POP MART: Unveiling an Innovative Retail Experience at the Louvre
POP MART has opened a groundbreaking store in the Louvre on July 27, 2024, marking its first art gallery-style retail format. Located in the Carrousel du Louvre, the store blends classical and contemporary art, featuring French-inspired architecture and exclusive releases like SKULLPANDA PERMEATE and Labubu's Artistic Quest. This strategic move enhances POP MART's global stature and supports its European expansion.
The store's design incorporates French classical elements with a monochrome palette and unique product displays. It showcases the return of THE MONSTERS Art series and hosted a fan signing event with SKULLPANDA artist Xiong Miao. This opening complements POP MART's existing Parisian locations and aligns with the brand's broader European strategy, following successful launches in the UK, Italy, and the Netherlands.
POP MART ha inaugurato un negozio innovativo nel Louvre il 27 luglio 2024, segnando il suo primo formato di vendita al dettaglio in stile galleria d'arte. Situato nel Carrousel du Louvre, il negozio unisce arte classica e contemporanea, presentando un'architettura ispirata alla Francia e lanci esclusivi come SKULLPANDA PERMEATE e La ricerca artistica di Labubu. Questa mossa strategica accresce la statura globale di POP MART e sostiene la sua espansione europea.
Il design del negozio incorpora elementi classici francesi con una palette monocromatica e esposizioni uniche dei prodotti. Presenta il ritorno della serie THE MONSTERS Art e ha ospitato un evento di firma autografi con l'artista SKULLPANDA Xiong Miao. Questa apertura completa le esistenti sedi parigine di POP MART e si allinea con la strategia europea più ampia del marchio, dopo i successi nel Regno Unito, in Italia e nei Paesi Bassi.
POP MART ha inaugurado una tienda innovadora en el Louvre el 27 de julio de 2024, marcando su primer formato de venta al por menor de estilo galería de arte. Ubicada en el Carrousel du Louvre, la tienda combina arte clásico y contemporáneo, con una arquitectura inspirada en Francia y lanzamientos exclusivos como SKULLPANDA PERMEATE y la Búsqueda Artística de Labubu. Este movimiento estratégico mejora la estatura global de POP MART y apoya su expansión en Europa.
El diseño de la tienda incorpora elementos clásicos franceses con una paleta monocromática y exhibiciones de productos únicas. Presenta el regreso de la serie THE MONSTERS Art y organizó un evento de firma de autógrafos con el artista de SKULLPANDA, Xiong Miao. Esta apertura complementa las ubicaciones parisinas existentes de POP MART y está alineada con la estrategia europea más amplia de la marca, tras lanzamientos exitosos en el Reino Unido, Italia y los Países Bajos.
POP MART는 2024년 7월 27일 루브르에서 혁신적인 매장을 열었으며, 이는 미술관 스타일의 첫 번째 소매 형식을 의미합니다. 루브르 카루젤에 위치한 이 매장은 고전 및 현대 예술을 혼합하며, 프랑스 영감을 받은 건축과 SKULLPANDA PERMEATE 및 라부부의 예술적 탐구와 같은 독점 출시를 선보입니다. 이 전략적 접근은 POP MART의 글로벌 위상을 높이고 유럽 확장을 지원합니다.
매장 디자인은 프랑스 고전 요소와 단색 팔레트를 결합하여 독특한 제품 진열을 선보입니다. THE MONSTERS Art 시리즈의 귀환을 보여주며, SKULLPANDA 아티스트 시옹 미아오와의 팬 사인회 이벤트도 개최했습니다. 이번 오프닝은 팝마트의 기존 파리 매장을 보완하며, 영국, 이탈리아, 네덜란드에서의 성공적인 런칭에 이어 브랜드의 더 넓은 유럽 전략과 일치합니다.
POP MART a ouvert un magasin révolutionnaire au Louvre le 27 juillet 2024, marquant son premier format de vente au détail de style galerie d'art. Situé au Carrousel du Louvre, le magasin allie art classique et contemporain, mettant en avant une architecture inspirée de la France et des lancements exclusifs tels que SKULLPANDA PERMEATE et la quête artistique de Labubu. Ce mouvement stratégique renforce la stature mondiale de POP MART et soutient son expansion européenne.
Le design du magasin intègre des éléments classiques français avec une palette monochrome et des présentations de produits uniques. Il met en avant le retour de la série THE MONSTERS Art et a accueilli un événement de signature avec l'artiste SKULLPANDA Xiong Miao. Cette ouverture complète les emplacements parisiens existants de POP MART et s'aligne avec la stratégie européenne plus large de la marque, suite aux lancements réussis au Royaume-Uni, en Italie et aux Pays-Bas.
POP MART hat am 27. Juli 2024 einen bahnbrechenden Laden im Louvre eröffnet, der sein erstes Einzelhandelsformat im Stil einer Kunstgalerie markiert. Der im Carrousel du Louvre gelegene Laden verbindet klassische und zeitgenössische Kunst mit einer von Frankreich inspirierten Architektur und exklusiven Angeboten wie SKULLPANDA PERMEATE und Labubus Künstlerische Quest. Diese strategische Entscheidung verbessert die globale Stellung von POP MART und unterstützt die europäische Expansion.
Das Design des Ladens integriert französische klassische Elemente mit einer monochromen Farbpalette und einzigartigen Produktpräsentationen. Es zeigt die Rückkehr der THE MONSTERS Art-Serie und veranstaltete ein Signier-Event mit dem SKULLPANDA-Künstler Xiong Miao. Diese Eröffnung ergänzt die bestehenden Standorte von POP MART in Paris und passt zur breiteren europäischen Strategie der Marke, nach erfolgreichen Eröffnungen im Vereinigten Königreich, in Italien und den Niederlanden.
- Opening of first store in the Louvre, enhancing global brand visibility
- Strategic location near the Louvre's secondary entrance, potentially increasing foot traffic
- Exclusive product releases to commemorate the store opening
- Expansion of European presence with new stores in Milan and Amsterdam
- None.
The opening ceremony, attended by Wang Ning, Founder and CEO of POP MART International Group, took place during the highly anticipated period, enhancing the store's visibility. Wang Ning stated, "Opening our store at the Louvre is a significant milestone, enhancing POP MART's global stature and credibility. Recognition from the Louvre supports our European expansion." This launch marks a key moment in POP MART's European strategy and adds a distinctive retail experience to
Louvre Store Where Art Meets Innovative Retail
The Louvre, a premier museum on
The store features the return of classical product series THE MONSTERS Art, inspired by timeless masterpieces. On opening day, the store also surprised the visitors with the global exclusive SKULLPANDA PERMEATE. It is noteworthy that SKULLPANDA artist Xiong Miao made her debut visit to
Strengthening Europe Presence Through
The opening of POP MART's Louvre store marks a significant step in its European strategy, complementing its presence with four key Parisian locations: Opéra, Pompidou, Galeries Lafayette, and now the Louvre. The store, along with others in
Since opening its first French store in
Following its European debut in
About POP MART
POP MART has been capturing the hearts of collectors around the world since 2010 with their designer toys and unique toy figures, often designed by well-known artists. With strong visibility on social media and a growing number of physical stores and online outlets, POP MART has built a global fan base. The company represents amazing artists from around the world. Their collection includes dozens of iconic characters, such as MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more.
The brand currently has more than 500 stores in the capitals of more than 30 countries as well as 2,300 Robo Shops (blind box vending machines). In 2023, international markets accounted for
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SOURCE POP MART
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