Planet 13 FIGHT CLUB to Launch at the Planet 13 Entertainment Complex, Featuring Exclusive Meet & Greets and Watch Party with MMA Stars during International Fight Week
Planet 13 Holdings announced the launch of Planet 13 FIGHT CLUB and the first Planet 13 FIGHT WEEK, from June 26 to June 29, 2024, coinciding with UFC International Fight Week. The event will feature meet and greets with MMA stars and culminate in a UFC 303 Watch Party at DAZED! Consumption Lounge. The FIGHT CLUB will introduce apparel and MMA gear under the new Planet 13 Lifestyle brand, available for purchase on their e-commerce site launching during Fight Week. Notable MMA fighters and celebrities, including Mike Tyson, will participate.
- Launch of Planet 13 FIGHT CLUB introduces new revenue stream with branded apparel and MMA gear.
- E-commerce site launch during FIGHT WEEK can boost online sales.
- High-profile events and celebrity appearances can enhance brand visibility and attract more customers.
- Hosting UFC 303 Watch Party and meet-and-greet events can drive foot traffic to the Planet 13 Entertainment Complex.
- Significant marketing and event costs without guaranteed return on investment.
- Potential for low turnout or sales, affecting the overall success of the event and new product line.
- Dependence on celebrity and fighter endorsements which can be unpredictable or costly.
LAS VEGAS, June 18, 2024 (GLOBE NEWSWIRE) -- Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) (“ Planet 13 ” or the “ Company ”), a leading vertically-integrated multi-state cannabis company, today announced the launch of Planet 13 FIGHT CLUB while hosting its first Planet 13 FIGHT WEEK from June 26 – June 29, 2024. Planet 13 Fight Week coincides with UFC International Fight Week and will include meet and greets with MMA stars culminating with a UFC 303 Watch Party with MMA fighters in attendance at DAZED! Consumption Lounge. Tickets for the exclusive watch party can be purchased here.
Planet 13 FIGHT CLUB is the first launch of apparel and MMA gear from the newly formed Planet 13 Lifestyle brand, whose e-commerce site will launch during Fight Week. The new line will feature the iconic P13 logo on MMA-inspired gear with plans to sponsor major professional and amateur fighters and gyms.
“Las Vegas is the fight capital of the world and we’ve always been a favorite destination for big name fighters to meet their fans and launch products,” said Larry Scheffler, Co-CEO of Planet 13. “Aside from MMA star visits, Mike Tyson is a big fan of Planet 13. He christened our new DAZED! Consumption Lounge by signing a VIP table and we’ve created an ‘Iron Mike’ themed VIP booth in his honor.”
Event details for Planet 13 FIGHT WEEK at the Planet 13 Entertainment Complex (2548 W Desert Inn Rd, Las Vegas):
Wednesday: 6/26 Images Here
Fighter Meet & Greet 4 p.m. – 6 p.m. at the Planet 13 Plaza
- Andre Fili (Fighting on the Main Card at UFC 303)
Thursday: 6/27 Images Here
Fighter Meet & Greet 4 p.m. - 6 p.m. at the Planet 13 Plaza
- Youssef Zalal
- Alex Perez (#5 Flyweight)
- Kevin Holland
Friday: 6/28 Images Here
Fighter Meet & Greet 6 p.m. – 8 p.m. at the Planet 13 Plaza
- Ode Osbourne
- Alex Perez (#5 Flyweight)
- Jonathan Martinez (#14 Bantamweight)
- Brandon Moreno (#2 Flyweight)
Saturday: 6/29 Images Here
UFC 303 WATCH PARTY with UFC Stars 6:30 p.m.-10:30 p.m. at DAZED! Consumption Lounge.
- Full fight card culminates with McGregor vs Chandler
- Meet & Mingle with MMA Stars, watch the fights, dinner from Hibachi Done Wright & entry to raffle giveaways
- Tickets Required: Link Here
- Fighters in attendance include: Merab Dvalishvili (#1 Bantamweight), Brandon Royval (#1 Flyweight), Bobby Green (#15 Lightweight), Ode Osbourne, Vanessa Demopoulos and Alex Hernandez
The 112,000 square-foot Planet 13 Entertainment Complex has become the flagship destination for sports stars and celebrities to showcase the top brands in the industry and meet and mingle with their fans.
About Planet 13
Planet 13 (https://planet13.com) is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois, and Florida following the acquisition of VidaCann and its 26 Florida dispensaries. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, DAZED!, and the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 holds a medical marijuana treatment center license in Florida allowing for state-wide expansion throughout the Sunshine State. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under U.S. federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH.
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws. All statements, other than statements of historical fact, are forward-looking statements and are often, but not always, identified by phrases such "plans", "expects", "proposed", "may", "could", "would", "intends", "anticipates", or "believes", or variations of such words and phrases. In this news release, forward-looking statements relate to the announcement of a new lifestyle brand and upcoming events. Such forward-looking statements reflect what management of the Company believes, or believed at the time, to be reasonable assumptions and accordingly readers are cautioned not to place undue reliance upon such forward-looking statements and that actual results may vary from such forward-looking statements. These assumptions, risks and uncertainties which may cause actual results to differ include, among others, those assumptions, risks and uncertainties discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 and any of the Company's subsequent periodic reports filed with the U.S. Securities and Exchange Commission at www.sec.gov and on SEDAR+ at www.sedarplus.ca. Forward-looking statements contained herein are made only as to the date of this press release and we assume no obligation to update or revise any forward-looking statements should they change, except as required by law. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
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FAQ
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