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Playa Hotels & Resorts Partners With Travel Advisors to Honor Heroes During Travel Agent Appreciation Month

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Playa Hotels & Resorts (NASDAQ: PLYA) celebrates National Travel Agent Day on May 6, 2020, by launching a month-long campaign to appreciate travel advisors. This initiative features the 'Heroes Service From the Heart' program, gifting 31 vacations to first responders. Additionally, Playa's '#TomorrowConfirmed' operation aims to support travel advisors with virtual events and promotions amidst industry challenges. The company operates 23 all-inclusive resorts across Mexico and the Caribbean, including Hyatt Zilara and Hilton brands, and is currently offering special rates for agents.

Positive
  • Launch of 'Heroes Service From the Heart' to honor first responders.
  • Promotion of '#TomorrowConfirmed' to support travel advisors.
  • Offering 'Once-in-a-Lifetime Rates' on agent site.
Negative
  • None.

FORT LAUDERDALE, Fla., May 06, 2020 (GLOBE NEWSWIRE) -- Playa Hotels & Resorts (NASDAQ: PLYA, Playa), the leading owner and operator of all-inclusive resorts across Mexico and throughout the Caribbean, is celebrating the crucial role travel advisors play in the success of the hospitality industry. Launching on Travel Agent Appreciation Day (May 6, 2020) with a special video tribute (https://youtu.be/KBxeN81q93s), Playa will spend the month of May celebrating travel advisors and, while partnering with select travel advisors, honoring heroes in local communities across North America.   

Playa’s Heroes Service From the Heart campaign affords top-performing travel advisors throughout North America the opportunity to gift Playa vacations to deserving first responders within their own communities who have been risking their lives for the safety of others. One vacation will be gifted each day in May for a total of 31 four-night stays for two—with private airport transfers and a $25 credit towards an excursion sponsored by Discova—at any Playa resort (excluding Sanctuary Cap Cana), valid from August 1, 2020 – December 15, 2021.

“May 6 is National Travel Agent Day,” stated Howard Tanenbaum, Playa Hotels & Resorts Senior Vice President of Sales. “However, we feel one day is not enough to celebrate all the professional travel advisors who have worked hundreds if not thousands of hours to book and rebook destination weddings, groups, honeymoons, couples’ trips and family vacations. We think it’s going to take a full month to properly recognize these remarkable efforts.”

In addition to Heroes Service From the Heart, Playa has kicked off what the company is referring to as its #TomorrowConfirmed operation, taking into consideration the trying state of the travel industry and its bright future ahead. These special agent-directed initiatives will include virtual town halls, surprise meal deliveries, raffles, surprise phone calls with Playa executives and more.

“With travel being upended for so many months, we want our travel partners to understand tomorrow is confirmed,” explained Kevin Froemming, Playa Hotels & Resorts Executive Vice President and Chief Commercial Officer. “Our travel advisors have been outstanding in responding to the tremendous amount of questions and concerns that guests have about future travel,” Froemming added.

With 19 award-winning resorts, Playa’s portfolio offers travel advisors a range of options when booking their clients’ all-inclusive vacations, meetings and incentives. The company is currently promoting Once-in-a-Lifetime Rates on their agent site, agentcashplus.com.

For more information on Playa Hotels & Resorts, visit PlayaResorts.com.

About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V. (“Playa”) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio consisting of 23 resorts (8,690 rooms) located in Mexico, Jamaica, and the Dominican Republic. In Mexico, Playa owns and manages Hyatt Zilara Cancun, Hyatt Ziva Cancun, Panama Jack Resorts Cancun, Panama Jack Resorts Playa del Carmen, Hilton Playa del Carmen an All-Inclusive Resort, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. In Jamaica, Playa owns and manages Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Dunn’s River Beach Resort, Jewel Grande Montego Bay Resort & Spa, Jewel Runaway Bay Beach & Golf Resort and Jewel Paradise Cove Beach Resort & Spa. In the Dominican Republic, Playa owns and manages Hyatt Ziva Cap Cana, Hyatt Zilara Cap Cana, Hilton La Romana an All-Inclusive Family Resort and Hilton La Romana an All-Inclusive Adult Resort. Playa also owns four resorts in Mexico and the Dominican Republic that are managed by a third party and Playa manages the Sanctuary Cap Cana, in the Dominican Republic.

Media Contact:
Playa Hotels & Resorts
Press@playaresorts.com

FAQ

What is Playa Hotels & Resorts' new campaign related to travel agents?

Playa Hotels & Resorts is launching a month-long appreciation campaign for travel advisors, starting on National Travel Agent Day, May 6, 2020.

How many vacations will Playa Hotels & Resorts give away to first responders?

Playa will gift a total of 31 four-night stays to deserving first responders in May 2020.

What special initiatives are included in Playa's '#TomorrowConfirmed' operation?

The '#TomorrowConfirmed' operation includes virtual town halls, surprise meal deliveries, and raffles to support travel advisors.

What types of resorts does Playa Hotels & Resorts operate?

Playa operates 23 all-inclusive resorts located in Mexico, Jamaica, and the Dominican Republic.

What special offers are available for travel agents at Playa?

Playa is promoting 'Once-in-a-Lifetime Rates' on their dedicated agent website.

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