Philips and Ingeborg Initiatives address maternal health challenges in Arkansas with access to critical resources through the Philips Avent Pregnancy+ app
Philips (NYSE: PHG) and Ingeborg Initiatives have partnered to provide Arkansas expectant parents with access to the Philips Avent Pregnancy+ app, featuring customized state-specific content and resources. The initiative aims to address Arkansas's critical maternal health challenges, as the state ranks 50th in both maternal and infant mortality rates.
The Pregnancy+ app, which has over 80 million lifetime downloads, offers comprehensive pregnancy guidance including 800+ articles, 3D baby models, weekly pregnancy tracking, and expert-led courses. Arkansas residents will receive premium access to state-specific information about social services, infant health, mental health resources, and early childhood programs.
A recent survey indicates that Pregnancy+ app users demonstrate higher maternal health literacy and increased engagement in prenatal care compared to non-users. The collaboration represents a multi-stakeholder approach to improving maternal health outcomes in Arkansas through accessible digital resources.
Philips (NYSE: PHG) e Ingeborg Initiatives hanno collaborato per fornire ai genitori in attesa dell'Arkansas accesso all'app Philips Avent Pregnancy+, che offre contenuti e risorse personalizzate specifiche per lo stato. L'iniziativa mira ad affrontare le gravi sfide della salute materna in Arkansas, che si posiziona al 50° posto sia per i tassi di mortalità materna che infantile.
L'app Pregnancy+, che conta oltre 80 milioni di download totali, offre una guida completa alla gravidanza, inclusi oltre 800 articoli, modelli di feti in 3D, monitoraggio settimanale della gravidanza e corsi condotti da esperti. I residenti dell'Arkansas riceveranno accesso premium a informazioni specifiche sullo stato riguardanti i servizi sociali, la salute infantile, le risorse per la salute mentale e i programmi per la prima infanzia.
Un recente sondaggio indica che gli utenti dell'app Pregnancy+ dimostrano una maggiore alfabetizzazione sulla salute materna e un coinvolgimento superiore nella cura prenatale rispetto ai non utenti. La collaborazione rappresenta un approccio multi-stakeholder per migliorare i risultati della salute materna in Arkansas attraverso risorse digitali accessibili.
Philips (NYSE: PHG) e Ingeborg Initiatives se han asociado para ofrecer a los futuros padres de Arkansas acceso a la app Philips Avent Pregnancy+, que cuenta con contenido y recursos personalizados específicos para el estado. La iniciativa tiene como objetivo abordar los críticos desafíos de salud materna en Arkansas, que ocupa el 50° lugar en tasas de mortalidad materna e infantil.
La app Pregnancy+, que ha superado los 80 millones de descargas en total, ofrece una guía integral sobre el embarazo que incluye más de 800 artículos, modelos de bebés en 3D, seguimiento semanal del embarazo y cursos dirigidos por expertos. Los residentes de Arkansas recibirán acceso premium a información específica del estado sobre servicios sociales, salud infantil, recursos de salud mental y programas de primera infancia.
Una encuesta reciente indica que los usuarios de la app Pregnancy+ demuestran una mayor alfabetización en salud materna y un mayor compromiso en la atención prenatal en comparación con los no usuarios. La colaboración representa un enfoque de múltiples partes interesadas para mejorar los resultados de salud materna en Arkansas a través de recursos digitales accesibles.
Philips (NYSE: PHG)와 Ingeborg Initiatives가 협력하여 아칸소의 예비 부모에게 Philips Avent Pregnancy+ 앱에 대한 접근을 제공하고 있습니다. 이 앱은 주별로 맞춤화된 콘텐츠와 리소스를 제공합니다. 이 이니셔티브는 아칸소의 심각한 모성 건강 문제를 해결하는 것을 목표로 하며, 해당 주는 모성 및 유아 사망률 모두에서 50위에 해당합니다.
Pregnancy+ 앱은 8천만 회 이상의 다운로드를 기록하고 있으며, 800개 이상의 기사, 3D 아기 모델, 주간 임신 추적 및 전문가 주도의 강의를 포함한 포괄적인 임신 안내를 제공합니다. 아칸소 주민들은 사회 서비스, 유아 건강, 정신 건강 리소스 및 조기 아동 프로그램에 대한 주별 정보에 프리미엄 접근을 받게 됩니다.
최근 설문 조사에 따르면 Pregnancy+ 앱 사용자는 비사용자에 비해 모성 건강 문해력이 더 높고, 산전 관리에 더 많이 참여하는 것으로 나타났습니다. 이 협력은 접근 가능한 디지털 리소스를 통해 아칸소의 모성 건강 결과를 개선하기 위한 다중 이해관계자 접근 방식을 나타냅니다.
Philips (NYSE: PHG) et Ingeborg Initiatives se sont associés pour offrir aux futurs parents de l'Arkansas un accès à l'application Philips Avent Pregnancy+, qui propose un contenu et des ressources personnalisés spécifiques à l'État. L'initiative vise à répondre aux défis critiques de la santé maternelle en Arkansas, l'État se classant au 50e rang tant pour les taux de mortalité maternelle qu'infantile.
