Planet 13 Announces Launch of New Lifestyles Brand Company with signing of first Sponsored Athlete, UFC Title Contender Chito Vera
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) has launched its non-cannabis touching Lifestyles brand company and announced its first sponsored athlete, UFC star Chito Vera. The partnership comes just before Vera's upcoming fight on August 3, 2024, at UFC Abu Dhabi, broadcast live on ABC TV. As part of the deal, Vera will promote Planet 13 Fight Club, the company's combat sports-themed division, through social media, podcasts, and event appearances.
The Lifestyles brand strategy aims to expand Planet 13's reach beyond cannabis into mainstream culture, including sports, music, fashion, and entertainment. This move allows Planet 13 to grow globally without the restrictions placed on cannabis products in certain jurisdictions. The company's new Planet 13 Fight Club apparel and gear line, along with the full Lifestyles collection, is available on the Planet 13 Lifestyles website.
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) ha lanciato la sua azienda di lifestyle non legata alla cannabis e ha annunciato il suo primo atleta sponsorizzato, la stella dell'UFC Chito Vera. La partnership arriva poco prima del prossimo incontro di Vera, il 3 agosto 2024, all'UFC Abu Dhabi, trasmesso in diretta su ABC TV. Nell'ambito dell'accordo, Vera promuoverà Planet 13 Fight Club, la divisione dell'azienda dedicata agli sport da combattimento, attraverso i social media, i podcast e le apparizioni agli eventi.
La strategia del marchio Lifestyles mira ad espandere la portata di Planet 13 oltre la cannabis nella cultura mainstream, inclusi sport, musica, moda e intrattenimento. Questa mossa consente a Planet 13 di crescere a livello globale senza le restrizioni imposte sui prodotti contenenti cannabis in alcune giurisdizioni. La nuova linea di abbigliamento e attrezzature Planet 13 Fight Club, insieme all'intera collezione Lifestyles, è disponibile sul sito web di Planet 13 Lifestyles.
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) ha lanzado su empresa de marca de estilo de vida no relacionada con cannabis y ha anunciado su primer atleta patrocinado, la estrella de UFC Chito Vera. La asociación llega justo antes de la próxima pelea de Vera el 3 de agosto de 2024 en UFC Abu Dhabi, transmitida en vivo por ABC TV. Como parte del acuerdo, Vera promocionará Planet 13 Fight Club, la división de la empresa dedicada a los deportes de combate, a través de las redes sociales, podcasts y apariciones en eventos.
La estrategia de marca de Lifestyles tiene como objetivo expandir el alcance de Planet 13 más allá de la cannabis hacia la cultura general, incluyendo deportes, música, moda y entretenimiento. Este movimiento permite a Planet 13 crecer globalmente sin las restricciones impuestas a los productos de cannabis en ciertas jurisdicciones. La nueva línea de ropa y equipo de Planet 13 Fight Club, junto con toda la colección de Lifestyles, está disponible en el sitio web de Planet 13 Lifestyles.
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH)은 대마초와 관련 없는 라이프스타일 브랜드 회사를 출시하고 첫 번째 후원 선수인 UFC 스타 치토 베라를 발표했습니다. 이 파트너십은 베라의 다음 경기인 2024년 8월 3일 UFC 아부다비에서의 경기를 앞두고 이루어졌으며, ABC TV에서 생중계됩니다. 계약의 일환으로 베라는 소셜 미디어, 팟캐스트 및 이벤트 출연을 통해 Planet 13 Fight Club를 홍보할 예정입니다.
라이프스타일 브랜드 전략은 Planet 13의 범위를 대마초를 넘어 스포츠, 음악, 패션 및 엔터테인먼트 등 주류 문화로 확장하는 것을 목표로 합니다. 이 움직임은 특정 관할권에서 대마초 제품에 부과된 제한 없이 Planet 13이 글로벌로 성장할 수 있도록 합니다. 새로운 Planet 13 Fight Club 의류 및 장비 라인과 전체 라이프스타일 컬렉션은 Planet 13 Lifestyles 웹사이트에서 구매할 수 있습니다.
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) a lancé sa marque de style de vie non liée au cannabis et a annoncé son premier athlète sponsorisé, l'étoile de l'UFC Chito Vera. Ce partenariat intervient juste avant le prochain combat de Vera le 3 août 2024 à l'UFC d'Abu Dhabi, diffusé en direct sur ABC TV. Dans le cadre de l'accord, Vera fera la promotion de Planet 13 Fight Club, la division dédiée aux sports de combat de l'entreprise, via les réseaux sociaux, des podcasts et des apparitions à des événements.
La stratégie de marque de style de vie vise à élargir la portée de Planet 13 au-delà du cannabis vers la culture grand public, y compris le sport, la musique, la mode et le divertissement. Ce mouvement permet à Planet 13 de croître à l'échelle mondiale sans les restrictions imposées aux produits à base de cannabis dans certaines juridictions. La nouvelle ligne de vêtements et d'équipements Planet 13 Fight Club, ainsi que l'ensemble de la collection de style de vie, est disponible sur le site Web de Planet 13 Lifestyles.
Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) hat seine nicht mit Cannabis verbundene Lifestyle-Marke ins Leben gerufen und seinen ersten gesponserten Athleten, UFC-Star Chito Vera, bekannt gegeben. Die Partnerschaft kommt kurz vor Veras bevorstehendem Kampf am 3. August 2024 bei UFC Abu Dhabi, der live auf ABC TV übertragen wird. Im Rahmen des Deals wird Vera Planet 13 Fight Club, die division für Kampfsportarten des Unternehmens, über soziale Medien, Podcasts und bei Veranstaltungen bewerben.
Die Lifestyle-Markenstrategie zielt darauf ab, die Reichweite von Planet 13 über Cannabis hinaus in die Mainstream-Kultur auszudehnen, einschließlich Sport, Musik, Mode und Unterhaltung. Dieser Schritt ermöglicht es Planet 13, global zu wachsen, ohne die Beschränkungen, die in bestimmten Jurisdiktionen für Cannabisprodukte gelten. Die neue Planet 13 Fight Club Bekleidungs- und Ausrüstungslinie sowie die gesamte Lifestyle-Kollektion sind auf der Website Planet 13 Lifestyles verfügbar.
- Launch of non-cannabis Lifestyles brand company, expanding reach beyond cannabis industry
- Partnership with popular UFC fighter Chito Vera, potentially increasing brand visibility
- Sponsorship of high-profile fight on ABC TV, offering national exposure
- Introduction of Planet 13 Fight Club apparel and gear line
- Strategy to grow Planet 13 into a household name globally
- None.
The UFC’s #4 ranked Bantamweight contender will promote Planet 13 Fight Club, the Company’s combat sports themed division of its new Planet 13 Lifestyles brand
LAS VEGAS, July 24, 2024 (GLOBE NEWSWIRE) -- Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) (“Planet 13” or the “Company”), a leading vertically-integrated multi-state cannabis company, today announced the launch of its non-cannabis touching Lifestyles brand company, and its first sponsored athlete, MMA star Chito Vera. The timing couldn’t be better with Chito scheduled to fight live nationally on ABC TV at UFC Abu Dhabi on August 3, 2024. A win in this fight for the Ecuadorian UFC star could lead to a title shot.
“Chito Vera is the perfect fit for Planet 13 and our new Lifestyles brand,” said Larry Scheffler, Planet 13 Co-CEO. “He's a dynamic cross-over star with a wide demographic reach that touches much of Planet 13’s existing fan base. Vera is currently the UFC #4 ranked title contender, a household name for any fight fan, an adrenaline junkie with ties to the X-Games, a fashion and classic car guru, and with Chito you can expect to get
Vera made his UFC debut in 2014 and has since become one of the most popular fighters in MMA. Known for his swagger, aggression, versatility and well-rounded skills, he has earned several impressive victories in the octagon, showcasing his ability to finish fights both on his feet and on the ground. Outside of his fighting career, he’s a proud family man with many interests, like fashion, music, surfing and skateboarding.
As part of the partnership, Chito Vera will be promoting Planet 13’s apparel and brand on his social platforms and his podcasts, along with media appearances. He'll also be making appearances at events for Planet 13 in Nevada, California and beyond. Planet 13 Fight Club will be a featured sponsor of Chito's gym in Costa Mesa, California, a stone's throw from Planet 13 Orange County.
“I am very excited to announce my partnership with Planet 13 and bring some exciting events to the UFC fan community,” said Chito Vera. “I love the team at Planet 13 and I’m excited to get to work and represent them at my next fight!”
Vera is just the first celebrity who will shine the spotlight on Planet 13’s new Lifestyles brand strategy that promises to expand Planet 13’s reach beyond cannabis and into the mainstream cultural realm in the world of sports, music, fashion and entertainment.
“Our Lifestyles brand is a strategic step to grow Planet 13 into a household name, and the new company allows us to expand our exposure globally without being bound by restraints that are put on cannabis products in certain jurisdictions,” said Bob Groesbeck, Planet 13 Co-CEO. “This includes sponsoring athletes and lifestyle enthusiasts who use cannabis legally within the testing requirements of their respective professions and daily lives, especially dynamic stars like Chito Vera who have huge mainstream followings on their socials that reach beyond fight fans.”
Planet 13 Fight Club, a line of MMA-inspired apparel and gear and the full Planet 13 Lifestyles collection can be found on https://planet13lifestyles.com/
About Planet 13
Planet 13 (https://planet13.com) is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois, and Florida. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, DAZED!, and the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 holds a medical marijuana treatment center license in Florida, allowing for state-wide expansion throughout the Sunshine State. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under U.S. federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH.
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws. All statements, other than statements of historical fact, are forward-looking statements and are often, but not always, identified by phrases such "plans", "expects", "proposed", "may", "could", "would", "intends", "anticipates", or "believes", or variations of such words and phrases. In this news release, forward-looking statements relate to the launch of an athlete sponsorship and lifestyles brand. Such forward-looking statements reflect what management of the Company believes, or believed at the time, to be reasonable assumptions and accordingly readers are cautioned not to place undue reliance upon such forward-looking statements and that actual results may vary from such forward-looking statements. These assumptions, risks and uncertainties which may cause actual results to differ include, among others, those assumptions, risks and uncertainties discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 and any of the Company's subsequent periodic reports filed with the U.S. Securities and Exchange Commission at www.sec.gov and on SEDAR+ at www.sedarplus.ca. Forward-looking statements contained herein are made only as to the date of this press release and we assume no obligation to update or revise any forward-looking statements should they change, except as required by law. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
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