elevati. Tuttavia, l'inflazione rimane una preoccupazione significativa, con il 43% dei proprietari estremamente preoccupati. Tra le tendenze notevoli ci sono: il 53% che pianifica aumenti di prezzo, aspettative di assunzione ridotte al 15%, previsioni record di aumento dell'inventario al 42%, e il 26% che prevede riserve di liquidità inferiori per l'anno prossimo.

La última encuesta semestral de PNC entre propietarios de pequeñas y medianas empresas revela un optimismo sostenido en múltiples dimensiones económicas. El 78% de los propietarios de negocios es optimista sobre sus propias perspectivas comerciales, cerca del máximo histórico de 23 años del 79%. Las perspectivas económicas nacionales siguen siendo sólidas, con el 50% de los propietarios expresando optimismo, justo por debajo del máximo de la encuesta del 56%, mientras que el 56% es optimista sobre su economía local.

Los hallazgos clave muestran que el 65% de las empresas espera un aumento en las ventas en los próximos seis meses, con el 57% anticipando mayores ganancias. Sin embargo, la inflación sigue siendo una preocupación significativa, con el 43% de los propietarios extremadamente preocupados. Las tendencias notables incluyen: el 53% planeando aumentos de precios, expectativas de contratación reducidas al 15%, predicciones de aumento de inventario récord del 42%, y el 26% pronosticando menores reservas de efectivo para el próximo año.

PNC의 최신 반기 조사는 중소기업 소유자들 사이에서 여러 경제적 차원에 걸쳐 지속적인 낙관론을 드러냅니다. 78%의 기업 소유자가 자신의 비즈니스 전망에 대해 낙관적이며, 이는 23년 조사 역사상 최고치인 79%에 가까운 수치입니다. 국가 경제 전망은 여전히 강력하며, 50%의 소유자가 낙관적인 의견을 나타내고 있습니다, 이는 조사 최고치인 56%에 약간 미치지 못하는 수치입니다. 또한 56%는 지역 경제에 대해 낙관적입니다.

주요 발견 사항은 65%의 기업이 향후 6개월간 매출 증가를 예상하고, 57%는 더 높은 수익을 예상하고 있습니다. 그러나 인플레이션은 여전히 중요한 우려 사항으로, 43%의 소유자가 매우 걱정하고 있습니다. 주목할 만한 추세로는: 53%이 가격 인상을 계획하고 있으며, 15%는 고용 기대치를 줄이고, 42%는 기록적인 재고 증가를 예상하고 있으며, 26%는 내년 현금 보유량이 줄어들 것으로 예측하고 있습니다.

Le dernier sondage semestriel de PNC auprès des propriétaires de petites et moyennes entreprises révèle un optimisme soutenu sur plusieurs dimensions économiques. 78% des propriétaires d'entreprises sont optimistes quant à leurs propres perspectives commerciales, proche du plus haut historique de 23 ans de 79%. Les perspectives économiques nationales restent solides, avec 50% des propriétaires exprimant de l'optimisme, juste en dessous du record de 56%, tandis que 56% sont optimistes quant à leur économie locale.

Les principales conclusions montrent que 65% des entreprises s'attendent à une augmentation des ventes au cours des six prochains mois, avec 57% anticipant des bénéfices plus élevés. Cependant, l'inflation reste une préoccupation majeure, avec 43% des propriétaires extrêmement inquiets. Parmi les tendances notables, on trouve : 53% prévoyant des hausses de prix, des attentes d'embauche réduites à 15%, des prévisions record d'augmentation des stocks à 42%, et 26% prévoyant des réserves de liquidités plus faibles pour l'année prochaine.

Die neueste halbjährliche Umfrage von PNC unter kleinen und mittelständischen Unternehmen zeigt anhaltenden Optimismus in mehreren wirtschaftlichen Dimensionen. 78% der Unternehmensinhaber sind optimistisch bezüglich ihrer eigenen Geschäftsaussichten, nahe dem 23-jährigen Umfragehoch von 79%. Die nationale Wirtschaftsaussicht bleibt stark, wobei 50% der Inhaber Optimismus äußern, knapp unter dem Umfragehoch von 56%, während 56% optimistisch über ihre lokale Wirtschaft sind.

Wichtige Ergebnisse zeigen, dass 65% der Unternehmen in den nächsten sechs Monaten mit steigenden Verkäufen rechnen, wobei 57% höhere Gewinne erwarten. Die Inflation bleibt jedoch eine bedeutende Sorge, da 43% der Inhaber äußerst besorgt sind. Bemerkenswerte Trends umfassen: 53% planen Preiserhöhungen, reduzierte Einstellungserwartungen bei 15%, rekordverdächtige Vorhersagen für einen Anstieg des Inventars bei 42% und 26% prognostizieren niedrigere Bargeldreserven für das nächste Jahr.