L'application Pregnancy+, qui a été téléchargée plus de 80 millions de fois, offre des conseils complets sur la grossesse, y compris plus de 800 articles, des modèles de bébés en 3D, un suivi hebdomadaire de la grossesse et des cours animés par des experts. Les résidents de l'Arkansas bénéficieront d'un accès premium à des informations spécifiques à l'État concernant les services sociaux, la santé infantile, les ressources en santé mentale et les programmes de la petite enfance.
Une enquête récente indique que les utilisateurs de l'application Pregnancy+ démontrent une meilleure littératie en matière de santé maternelle et un engagement accru dans les soins prénatals par rapport aux non-utilisateurs. La collaboration représente une approche pluri-actorielle pour améliorer les résultats en matière de santé maternelle en Arkansas grâce à des ressources numériques accessibles.
Philips (NYSE: PHG) und Ingeborg Initiatives haben sich zusammengeschlossen, um werdenden Eltern in Arkansas Zugang zur Philips Avent Pregnancy+-App zu bieten, die maßgeschneiderte, staatsspezifische Inhalte und Ressourcen enthält. Die Initiative zielt darauf ab, die kritischen Herausforderungen der Müttergesundheit in Arkansas anzugehen, da der Bundesstaat sowohl bei den Mütter- als auch bei den Säuglingssterblichkeitsraten den letzten Platz belegt.
Die Pregnancy+-App, die über 80 Millionen Downloads verfügt, bietet umfassende Informationen zur Schwangerschaft, darunter über 800 Artikel, 3D-Babymodelle, wöchentliche Schwangerschaftsverfolgung und von Experten geleitete Kurse. Die Bewohner von Arkansas erhalten Premium-Zugang zu staatsspezifischen Informationen über Sozialdienste, Säuglingsgesundheit, psychische Gesundheitsressourcen und frühkindliche Programme.
Eine aktuelle Umfrage zeigt, dass Nutzer der Pregnancy+-App eine höhere Müttergesundheitskompetenz und ein höheres Engagement in der pränatalen Betreuung zeigen als Nichtnutzer. Die Zusammenarbeit stellt einen Ansatz mit mehreren Interessengruppen dar, um die Ergebnisse der Müttergesundheit in Arkansas durch zugängliche digitale Ressourcen zu verbessern.
- Strategic partnership targeting a critical healthcare market need
- Expansion of digital health services in a key US market
- Potential for improved maternal health outcomes and increased user engagement
- Entering a challenging market with poor health metrics
- Success depends on user adoption and engagement in a state ranking last in maternal health
Insights
Philips has established a strategic partnership with Ingeborg Initiatives to provide a customized version of its Avent Pregnancy+ app to expectant parents throughout Arkansas, a state ranking 50th nationally in both maternal and infant mortality. This initiative represents a targeted deployment of Philips' digital health platform in a high-need market.
The collaboration leverages Philips' established Pregnancy+ app, which boasts over 80 million lifetime downloads globally, enhancing it with Arkansas-specific resources including social services information, mental health support, and early childhood programs. Research suggests pregnant women using the app demonstrate improved health literacy and prenatal care engagement compared to non-app users.
From a business perspective, this partnership aligns with Philips' strategic focus on health technology solutions following their divestiture of consumer appliances. While the immediate financial impact appears minimal, the initiative creates multiple potential value streams:
- Establishes a scalable model that could be replicated across other states facing maternal health challenges
- Expands Philips' user base and data collection capabilities in the growing femtech market (
$51.3 billion globally by 2025) - Creates a customer acquisition channel for complementary Philips products (baby monitors, breast pumps)
- Strengthens Philips' brand positioning in healthcare technology and corporate social responsibility
The partnership demonstrates Philips' ability to deploy existing digital assets to address critical healthcare needs while potentially creating long-term customer relationships. However, without disclosed information on the partnership's financial structure or projected user acquisition metrics, the immediate revenue impact appears
Philips Avent Pregnancy+ App Arkansas (Photo: Business Wire)
In the
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Pregnancy+, the world’s #1 pregnancy app with more than 80 million lifetime downloads, provides information and guidance throughout a pregnancy including over 800 articles, lifelike 3D baby models, a weekly pregnancy tracker and audio/video courses led by health and well-being experts. In addition, the app is customized with information about
“At Philips, we are deeply committed to advancing maternal health and access to care through education and innovative technology, and Pregnancy+ is just one way we are doing that,” said Dana Medema, Head of Personal Health, Philips North America. “No one organization is going to be able to address the maternal health crisis alone, but collaboratively, we can meet moms where they are and give them access to the care they need.”
[1] UAMS Study to Address Maternal, Infant Deaths with
[2] 2024 March Of Dimes Report Card For Arkansas | PeriStats | March of Dimes
[3] Philips Pregnancy & Postpartum Study amongst 1,066 pregnant & postpartum women in the
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in
About Ingeborg Initiatives
Ingeborg Initiatives was founded by Olivia Walton and is dedicated to empowering mothers in the state of
*The opinions and clinical experiences presented herein are specific to the featured topic(s) and are not linked to any specific patient and are for information purposes only. The medical experience(s) derived from specified topic(s) may not be predictive of all patients. Individual results may vary depending on a variety of patient-specific attributes and related factors. Nothing in this article is intended to provide specific medical advice or to take the place of written law or regulations.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250310474786/en/
Avi Dines
Philips
Tel: +1-781-690-3814
Email: avi.dines@philips.com
Source: Royal Philips
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