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Philips and Aspen Dental launch multi-year Sonicare-brand partnership

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Philips (NYSE: PHG) has announced a partnership with Aspen Dental, bringing Philips Sonicare products to Aspen's network of over 1,100 dental offices. The collaboration will offer patients access to Philips Sonicare ExpertClean toothbrushes, Cordless Power Flossers, and Teeth Whitening Kits. The partnership includes the introduction of Philips' new Path to Health Toolset, developed with behavioral scientists and dental professionals to enhance patient care and education. This initiative aims to expand access to comprehensive oral care and support dental professionals in providing better patient outcomes both in-office and at home.

Philips (NYSE: PHG) ha annunciato una partnership con Aspen Dental, portando i prodotti Philips Sonicare nella rete di oltre 1.100 studi dentistici di Aspen. Questa collaborazione offrirà ai pazienti l'accesso a spazzolini Sonicare ExpertClean, irrigatori cordless e kit per lo sbiancamento dei denti. La partnership include l'introduzione del nuovo Path to Health Toolset di Philips, sviluppato con scienziati comportamentali e professionisti dentali per migliorare la cura e l'educazione dei pazienti. Questa iniziativa mira ad ampliare l'accesso a una cura orale completa e a supportare i professionisti dentali nel fornire migliori risultati ai pazienti sia in ufficio che a casa.

Philips (NYSE: PHG) ha anunciado una asociación con Aspen Dental, llevando los productos Philips Sonicare a la red de más de 1.100 consultorios dentales de Aspen. La colaboración ofrecerá a los pacientes acceso a cepillos de dientes Sonicare ExpertClean, irrigadores inalámbricos y kits de blanqueamiento dental. La asociación incluye la introducción del nuevo Path to Health Toolset de Philips, desarrollado con científicos del comportamiento y profesionales dentales para mejorar la atención y educación del paciente. Esta iniciativa tiene como objetivo ampliar el acceso a una atención bucal integral y apoyar a los profesionales dentales en la provisión de mejores resultados para los pacientes tanto en el consultorio como en casa.

Philips (NYSE: PHG)은 Aspen Dental과의 파트너십을 발표하며 Philips Sonicare 제품을 Aspen의 1,100개 이상의 치과 네트워크에 제공합니다. 이번 협력을 통해 환자들은 Philips Sonicare ExpertClean 칫솔, 무선 파워 플로서 및 치아 미백 키트에 접근할 수 있게 됩니다. 파트너십에는 Philips의 새로운 Path to Health Toolset의 도입이 포함되며, 이는 행동 과학자와 치과 전문가들과 협력하여 환자 치료 및 교육을 향상시키기 위해 개발되었습니다. 이 이니셔티브는 포괄적인 구강 치료 접근 방식을 확장하고 치과 전문가들이 진료실과 가정에서 더 나은 환자 결과를 제공할 수 있도록 지원하는 것을 목표로 합니다.

Philips (NYSE: PHG) a annoncé un partenariat avec Aspen Dental, apportant les produits Philips Sonicare au réseau de plus de 1.100 cabinets dentaires d'Aspen. Cette collaboration offrira aux patients un accès aux brosses à dents Sonicare ExpertClean, aux irrigateurs sans fil et aux kits de blanchiment dentaire. Le partenariat comprend l'introduction du nouvel ensemble d'outils Path to Health de Philips, développé avec des scientifiques du comportement et des professionnels dentaires pour améliorer les soins et l'éducation des patients. Cette initiative vise à élargir l'accès à des soins bucco-dentaires complets et à soutenir les professionnels dentaires dans la fourniture de meilleurs résultats pour les patients, tant en cabinet qu'à domicile.

Philips (NYSE: PHG) hat eine Partnerschaft mit Aspen Dental bekannt gegeben, die Philips Sonicare-Produkte in das Netzwerk von über 1.100 Zahnarztpraxen von Aspen bringt. Die Zusammenarbeit ermöglicht den Patienten den Zugang zu Philips Sonicare ExpertClean Zahnbürsten, kabellosen Power Flossers und Zahnaufhellungs-Kits. Die Partnerschaft umfasst die Einführung des neuen Path to Health Toolset von Philips, das in Zusammenarbeit mit Verhaltenswissenschaftlern und Zahnmedizinern entwickelt wurde, um die Patientenversorgung und -bildung zu verbessern. Diese Initiative zielt darauf ab, den Zugang zu umfassender Zahnmedizin zu erweitern und Zahnmedizinern zu helfen, bessere Behandlungsresultate sowohl in der Praxis als auch zu Hause zu erzielen.

