Polaris Partners with Call of Duty®, Introduces RZR Pro R 4 in Season 01 of Call of Duty Warzone®
Polaris Inc. (NYSE: PII) has announced the integration of its RZR Pro R 4 vehicle into Season 01 of Call of Duty Warzone® as the Official Off-Road Vehicle Partner. This collaboration extends their partnership following the RZR Pro R's debut in Season 04. The integration aims to connect powersports enthusiasts with gamers by providing an immersive virtual experience of the vehicle's capabilities.
To celebrate this launch, Polaris is organizing a multiweek giveaway with Losi and Corsair, offering prizes including RC cars, gaming equipment, and a grand prize of a Call of Duty: Black Ops 6® inspired Polaris RZR Pro R 4.
Polaris Inc. (NYSE: PII) ha annunciato l'integrazione del suo veicolo RZR Pro R 4 nella Stagione 01 di Call of Duty Warzone® come Official Off-Road Vehicle Partner. Questa collaborazione estende il loro rapporto dopo il debutto del RZR Pro R nella Stagione 04. L'integrazione mira a connettere gli appassionati di powersport con i videogiocatori, offrendo un'esperienza virtuale immersiva delle capacità del veicolo.
Per celebrare questo lancio, Polaris sta organizzando un giveaway della durata di più settimane in collaborazione con Losi e Corsair, offrendo premi che includono auto RC, attrezzature da gaming e un premio principale di un Polaris RZR Pro R 4 ispirato a Call of Duty: Black Ops 6®.
Polaris Inc. (NYSE: PII) ha anunciado la integración de su vehículo RZR Pro R 4 en la Temporada 01 de Call of Duty Warzone® como Socio Oficial de Vehículos Off-Road. Esta colaboración amplía su asociación tras el debut del RZR Pro R en la Temporada 04. La integración tiene como objetivo conectar a los entusiastas de los deportes de motor con los jugadores, proporcionando una experiencia virtual inmersiva de las capacidades del vehículo.
Para celebrar este lanzamiento, Polaris está organizando un sorteo de varias semanas en colaboración con Losi y Corsair, ofreciendo premios que incluyen coches RC, equipos de gaming y un gran premio de un Polaris RZR Pro R 4 inspirado en Call of Duty: Black Ops 6®.
폴라리스 사(Polaris Inc.) (NYSE: PII)는 RZR Pro R 4 차량이 Call of Duty Warzone® 시즌 01에 통합되어 공식 오프로드 차량 파트너가 되었음을 발표했습니다. 이번 협력은 RZR Pro R가 시즌 04에서 데뷔한 이후 파트너십을 연장하는 것입니다. 이 통합은 파워스포츠 애호가들과 게이머들을 연결하려는 목표로, 차량의 성능에 대한 몰입감 있는 가상 경험을 제공하고자 합니다.
이번 출시를 기념하기 위해 폴라리스는 로시(Losi)와 코사이어(Corsair)와 함께 여러 주에 걸친 경품 이벤트를 개최하여 RC 자동차, 게임 장비, 그리고 Call of Duty: Black Ops 6®에서 영감을 받은 폴라리스 RZR Pro R 4의 대상을 포함한 경품을 제공합니다.
Polaris Inc. (NYSE: PII) a annoncé l'intégration de son véhicule RZR Pro R 4 dans la Saison 01 de Call of Duty Warzone® en tant que Partenaire Officiel des Véhicules Tout-Terrain. Cette collaboration prolonge leur partenariat suite au lancement du RZR Pro R dans la Saison 04. L'intégration a pour but de connecter les passionnés de sports motorisés avec les joueurs en offrant une expérience virtuelle immersive des capacités du véhicule.
Pour célébrer ce lancement, Polaris organise un tirage au sort de plusieurs semaines avec Losi et Corsair, proposant des prix incluant des voitures RC, du matériel de jeu, et un grand prix d'un Polaris RZR Pro R 4 inspiré de Call of Duty: Black Ops 6®.
Polaris Inc. (NYSE: PII) hat die Integration seines Fahrzeugs RZR Pro R 4 in die Saison 01 von Call of Duty Warzone® als offizieller Off-Road-Fahrzeugpartner bekannt gegeben. Diese Zusammenarbeit erweitert ihre Partnerschaft nach dem Debüt des RZR Pro R in Saison 04. Die Integration soll Powersport-Enthusiasten mit Gamern verbinden, indem sie ein immersives virtuelles Erlebnis der Fahrzeugfähigkeiten bietet.
