Planet Fitness Promotes Jamie Medeiros to Chief Brand Officer

Rhea-AI Summary

Planet Fitness has promoted Jamie Medeiros, a 22-year veteran of the company, to Chief Brand Officer. Medeiros will oversee brand strategy and marketing initiatives, reporting directly to CEO Chris Rondeau. Her extensive experience includes significant marketing campaigns like 'Lift Things' and 'No Gymtimidation,' which have enhanced the brand's visibility. As of June 30, 2022, Planet Fitness boasted 16.5 million members across 2,324 locations. The company aims to promote a welcoming fitness environment through its 'Judgement Free Zone®' philosophy.

Positive

• Jamie Medeiros' promotion signifies leadership continuity and brand marketing expertise.
• The company has successfully increased membership to 16.5 million as of June 30, 2022.
• Strong brand positioning with successful marketing campaigns enhances competitive advantage.

Negative

• None.

22-Year Company Veteran to Lead Marketing and Continue to Strengthen Planet Fitness' Position as the Affordable Leader in Health & Fitness

HAMPTON, N.H., Aug. 9, 2022 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), today announced that Jamie Medeiros, Vice President of National Marketing, has been promoted to Chief Brand Officer. Ms. Medeiros, a 22-year Company veteran, will lead the brand strategy and work collaboratively with agencies and across the organization to ensure the brand vision comes to life through national and local marketing strategy, creative, brand marketing sponsorships and activations, and social media. She will report directly to Chris Rondeau, Chief Executive Officer.

"Jamie has played a pivotal role in developing and leading the breakthrough national marketing campaigns that have built our brand over the past two decades, including iconic advertising campaigns like 'Lift Things' and 'No Gymtimidation,' along with pillar marketing sponsorships like our New Year's Eve celebration in Times Square," said Chris Rondeau, Chief Executive Officer. "She brings tremendous brand marketing leadership experience and institutional knowledge to this role, in addition to her strong ability to collaborate internally, with franchisees, and agency partners. I am confident that Jamie will continue to drive impactful results and strengthen our position as a leader in health and fitness."

Ms. Medeiros joined Planet Fitness in 2000, where she worked at the front desk in the Company's third location before transitioning to the Planet Fitness corporate marketing team. Throughout her tenure, she has held roles of increasing responsibility, with her most recent position being Vice President of National Marketing. Ms. Medeiros has been instrumental in developing and refining Planet Fitness' marketing strategy and differentiated 'Judgement Free' positioning in the fitness industry, which has helped grow the brand and increase membership to 16.5 million members and 2,324 stores today.

"It's been an honor to help build the Planet Fitness brand, and I'm thrilled to have the opportunity to lead marketing in this new role," said Ms. Medeiros. "I truly believe the best is yet to come and look forward to motivating and inspiring people to get moving and to make their health and wellness a priority, through our differentiated positioning and approach to affordable fitness."

About Planet Fitness 

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2022, Planet Fitness had 16.5 million members and 2,324 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

 

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SOURCE Planet Fitness, Inc.

FAQ

Who has been promoted to Chief Brand Officer at Planet Fitness?

Jamie Medeiros has been promoted to Chief Brand Officer at Planet Fitness.

What role will Jamie Medeiros play at Planet Fitness?

Jamie Medeiros will lead brand strategy and marketing initiatives at Planet Fitness.

How many members does Planet Fitness have as of June 30, 2022?

As of June 30, 2022, Planet Fitness has 16.5 million members.

What is the mission of Planet Fitness?

Planet Fitness aims to enhance lives by providing a high-quality fitness experience in a non-intimidating environment.

How many locations does Planet Fitness operate?

Planet Fitness operates 2,324 locations as of June 30, 2022.