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Overview and Core Business
Personas Social Incorporated is a Canada-based technology company that specializes in live video conferencing, live streaming, and social media solutions tailored for both consumers and businesses. Employing advanced mobile technology and robust social commerce capabilities, the company provides a full spectrum of digital communication tools. These include a suite of mobile applications on iOS and Android platforms designed to facilitate engaging social interactions and enable monetizable user experiences. Through a combination of live streaming and integrated e-commerce functionalities, the company meets the evolving needs of a digital audience that values seamless connectivity and interactive content.
Business Model and Revenue Generation
The company generates revenue by leveraging its comprehensive mobile commerce suites and social media platforms that integrate enterprise-grade e-commerce infrastructures. Its business model is structured around subscription-based services, in-app purchases, and other monetizable digital interactions. By offering a turnkey solution that supports multi-currency and multi-lingual functionalities, the company is positioned to cater to a global market where users can engage in both short-form and long-form content exchanges. This diversified revenue strategy not only fuels operational growth but also enhances the overall value proposition for both individual users and business clients.
Recent Strategic Developments
Recently, the company completed the sale of a key asset associated with its earlier platform iteration, demonstrating its ability to restructure and redirect focus towards more promising product lines. The transaction involved the divestment of the 'Peeks Social' asset, a web and app-based platform, thereby allowing the company to allocate resources and advance the development of its new and re-launched product, Keeks Social. This shift underscores the company’s commitment to innovation by embracing modern social media trends and further integrating live video features to enhance user engagement.
Product and Service Offerings
- Live Video Conferencing: The platform supports high-quality, real-time video interactions ideal for virtual meetings and interactive online events.
- Live Streaming Services: The suite enables users to stream content live, catering to both casual social interactions and professional broadcasts.
- Social Commerce Integration: With complete e-commerce functionalities, the platforms facilitate transactions within a social media environment, promoting seamless integration of digital commerce.
- Mobile-Centric Applications: Designed for both iOS and Android, the mobile apps offer a user-friendly experience, ensuring robust connectivity and instant communication across devices.
Competitive Landscape and Market Position
Operating within the dynamic digital media and communications industry, Personas Social Incorporated stands apart through its innovative approach to merging social media with e-commerce and live broadcasting. In a market characterized by rapid technological advances and shifting consumer behaviors, its focus on mobile-first, full-featured social commerce solutions distinguishes it from peers. The company’s emphasis on high-quality live streaming and video conferencing lends it credibility among users seeking reliable and engaging digital communication platforms. Its strategic asset realignment reflects a mature understanding of market trends and positions the company as a credible contender within its sector.
Industry Insights and Operational Excellence
The company leverages state-of-the-art technological frameworks to ensure its platforms offer high performance and reliability. By embedding enterprise-grade functionalities such as multi-currency and multi-lingual support, it addresses the complex demands of an increasingly global user base. Moreover, its dedication to providing a monetizable experience highlights an understanding of modern digital consumption patterns, particularly in an era where content creators and consumers seek tangible value from digital interactions. This comprehensive approach not only enhances user engagement but also builds a scalable ecosystem that supports long-term operational excellence.
Conclusion
In summary, Personas Social Incorporated is a multifaceted technology entity focused on live streaming, live video conferencing, and integrated social commerce solutions. Its strategic initiatives, combined with a commitment to high-quality mobile application development and digital monetization, ensure that the company remains well-positioned within its competitive industry landscape. The reallocation of resources from deprecated assets to the innovative Keeks Social platform underscores its agility and readiness to adapt to market trends, providing both robust communication tools and engaging digital experiences that resonate with a diverse user community.
Personas Social has completed the sale of its Peeks Asset to Mii.TV, following shareholder approval at its annual general meeting. The final purchase price was adjusted to $264,874 in cash, up from the previously announced $53,000, due to accounts payable adjustments.
Following the transaction's closure, which received all necessary approvals including from the TSX Venture Exchange, the company will focus on developing its newly re-launched Keeks Social platform. This web and app-based platform enables users to share and connect through short-form and long-form videos.
Personas Social Incorporated (TSXV:PRSN)(OTCQB:PKSLF) has successfully closed a non-brokered private placement offering, raising CDN $120,000 by issuing 2,400,000 units priced at CDN $0.05 per unit. Each unit consists of one common share and one-half of a warrant, with full warrants exercisable at $0.075 for 12 months. If the common shares' price averages $0.15 for ten consecutive days, an acceleration clause allows for warrant exercise. Proceeds will support product development and general working capital.
Personas Social Incorporated (TSX.V: PRSN, OTCQB: PKSLF) announced a non-brokered private placement offering of up to 3,000,000 units at CDN $0.05 per unit, aiming for gross proceeds of up to CDN $150,000. Each unit consists of one common share and half a warrant, with an exercise price of CDN $0.075 for 12 months. An acceleration clause allows for mandatory warrant exercise if shares reach CDN $0.15 for ten consecutive days. Proceeds are intended for product development and working capital. Closing is subject to TSX Venture Exchange approval.
Personas Social Incorporated (TSX.V: PRSN) (OTCQB: PKSLF) has launched a new Subscription service that allows content creators to offer monthly subscriptions alongside pay-per-view video content. This transition from a pay-per-view model aims to enhance customer retention and create a steady stream of recurring revenues. The Subscription service will soon be available on Android and iOS for the Peeks Social platform, expanding access for users.
Personas Social Incorporated (TSX.V: PRSN, OTCQB: PKSLF) has expanded its payment processing services by integrating email money transfers for online purchases, enhancing its suite that already includes credit card, debit card, Bitcoin, and in-app payments. This new feature is expected to reduce chargeback losses and fraud, making it appealing for users wary of credit card use. The company plans to introduce ACH payment processing for recurring billing as part of its upcoming subscription services, aiming to lower costs and boost sales.
Personas Social Incorporated (PKSLF) announced the launch of a new subscription service on its Peeks Social platform starting September 2021. This service will enable content creators to offer monthly subscriptions, enhancing customer retention and establishing a new source of recurring revenue. Additionally, the platform has been upgraded to support various media types, allowing creators to upload and sell diverse content. Unlike competitors, Peeks Social offers daily payouts and fully functional mobile apps.
Personas Social Incorporated (OTCQB: PKSLF) is updating on its Personas.com video conferencing service. The company operates Peeks Social and Personas.com, both of which are growing platforms. They are nearing the completion of three monetization services: Paid Invites, Subscriptions, and Lobby Advertising. Paid Invites will charge attendees for online seminars, while Subscriptions will allow users to subscribe to content creators. Lobby Advertising will generate revenue through ads displayed in waiting areas. Mobile apps are in development for release soon.
Personas Social Incorporated has released its unaudited financial results for the four months ending June 30, 2020. The company reported gross revenue of $1.28 million, an increase from $0.81 million in the previous period. The gross margin improved slightly to 41% compared to 40% last year. However, a net loss of $0.84 million was recorded, worsening from a loss of $0.67 million in the prior year, translating to a net loss per share of ($0.003). Additionally, Mr. Vincent McLeod has resigned as a Director.
Personas Social Incorporated (OTCQB: PKSLF) announced an update regarding its interim financial statements for the period ending June 30, 2020. Due to COVID-19, the Company will utilize a 45-day extension granted by the Canadian Securities Administrators for filing requirements. This includes submitting interim financial statements, management discussion, and certifications within the extended timeframe. The Company anticipates meeting the new deadlines, while noting no significant business developments since the last filed financial statements.
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