Zur Feier dieses Starts organisiert Polaris ein mehrwöchiges Gewinnspiel in Zusammenarbeit mit Losi und Corsair, bei dem Preise wie RC-Autos, Gaming-Ausrüstung und ein Hauptpreis, ein Polaris RZR Pro R 4, inspiriert von Call of Duty: Black Ops 6®, angeboten werden.
- Strategic partnership with Call of Duty® expands brand exposure to gaming audience
- Marketing initiative targeting new customer demographics through gaming integration
- Cross-promotional giveaway campaign with Losi and Corsair enhancing brand visibility
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Insights
The partnership with Call of Duty represents a strategic move into gaming-based marketing, but its immediate financial impact appears While the gaming industry offers significant exposure with Call of Duty's massive player base, the conversion rate to actual vehicle sales may be modest. The integration serves primarily as a brand awareness play rather than a direct revenue driver.
The key value proposition lies in demographic expansion, targeting younger consumers who might become future powersports enthusiasts. The contest element and multi-brand collaboration with Losi and Corsair shows smart cross-promotional strategy, though the marketing spend and ROI metrics aren't disclosed.
For investors, this represents a long-term brand building initiative rather than a catalyst for near-term financial performance. The partnership's true value will depend on Polaris's ability to convert gaming exposure into real-world customer engagement at their Adventures locations.
Gamers can now experience rugged capabilities of vehicle in virtual world
As the Official Off-Road Vehicle Partner of Call of Duty®, Polaris is merging its passion for outdoor adventure with the thrilling world of gaming. Polaris has collaborated with Call of Duty® since the Polaris RZR Pro R made its official debut earlier this year in Season 04 of Call of Duty®: Modern Warfare III and Call of Duty Warzone®.
To better connect powersports enthusiasts with likeminded consumers in the virtual world, Polaris has executed game partnerships and created opportunities that allow the brand to attract new fans and provide them with an immersive experience.
"Polaris aims to help elevate powersports into mainstream culture by teaming up with Call of Duty® to give players a chance to experience one of our most innovative vehicles within the immersive world of Call of Duty®: Warzone," said Holly Spaeth, Vice President of Corporate Branding and Partnerships for Polaris. "Through this partnership, we are shining light on the Polaris brand by bringing the riding experience to new audiences and highlighting the performance of the RZR Pro R 4 by using real-world vehicle characteristics in the game."
The global game industry is growing and Polaris saw an opportunity to tap into a growing audience to its vehicles through this partnership. Call of Duty® players will now be able to experience the twists and turns of a RZR Pro R 4 in-game, inspiring users to try it for themselves in the real world at their nearest Polaris Adventures location, where all riding levels are accommodated in a fun, safe manner.
"Call of Duty is excited to continue our partnership with Polaris and officially launch the latest extension of our partnership in Season 01 of Call of Duty Warzone® Season 01," said Will Gahagan, Senior Director of Partnerships, Call of Duty. "Our development team worked closely with the Polaris engineers to help the RZR Pro R 4 come to life in-game to deliver an awesome new experience across the Call of DutyWarzone® battleground."
The initial visual design concepts for the in-game RZR Pro R were crafted by Polaris' Industrial Design team, who worked closely with the Call of Duty development team as they brought it to life in-game, ensuring that the design and feel of the virtual vehicle is as accurate and close to reality as possible. With the RZR Pro R 4 in-game, players can drive a vehicle that offers increased agility and maneuverability in difficult terrain and tight environmental conditions.
In celebration of being part of Season 01 of Call of Duty Warzone® , Polaris is joining forces with Losi and Corsair to host a multiweek give-away experience providing players a chance to win several prize bundles including Losi RZR Rey RC Cars and Call of Duty: Black Ops 6® edition products from Corsair® brands like SCUF game controllers, Elgato streaming equipment, Origin® gaming PCs, Drop custom Keycaps and the Ultimate PC Gaming BattleStation with the Grand Prize being a one-of-a-kind Call of Duty: Black Ops 6® inspired Polaris RZR Pro R 4. For additional details on how to enter visit Polaris.com/callofduty.
More about the Polaris RZR Pro R
The Polaris RZR Pro R is an off-road beast. As the most powerful Polaris RZR side-by-side ever created, the Pro R delivers incredible speed, control, and strength, providing riders with the ultimate off-road experience. More information on the RZR Pro R lineup's performance and capabilities can be found on Polaris.com.
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About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in
Call of Duty® and Call of Duty Warzone® are registered trademarks of Activision Publishing, Inc.
Corsair®, Scuf® and Elgato® are registered trademarks of CORSAIR MEMORY, INC.
Origin® is a registered trademark of Origin PC Corporation
Unless noted, trademarks are the property of Polaris Industries Inc.
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SOURCE Polaris Inc.
FAQ
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