Positive
  • 78% business optimism rate near 23-year high
  • 65% expect sales increase in next 6 months
  • 57% anticipate profit growth
  • 42% predict inventory increase (survey high)
  • Higher revenue businesses show stronger optimism and sales expectations
Negative
  • 26% expect declining cash reserves (up from 7% year ago)
  • Only 15% plan to hire (down from 21% year ago)
  • 43% extremely concerned about inflation
  • Local economy optimism dropped to 56% from 63% year ago
  • 53% planning price increases due to cost pressures
  • 78% of small and mid-sized business owners are optimistic about prospects for their own business, near the 23-year survey high mark of 79% recorded a year ago.
  • Half of owners are optimistic about the national economy, just under the survey-high level of 56% recorded last fall.
  • 56% are optimistic about their local economy, compared to 62% six months ago.

PITTSBURGH, March 3, 2025 /PRNewswire/ -- PNC's latest semi-annual survey of small and mid-sized business owners, which concluded Feb. 4, indicates sustained optimism not just for their own businesses, but for the national and local economies as well.

Nearly eight in 10 (78%) business owners are optimistic about prospects for their own business, little changed from last fall (76%) and near the all-time high (79%) for the survey, recorded a year ago.

Now in its 23rd year, the survey found 50% of owners are optimistic about the national economy hovering just under the survey-high levels recorded last fall (56%) and spring (55%), while a majority (56%) are optimistic about their local economy – a drop from the survey-high mark measured a year ago (63%).

 "The latest results from PNC's survey of small and mid-sized businesses demonstrate the U.S. economy remains in solid shape in the spring of 2025, with continued strong demand and a good labor market," said Gus Faucher, Chief Economist of the PNC Financial Services Group.

Higher revenue businesses are among those more likely to be optimistic about the national and local economy as well as prospects for their own business. This same tier of business owners is most likely to anticipate increasing sales in the coming months and to expect to see an increase in profits in the next six months.

"Demand from both consumers and businesses is increasing, driving solid gains in revenue and profit across industries. The U.S. economy should continue to expand through the rest of this year and into 2026, supporting small and mid-sized businesses," Faucher said.

Zooming out, the overall portion of business owners expecting increasing sales in the coming six months is unchanged since fall (65%) and up from last spring (55%). In parallel, profit expectations for the next six months remain steady with a majority (57%) expecting an increase, matching the reading last fall and near the level from a year ago (52%).

Manufacturing and construction sector businesses are among those most likely to expect sales increases while services businesses are least likely to expect an increase.

Other findings in the survey include:

  • Inflation Concern Continues: Inflation is the predominant concern among business risks for owners, with more than four in 10 (43%) extremely concerned, unchanged from six months ago and more than double the level from last spring (20%).
  • Prices Down from Peak: Just over half (53%) of business owners plan to increase prices in the next six months, a drop from last fall (61%) and approaching the level from a year ago (47%). Among businesses expecting to increase customer prices, two in 10 (20%) plan to raise them by 5% or more, about half as many as last fall (38%).
  • Holding off on Hiring: Fewer than two in 10 (15%) business owners expect to increase the number of full-time employees in the next six months, similar to the level last fall (18%) and significantly less than a year ago (21%).
  • Stocking Up: The portion of business leaders predicting an increase in inventory in the next six months is at a survey high (42%), similar to last fall (41%) and up from (34%) a year ago.
  • Forecasting Fall in Cash Reserves: A quarter (26%) of business owners are expecting their cash reserves to be lower next year than they are now, up significantly from last fall (17%) and a year ago (7%).

The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

Methodology 
The PNC Economic Outlook survey was conducted by telephone from 1/2/2025 to 2/4/2025, among small and mid-sized business owners/leaders with self-reported revenue of $100,000 to $250 million. 500 interviews were conducted nationally. Sampling error for the nationwide results is +/- 4.4% at the 95% confidence level. The survey was conducted by Artemis Strategy Group (www.ArtemisSG.com), a communications strategy research firm specializing in brand positioning and policy issues. The firm provides communications research and consulting to a range of public and private sector clients. DISCLAIMER: This report was prepared for general information purposes only and is not intended as specific advice or recommendations. Any reliance upon this information is solely and exclusively at your own risk. NOTE: The sum of percentages may not add to the total due to rounding.

CONTACT:

Kristen Pillitteri
(412) 762-4550
media.relations@pnc.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/business-owners-optimistic-on-national-and-local-economy-302389381.html

SOURCE The PNC Financial Services Group, Inc.

FAQ

What percentage of business owners are optimistic about their business prospects in PNC's 2025 survey?

78% of business owners are optimistic about their business prospects, nearly matching the 23-year survey high of 79%.

How many PNC-surveyed businesses plan to increase prices in the next six months?

53% of businesses plan to increase prices, down from 61% last fall, with 20% planning increases of 5% or more.

What are the hiring expectations for businesses according to PNC's 2025 survey?

Only 15% of businesses expect to increase full-time employees in the next six months, down from 21% a year ago.

How has inflation concern changed in PNC's latest business survey?

43% of businesses are extremely concerned about inflation, unchanged from six months ago but more than double from last spring's 20%.

What percentage of businesses in PNC's survey expect their cash reserves to decrease?

26% of businesses expect lower cash reserves next year, up significantly from 17% last fall and 7% a year ago.

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