Positive
  • Partnership with largest branded dental office network (1,100+ locations) expands distribution
  • Integration of Path to Health Toolset could drive product adoption and sales
  • Strengthens market position as #1 dental professional-recommended sonic toothbrush brand
Negative
  • None.

Insights

The partnership between Philips and Aspen Dental represents a significant distribution expansion for Philips' Sonicare product line. With access to over 1,100 Aspen Dental locations, this deal substantially increases Philips' retail footprint in the dental care market. The collaboration includes comprehensive product placement of Philips' high-margin dental care products like ExpertClean smart toothbrushes, Cordless Power Flossers and Whitening Kits.

While specific financial terms aren't disclosed, this multi-year partnership should positively impact Philips' Personal Health segment revenues through increased product sales and market penetration. Aspen Dental's position as the largest branded dental office network in the U.S. provides Philips with direct access to a large customer base and professional endorsement opportunities.

Industry leaders collaborate to offer Philips clinically proven tools and resources to Aspen Dental patients, providing better care for more people

CAMBRIDGE, Mass., Oct. 30, 2024 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a partnership with Aspen Dental®, the largest group of branded dental offices, to bring Philips Sonicare, the No.1 dental professional-recommended sonic toothbrush brand worldwide, to Aspen Dental's national network of over 1,100 locations. Aspen Dental's clinicians will now be able to offer Philips Sonicare solutions in office, including Philips Sonicare ExpertClean, which uses built-in smart sensors to guide a patient's brushing. Practices will also spotlight Philips Sonicare Cordless Power Flosser and Philips Sonicare Teeth Whitening Kits, the brand's latest offerings in power interdental cleaning and at-home teeth whitening, providing patients with a full suite of at-home solutions and expanding access to comprehensive oral care.

Philips and Aspen Dental share a mission to empower dental professionals to deliver better care to more people. The Philips Sonicare portfolio of clinically proven power toothbrushes and interdental cleaners are trusted solutions to help patients achieve a healthy smile between dental visits.

"Our purpose is to improve people's health and well-being through meaningful innovation and Aspen Dental is the perfect partner to help continue to make that vision a reality," says Matina Vidalis, Senior Marketing Director, Consumer & Professional Oral Healthcare, Philips North America. "We're committed to working with Aspen Dental's network of dental professionals to introduce our evidence-based solutions to their patients. Together, we can help provide more people with access to the quality dental care they need both in and out of the chair." 

Chairside education will also be at the center of this collaboration, with Philips introducing their new Path to Health Toolset to all Aspen Dental practices. Developed in partnership with behavioral scientists and dental professionals, the toolset seamlessly integrates into the natural workflow of dental practices. It is designed to help quickly learn a patient's health goals, drive case acceptance through patient education and support dental professionals and patients on a path towards health together.

"Making sure Americans have access to quality dental care is a priority for Aspen Dental that extends well beyond a visit to one of our offices," says Cameron Jones, RDH, BSDH, Vice President of Hygiene Operations at Aspen Dental. "We are proud to offer new solutions from Philips Oral Healthcare to our patients nationwide and pair them with the work our best-in-class practitioners provide on a daily basis."

Philips Sonicare products are available now at Aspen Dental. Visit PhilipsOralHealthcare.com and AspenDental.com to learn more.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2023 sales of EUR 18.2 billion and employs approximately 69,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter

About Aspen Dental
Aspen Dental® was founded in 1998 in New York by Bob Fontana with a simple goal in mind: to break down the barriers that doctors and patients face when it comes to dental care. Today, more than 25 years later, with a network of 1,000+ Aspen Dental locations nationwide, the mission of the organization remains the same – to bring better care to more people. Aspen Dental is the largest group of branded dental offices in the world. For more information, visit aspendental.com, and follow us on Facebook, TikTok, and LinkedIn.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/philips-and-aspen-dental-launch-multi-year-sonicare-brand-partnership-302290864.html

SOURCE Philips Oral Healthcare

FAQ

What products will Philips (PHG) offer through the Aspen Dental partnership?

Philips will offer Sonicare ExpertClean toothbrushes, Cordless Power Flossers, and Teeth Whitening Kits through Aspen Dental's network.

How many locations will carry Philips (PHG) Sonicare products through the Aspen Dental partnership?

Philips Sonicare products will be available at over 1,100 Aspen Dental locations nationwide.

What is the Path to Health Toolset that Philips (PHG) is introducing to Aspen Dental?

The Path to Health Toolset is a system developed with behavioral scientists and dental professionals to help learn patient health goals, drive case acceptance, and support dental professionals and patients.

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