Plant-Based Nutrition Brand PlantFuel Taps Derek West As VP Of Sales

Rhea-AI Summary

PlantFuel Life Inc. (CSE: FUEL) (OTC: PLFLF) has appointed Derek West, a former NFL player, as Vice President of Sales. West, who has extensive experience in the sports nutrition industry, will focus on enhancing PlantFuel's mass channel strategy and expanding its global retail presence. His previous roles include significant contributions to companies like MusclePharm and EAS, where he managed retail sales in the hundreds of millions. This strategic hire aims to leverage West's established relationships to drive growth in the plant-based sports nutrition sector.

Positive

• Appointment of Derek West as VP of Sales, bringing 21 years of industry experience.
• West's strong connections with top global retailers could enhance PlantFuel's market reach.
• Recent successful launch with GNC expected to build momentum for global expansion.

Negative

• None.

MISSISSAUGA, ON, Nov. 8, 2021 /PRNewswire/ -- PlantFuel Life Inc. (CSE: FUEL) (OTC: PLFLF) (FSE: BR1B) ("PlantFuel" or the "Company") the scientifically focused plant-based wellness company, today announced former NFL player Derek West as its newly appointed Vice President of Sales. West will be responsible for building out the overall mass channel strategy and pipeline for PlantFuel. 

"Brad has been incredibly successful in this sector and with my added experience, I think we can be unstoppable in paving the way for quality plant-based supplements that truly perform," said Derek West. "PlantFuel recently had an incredible launch with GNC and now we have to take that momentum and scale it to a global audience."

After playing for the NFL for five years, Derek left the NFL and has been involved in the Sports Nutrition and Fitness industries for the past 21 years. Working for a variety of companies including MusclePharm, EAS, Europa Sports, TruWomen, and Peels, Derek has predominantly been involved in the roles of Sales and Marketing. He has been instrumental in assisting companies to expand their products from the key Specialty channels to the Mass markets.  

Over the course of his career, Derek has established strong relationships with top global retailers such as, Wal-Mart, Costco, Walgreens, 7-11, Vitamin Shoppe, and Kroger, managing over 100's of millions of dollars in retail sales. He also served as a category captain at major sporting goods franchises including Bally Total Fitness, The Sports Authority, and Dicks Sporting Goods. As PlantFuel's Vice President of Sales, West will develop a strategic FDM (Food, Drug, Mass) sales strategy with the help of his well-established industry connections to expand PlantFuel's retail footprint globally. 

"We have an incredible team of top experts in the industry, now strengthened with the addition of Mr. West," said Brad Pyatt, Chief Executive Officer of PlantFuel. "We are confident we have the right team in place to win in the growing Plant-based sports nutrition performance sector." 

About PlantFuel Life Inc.
PlantFuel Life Inc is a scientifically focused plant-based wellness company managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution. FUEL is a CPG life science company focused on the plant-based foods and supplements industry. https://plantfuel.com/

The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

Contact: ir@plantfuel.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/plant-based-nutrition-brand-plantfuel-taps-derek-west-as-vp-of-sales-301418696.html

SOURCE PlantFuel Life Inc.

FAQ

Who was appointed as the new Vice President of Sales at PlantFuel Life Inc. in 2021?

Derek West was appointed as the Vice President of Sales at PlantFuel Life Inc. on November 8, 2021.

What previous experience does Derek West have in the nutrition industry?

Derek West has over 21 years of experience in the sports nutrition industry, having worked with companies like MusclePharm and EAS.

How will Derek West contribute to PlantFuel Life Inc.?

Derek West will focus on building the mass channel strategy and expanding PlantFuel's global retail presence.

What is the stock symbol for PlantFuel Life Inc.?

The stock symbol for PlantFuel Life Inc. is PLFLF.

What recent achievement did PlantFuel Life Inc. announce prior to Derek West's appointment?

PlantFuel recently launched its products with GNC.