Philips Espresso and Justin Baldoni Partner to Fuel Daily Achievement with Instagram Giveaway

Rhea-AI Summary

Philips Espresso has partnered with actor Justin Baldoni to encourage healthy daily routines through an Instagram giveaway. The contest, running from December 10 to December 12, will reward five winners with a Philips Espresso 3200 with LatteGo and $1,000 each. Participants share stories on Baldoni's Instagram post about someone in need of support. A study reveals that 59% of adults achieved more than expected in 2020, with coffee drinkers 73% more likely to succeed. Philips aims to inspire positive changes as people look forward to 2021.

Positive

• Partnership with Justin Baldoni may boost brand visibility and engagement.
• Instagram giveaway can enhance community connection and brand loyalty.
• Survey indicates high consumer interest in improving daily routines.

Negative

• None.

STAMFORD, Conn., Dec. 10, 2020 /PRNewswire/ -- To support coffee drinkers on their journey to establish and maintain healthy routines and help fuel daily motivation in preparation for a new year, Philips Espresso, a fully automatic espresso machine, is partnering with Justin Baldoni. As a busy parent, actor and director, Baldoni understands first-hand how challenging the ups and downs of 2020 have been and he has emerged as an inspiring voice for those navigating this difficult year.

Philips Espresso and Justin Baldoni Partner to Fuel Daily Achievement with Instagram Giveaway

The Philips Espresso Fuel for Daily Achievement Contest will award five winners one Philips Espresso 3200 with LatteGo and one thousand dollars. From December 10 through December 12, contestants can comment on Justin's Baldoni's Instagram post sharing the story of someone in need, explaining how that person could benefit from a little help with their morning routine. Entries will be judged by Justin based on uniqueness and resonance with finding the daily fuel to make the most of every day. Winners will be announced via Instagram on December 13.

"I feel so grateful to be able to help a few people in our community who are struggling through this incredibly difficult year find a little inspiration," said Justin Baldoni. "I love my Philips Espresso machine as it's become such an integral part of how I start my day with intention and purpose. So many folks out there are fighting through unimaginable circumstances and deserve to finally have a little win in 2020. I hope this contest while small in scope, can be large in effect and bring some much-needed joy and inspiration to the lives of the five winners."

According to the study conducted by Philips and Wakefield Research, more than half (59%) of adults achieved more than they thought possible in 2020. The survey of 1,000 people also found that coffee drinkers were seventy-three percent more likely to achieve success this year compared to non-coffee drinkers and despite a tumultuous year. The study also revealed that many people are looking forward to 2021, with goals of implementing lifestyle changes for better routines to stay motivated.

"We are so excited to work with Justin to give back to the community and help people stay motivated and inspired through this partnership," said Brian Dawson, senior marketing manager at Philips. "Whether someone is trying to balance their personal life, professional life or both, Philips Espresso wants to help users with their daily grind as they find success in 2021 and beyond."

In fact, according to the study, an overwhelming majority (87%) of respondents are looking to make some lifestyle changes to help them achieve their goals next year and further, fifty percent report wanting a better daily routine. A great way to start your day earlier and implement a new routine? A delicious cup of coffee made with fresh beans and milk.

Philips Espresso 3200 with LatteGo crafts five delicious café-quality coffee beverages from fresh ground beans from the comfort of home, and even creates silky smooth beverages with milk froth thanks to unique LatteGo technology, the fastest to clean milk system ever. Specifically designed for effortless enjoyment, it's easy to enjoy knowing that your beverage is made with fresh ingredients and minimal clean up.

Survey Methodology:

The Philips Espresso Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between October 28^th and November 2^nd, 2020 using an email invitation and an online survey. The data was weighted to ensure an accurate representation of the U.S. adult population ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe by the sample.

Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2019 sales of EUR 19.5 billion and employs approximately 81,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

Justin Baldoni:

Justin Baldoni is an actor, director, producer, entrepreneur, and changemaker whose efforts are focused on creating impactful media and entertainment. He is the creator and director CW's "My Last Days," an uplifting documentary series about life as told by courageous people living with a terminal illness and the creator of "Man Enough" the dinner conversation series which dives into traditional masculinity. Baldoni made his feature film directorial debut in March 2019 with "Five Feet Apart" for CBS Films and Lionsgate, which went on to become CBS Films' third highest grossing film of all time grossing over $91 million worldwide. Following the success of "Five Feet Apart" and furthering his goal to create premium purpose-driven projects with global commercial appeal, Baldoni secured a $25 million development and production fund to produce content for his newly established Wayfarer Studios. Most recently, Baldoni directed and produced Wayfarer Studios' first film project, "Clouds," which is now streaming on Disney+. The film is Disney's first-ever narrative acquisition on its global platform. Next, Baldoni is set to direct "Hold Back the Stars" for Lionsgate. Justin also serves as founder and chairman of The Wayfarer Foundation, a non-profit organization dedicated to transforming the way communities see and respond to the needs of people experiencing homelessness.

 

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SOURCE Philips Espresso

FAQ

What is the Philips Espresso Instagram giveaway?

Philips Espresso is hosting a giveaway from December 10 to December 12, 2020, where participants can win a Philips Espresso 3200 with LatteGo and $1,000.

Who is partnering with Philips Espresso for the giveaway?

Actor Justin Baldoni is partnering with Philips Espresso to promote the giveaway and encourage healthy routines.

What are the entry requirements for the Philips Espresso giveaway?

Participants must comment on Justin Baldoni's Instagram post, sharing a story of someone in need and how they could benefit from support.

When will the winners of the Philips Espresso giveaway be announced?

Winners will be announced on December 13, 2020, via Instagram.

What findings were reported in the Philips and Wakefield Research survey?

The survey found that 59% of adults achieved more than expected in 2020, and coffee drinkers were 73% more likely to have success.