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Plus Products Partners with Eaze to Launch Limited-Edition, Co-Branded Cannabis Gummy in California

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Plus Products Inc. (OTCQX: PLPRF) partners with Eaze Technologies to introduce a limited-edition cannabis gummy, the CIRCLES x PLUS Pink Lemonade gummy, containing 5mg THC. This collaboration aims to leverage PLUS’s reputation for high-quality edibles, with PLUS being the top-selling edibles brand on Eaze for three years. Eaze, a leading cannabis delivery marketplace in California, has achieved over 7 million deliveries. The product is now available at licensed retailers in California and online.

Positive
  • Partnership with Eaze expected to enhance brand visibility and product reach.
  • PLUS has sold over 100 million cannabis gummies, indicating strong market presence.
  • Eaze is one of California’s largest delivery marketplaces, providing substantial distribution potential.
Negative
  • None.

SAN MATEO, Calif., March 31, 2021 (GLOBE NEWSWIRE) -- Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) (the “Company” or “PLUS”), a cannabis and hemp branded products company in the U.S., today announced that it is partnering with Eaze Technologies (“Eaze”), one of California’s largest delivery marketplaces for legal cannabis, to launch a co-branded, limited-edition cannabis gummy.

Highlights

  • Eaze, a cannabis delivery marketplace in California with over 7 million completed deliveries1, teamed up with PLUS, which has sold over 100 million cannabis gummies2, for a limited-edition collaboration. This pairing is expected to deliver the high quality, consistent and great-tasting edibles experience for which PLUS is known to the Eaze CIRCLES brand in its first edible product.
  • The CIRCLES x PLUS gummy will be a Pink Lemonade flavored hybrid blend containing 5mg of THC per gummy.
  • PLUS has been the top-selling edibles brand on Eaze for the last three consecutive years, and had two of the platform’s top 5 best-selling SKUs across all categories in 20203.

“We are ecstatic to be able to launch a product with Eaze,” stated Jake Heimark, Co-founder and CEO of PLUS. “Not only is Eaze one of the largest cannabis delivery marketplaces in California, but, like PLUS, Eaze came from humble beginnings in the Bay Area before growing into a staple of the California cannabis market. We look forward to leveraging our best-in-class gummy manufacturing experience to work with a company so deeply embedded in the California cannabis marketplace.”

“PLUS is one of Eaze’s oldest partners, and the brand is synonymous with innovation and product quality,” said Rogelio Choy, CEO of Eaze. “For our initial CIRCLES edible product, we've taken our most popular vape flavor and worked with PLUS to recreate that experience in gummy form.”

1)   According to internal Eaze sales data
2)   According to Headset.io from January 2018 through December 2020
3)   According to internal Eaze sales data

Availability

California THC: PLUS and its family of cannabis-infused edible brands are currently available in licensed retailers across the state of California and online at shop.plusproductsthc.com.

Nevada THC: PLUS cannabis-infused gummies are currently available in licensed retailers throughout Las Vegas.

National Hemp CBD: PLUS 100% Hemp CBD-infused gummies are available for purchase in 43 states across the country at plusproducts.com.

About PLUS

PLUS is a hemp and cannabis food company focused on using nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experiences. PLUS is headquartered in San Mateo, CA.

About Eaze

Eaze delivers good with the goods. As California’s largest legal cannabis marketplace, we bring enjoyment and convenience to our customers, break down barriers to access, and cultivate community in everything we do. With over seven million cannabis deliveries to-date, we are committed to creating a more diverse and sustainable industry through our Momentum business accelerator and Social Equity Partners Program. www.eaze.com.

For further information contact:

Jake Heimark
CEO & Co-founder
ir@plusproducts.com

Investors:

Cole Stewart
Investor Relations
Cole@plusproducts.com
Tel +1 213.282.6987

Media:

plus@mattio.com
Mattio Communication

The CSE does not accept responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements:

This press release includes statements containing certain “forward-looking information” within the meaning of applicable securities law (each, a “forward-looking statement”). Forward-looking statements are frequently characterized by words such as “plan”, “continue”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”, “will”, “potential”, “proposed” and other similar words, or statements that certain events or conditions “may” or “will” occur and include, but are not limited to, statements relating to: the expectation the pairing of PLUS and Eaze (the “Companies”) will deliver the high quality, consistent and great-tasting edibles experience that PLUS is known for to the CIRCLES brand in its first edible product; the extent to which, if at all, the Companies are successful in leveraging PLUS’s best-in-class gummy manufacturing experience; the extent to which, if at all, the Companies are able to recreate Eaze’s Pink Lemonade vape flavor in gummy form.

These forward-looking statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this press release. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. These risks include, but are not limited to, the success of the Company’s investments, the ability to retain key personnel, the ability to continue investing in infrastructure to support growth, the ability to obtain financing on acceptable terms, the continued quality of the Company’s products, customer experience and retention, the continued development of adult-use sales channels, managements estimation of consumer demand in in jurisdictions where the Company exports, expectations of future results and expenses, the availability of additional capital to complete capital projects and facilities improvements, the ability to expand and maintain distribution capabilities, the impact of competition, the ability of the Company to implement initiatives and the possibility for changes in laws, rules, and regulations in the industry.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f6a870b8-b651-4c41-b516-0ed1ed0e3df4


FAQ

What is the new product launched by Plus Products and Eaze?

Plus Products and Eaze launched a limited-edition cannabis gummy called CIRCLES x PLUS Pink Lemonade, containing 5mg THC.

What is the significance of the partnership between Plus Products and Eaze?

The partnership aims to leverage PLUS’s reputable gummy manufacturing expertise and Eaze’s extensive delivery network in California.

How has Plus Products performed in the cannabis edibles market?

PLUS has been the top-selling edibles brand on Eaze for the last three years, selling over 100 million gummies.

Where can consumers buy the new Plus Products gummy?

The CIRCLES x PLUS gummy is available at licensed retailers across California and online.

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